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W P G R Ratings and Questions

I lived and worked in Philadelphia for a few years (NE) in the late Eighties. As usual, the stations I listened to most, at home, at work and on commutes, were the more off-beat ones. The only 'successful' one I really appreciated was WPEN. Having worked a while in the industry, most of my subsequent tastes in radio usually meant the kiss of death for a format, so I kept all that to myself. Add in the factor of me not having listened to morning radio in any market where I ever lived and the path off the mainstream gets even less parallel. WRTI, WHAT, WPEN and WJBR were a few 'presets'

Another of the frequent tune-ins was Philly Gold Radio WPGR.

Last night a few dozen of us listened to a 3-hour Jerry Blavat WPGR aircheck from February 1994 being played on an internet Oldies station. The chat-room reaction to the station was decidedly mixed. This was understandable inasmuch as the usual listeners are usually more into strict music than they'd be hearing someone apply a Cruisin-album approach to a show -- Oldies or not -- some thirty years different in style. It was an interesting few hours of discussion.

A few questions....

When did Blavat join WPGR? It'd been 'Philly Gold Radio' when I first enjoyed the songs and the WLNG-type approach. By 1994 it was Geator Gold radio -- at least in the afternoons. Did he program the station?

Had they separated from WSNI ownership by then?

What sort of numbers did WPGR start and end with? I mean, generally ; not looking for specific trends or DNA here.

Thanks in advance!
 
As I remember the numbers were always 0. something. 'Philadelphia Gold Radio' WRCP started in September 1981 after both WUSL and WFIL went country, killing off the 14 year format on WRCP. Ron Cade was the original morning host & I think PD - his Elvis show started under the country format in 1978. In 1983 they changed the format to 'all beatles & Motown' weekday 10 am - signoff with Don Cannon's morning show 7 the whole weekend simulcast from WSNI. 6 months or so later 'Philly Gold Radio' returned & soon brought on Hy Lit & Tommy McCarthy & Harvey Holiday & Bob Charger. Somewhere around the time WIOQ & WOGL went oldies in 1987 Jerry Blavat took over operations of WPGR - he tried to buy it but the sale never happened, apparently due to some of his past 'connections'. Before the station left the air Georgie Woods did mornings for a time, and stayed a short time on WNWR. Even Sally Starr had a Sunday morning country oldies show.
 
it may surprise some, but in '92/93 the station was top 10 men 25-54, top 5 35-64 middays with george benson and bob charger. armond did mornings, jerry pm drive. weekends had andy volvo and jimmy 'cannonball' parsons. john bloodwell did promotions. the station had respectable ratings for it's impaired signal and daytime operating hours. 0.something is not accurate.
 
also, it comes to me, that it was in '93 that ce mike venditti got fcc approval for 24 hour operation with a nightime authority of 500 watts (and col change of phila to bala cynwyd). now, while that seems petty, the station kept the same pattern, which means it threw an erp of about 2kw towards center city, south philly and nj. money was tight and we did not have the computers and VT automation systems of today, so it did not broadcast 24/7. BUT, it allowed the station to be there at 5 or 6am when thousands turned on their radios, and allowed jerry to run full pm drive shifts in winter instead of 4:45pm sign-offs. andy volvo then followed the geator till 10 or midnight. and i also recall a few calls from our cochannel station in the carribean when jerry 'forgot' to power down at sundown from 50Kw to .5Kw. if i remember, the station had 1/4 or 3/8 wave antennas that loved to throw skywave, and venditti wanted to extend them to 5/8 wave to cure that. he sure had that station sounding sweet.
 
I loved old WPGR. The Geator was Opeations Manager, as John1 points out, he could not buy the station because of "issues." Given the ratings they had, Jerry was able to sell a lot of commercials. That adds to the stories of his "connections."

I could pick them up in Newark, Delaware, since I had an 80 meter dipole antenna.

I was in center city Philly a few times at night when they were at 500 watts. Listening on my car radio it was hard to pull them in. The 500 watts did allow them to finish the afternoon drive time, but by 8 or 9, listening was a problem.
 
WPGR 1540 was tops for me. Pulled them in all day while living in Sheepshead Bay/Brighton Beach, Brooklyn NY. Met Jerry Blavat several times and he knows me as Ernie from Madison Square Garden TV. One of the best jocks along with the ones already mentioned (I listened to them all) was Armond who did mornings and a great Doo Wop show on Saturday afternoons. Today I still enjoy Philly Radio by listening to King Arthur (Carlos Alverez), The Queen (Janet Cedrone Alverez) and Cannonball (Jimmy Parsons) on internet radio stream http://38.96.148.17:6292 (www.soundsofphillyradio.com). I don't listen to NYC FM (rap and crap) but 2 decent Oldies stations come in pretty good WHTG 1410 and WMTR 1250 when I drive to work afternoons.
 
Ejxit said:
I don't listen to NYC FM (rap and crap) but 2 decent Oldies stations come in pretty good WHTG 1410 and WMTR 1250 when I drive to work afternoons.

Both good stations. And both have good doo wop shows - WMTR's on Friday night, WHTG's on Saturday morning.
 
Here is the history of AM 1540 WRCP, WSNI-AM, and WPGR.

Spring 1981- AM 1540 WRCP Philadelphia Country experiments on Sunday afternoon with Rock and Roll Oldies from the 50's and 60's instead of it CW format. It is entitled Sunday Gold. The first song I heard on the station was Jay Wiggin’s - Sad Girl.

September 1981- After WSUL and WFiL both switch to Country formats. AM 1540 switched to oldies from the 50's and 60's, it becomes AM 1540 WRCP Philadelphia Gold Radio. The original line includes: Ron Cade, Jay Patrick, and Tom McDonnel. Afew months in to the format, Mike St.John joins the station for Mornings and becomes the PD.

Fall 1982-Hy Lit joins WRCP. Line-up Mike St.John, Hy Lit, Jay Patrick.

Early 1983- WRCP becomes AM 1540 WSNI. Oldies are dropped for in the mornings and weekends. It becomes a simulcast of WSNI 104.5 FM, this included Don Cannon's Morning Show. Weekdays the mid-day and in the afternoon oldies are still played with Hy Lit and Jay Patrick.

Summer 1983- WSNI AM 1540 drops Oldies altogether and the Hy Lit and Jay Patrick are now playing the same Adult Contemporary Music as the FM.

September 1983- The middays + afternoons WSNI AM- Is now known as Phiily 15- All Beatles and all Motown. This format is automated and the mornings and weekends continue to be simulcast of the FM.

Feb 1984- WPGR Philly Gold Radio is born.
The first day of the format the DJ is Andre Gardner but is using a different name (cannot remember the name). Originally the format is automated, in a few months WPGR goes live.
Original line-up: Chris Cannon mornings, Hy Lit mid-days, and Tom McCarthy afternoons. Also Rod Cade's Elvis show is added Sunday Mornings.
Weekends during this time vary. It included Bill Smith, Charlie Magill, and Jim Poppa.
Feb. 1984- WPGR Philly Gold Radio is born. The first day of the format the DJ is Andre Gardner but is using a different name (cannot remember the name. Originally the format is automated, in a few months WPGR goes live.
Original line-up: Chris Cannon mornings, Hy Lit mid-days, and Tom McCarthy afternoons. Also Rod Cade's Elvis show is added Sunday Mornings.
Weekends during this time vary. It included Bill Smith, Charlie Magill, and Jim Poppa.

This line up will remain with PGR for over two years.

Side Note: In the summer of 1984 - WPGR is the flag station of the Philadelphia Stars - USFL Football Team.

August 1986-Harvey Holiday (after being fired from FiL), joins the station for the morning shift.

May 1987- Jerry Blavat joins PGR (after FiL went to a satellite oldies format), for early evenings.
The lineup is Harvey Holiday, Hy Lit, Tommy McCarthy, and Jerry Blavat.

November 1987- Harvey Holiday and Tommy McCarthy exit for Solid Gold 102. Bill Smith becomes morning man, Hy Lit remains at mid-days, and Blavat moves to afternoons.

1988- Tommy McCarthys rejoins WPGR for mornings. The lineup includes: Tommy McCarthy, Hy Lit, Jerry Blavat, and CC Rider (Chris Cannon) early evenings. On Thursday evenings Don Cannon broadcasts a live oldies dance.
Weekends - Bill Smith and Jim Poppa, exit the station. Charlie Magill exits the station for Solid Gold 102 FM. Armand Calliani - simply known as Armond and Andy Volvo join the station for weekends.

December 1988 - Ron Cade moves his long time Sunday Morning Elvis Show from PGR to WOGL-Oldies 98.

1989- After his Saturday Night Oldies is cancelled on WSNI 104.5 FM, Hy Lit leaves WPGR for WOGL. Armond moves from weekends and now becomes the mornings man, he now goes by "Armond in the Morning". Tommy McCarthy moves to mid-days and Blavat afternoons. Charlie Magill returns to PGR for weekends.
Side note: Around this time frame Blavat has more of an impact on the station.

Summer 1989 - Jimmy Dee joins the station for Saturday Afternoon.

Early 1990 - Tom McCarthy is left go from WPGR. Armond is now on from sign on till noon and Blavat from noon to sign off. Blavat soon realized this was too many hours for him with his schedule. Jimmy Dee is added for just one hour from Noon to 1- for a show he called “The Lunch Box Special.”

Summer 1990 - Along with Charlie Magill, Kevin Quig, and a female DJ known as just Cindy join the station for weekends. Both of them only last until the summer.

Fall 1990 - On Sunday afternoon Charlie Magill is replaced with Jimmy Parsons “The Cannonball"

Side Note: Jere Sullivan program director for both Starr 104.5 FM and WPGR was fired. Blavat becames PD.

Spring 1991: Bob Charger joins the station for early evenings.

Summer 1991: Johnny Midnights joins the station briefly for a special one hour Sunday oldies show.

1992- WPGR is sold. Blavat becomes operations manager. WPGR now becomes Geator Gold Radio.
The lineups is Armond-mornings, Bob Charger mid-days, Blavat afternoons, Jimmy Dee
George Benson joins the station for fill-ins. Michelle Polino (if I spelled her name right) did some fill-ins, she did not last long.

Fall 1992- Jayson Lee "The Jayson Music Mason" and Kevin Fennessy join the station on weekends.
George Benson takes over the Early Evening Shift.

1993-Jimmy Dee, Jimmy Parsons, Kevin Fennessy, George Benson, and Bob Charger all exit the station.
Andy Volvo and Jason Lee are now on the station seven days a week.
Sharon Powell (if I remember her name right) known as "Lady Love" joins the station for early evenings.
Sally Starr longtime channel 6 children’s TV personality starts a country and western show on Sunday Mornings.
Mitchell G. hosts an all 50's Sunday afternoon show. He does not last long and is replaced by Andy Koch. He also does not last long.

Fall 1993- Jason Lee takes over the Sunday afternoon 50's show and Lady Love host a late Sunday afternoon Blues show.
The big news was long time WDAS and WHAT personality Georgie Woods "The Guy with the Goods" joins the station and becomes morning man. He was not the same announcer he once was and the show was not as good as must people hoped it would be. He even had a side kick by the name of John Friar.
Armond moves to mid-mornings.

remember the whole story but when WPGR increased their time problems occurred at the homes locate near the towers. Throughout all homes near the towers all radio's, TV's and even toasters (yes toasters) would give only WPGR's reception.

Fall 1994- Jay Lee exits the station. Bob Charger rejoins the station. Armond moves back to mornings, while Georgie Woods moves to early evenings.
The lineup included: Armond, Andy Volvo, Bob Charger, Jerry Blavat, Georgie Woods, and Lady Love.
Joey Dee (formerly of Eagle 106) joins the station on weekends and fill-ins.
Dick Clark's Rock, Roll, and Remember is added to the schedule. The show airs Sunday afternoons from 1 p.m. to 5 p.m.

1995- Lady Love (Sharon Powell) files a lawsuit against Blavat. She accuses him of sexual harassment.
March 1995: It is announced that WPGR is sold to a group (if I am correct Washington D.C.). The will change the format to ethnic programming and will use new call letters WNWR- it stands for New World Radio. The sale is pending for months because of the Powell/ Blavat lawsuit. I cannot remember the whole but it think it resulted in Powell’s accusations against Blavat were false.
June 30, 1995 – Blavat, Armond, Andy Volvo, Bob Charger, Joey Dee, and Georgie Woods say good-bye to their audience, and WPRG AM 1540 no longer exists.
Georgie Woods remains at WNWR for a brief time. Blavat and Bob Charger move the oldies to afternoon on WSSJ AM 1310 Camden, NJ.
Hope this history of WPGR helped l out, is mostly from memory.
My personal involvement with WPGR was in the early 90’s. In 1990-91 I helped add songs to their music library with records from my own record collection. I would go up to the station during Jimmy Dee’s Saturday afternoon show and he would tape my records to four tracks. I would also pick up records for him at Val Shively’s in Upper Darby, when I go record shopping. I still keep in touch with him through his morning radio show on Cruisin 92.1 WVLT. In 1991-92 when Bob Charger needed a ride to the station on weekends (if I was available); I would give him a ride to the station. Today, he probably does not remember who I am.
Take care
jimmyt –n-philly
 
Great detailed history of PGR, Jimmy T.! I will only question 1 detail - I have on tape & remember well that when PGR was reborn in 1984 the morning man was Allan Swan(n) (spelling?). Swan had done evenings at country WRCP around 1974-75 & put together a whole lot of great comedy bits with Bob Rose & Mike Vinditti such as an ad for the then-new Betsy Ross Bridge 'the Bridge to Nowhere' and had 4th of July 'radio fireworks' in the 'WRCP Trash-Can Lined Alley' 'shot off the WPEN towers' - creative stuff for evenings on WRCP. The management soon squashed the creativity & made him just talk up the music. He then was part of the Wizzard 100 disco format as Bob Swann, then returned to 1540 as it became WPGR. He wasn't there too long as I remember, the I never heard of him again. (Kevin Fennesey once posted here years ago that he knew more about what happened to Swann but would only talk off-board about it & I decided it was better just to drop the story as it sounded more personal than I needed to know.)
When Tommy McCarthy was let go from PGR in 1990 the Inquirer reported he was 'laid off' for budget reasons - the first time before or since I heard that term used for a radio jock relieved of a shift, but as you said they didn't really replace him. He moved to afternoons at WSS....J after that.
 
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