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W&J fear D&R???

M

mrtexmex2007

Guest
I heard today a announcement saying on KKRW. Starting Monday we will be giving $1,000 so listen everyda for your chance of winning. Sound to me like they meant, OMG WE HAVE TO PAY LISTENERS CASH SO THEY CAN LISTEN TO US AND NOT LEAVE US TO GO TO KGLK 107.5 WITH DEAN AND ROD.
 
I wouldn't say CC is "scared". They just want to keep their audience. According to David Barron's article in the HOUSTON CHRONICLE, KKRW is 2nd in the 25-54 demos, behind KLTN in morning drive. They would like to stay that way. They know Dean and Rog (and it is Rog, not 'Rod") will have their loyal listeners make the switch, they just want to limit that number. Cold hard cash in a bad economy is a nice way to do that. Although, they'd have to pay me $1000 to listen to that dribble. I just cannot see what everyone else sees in W&J?! If you're going the syndie route, "Bob & Tom" is MUCH better than W&J and that's not saying a lot. I just wonder if Cox might do something to counter it. Highly unlikely, given Cox is notoriously cheap, but they've got to do more to let people know that Dean & Rog are on their station, than just run promos. They've really got to do Billboards, Newspaper, and maybe even some TV. Otherwise, the folks still listening to KKRW won't make the switch.
 
W&J should be afraid. They should be VERY afraid. They work for a hapless, nearly bankrupt company call Clear Channel.
 
W&J certainly seem to show some resiliance in Houston. Their rankings on KKRW are without Dean & Rog on the air or visible for 6 months. We'll have to give this a few months to shake out. You know CC won't spend the marketing funds to pitch W&J on TV. Cox has a substantial investment and will most likely be marketing the new name and D&R. While it's not a slam to W&J, you can bet Clear Channel is scared to death about what could happen to KKRW. Nothing more exciting than a good battle. Competition makes everyone better.
 
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