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W250BC Becomes Journey 97.9

M

Mark77

Guest
At high noon on June 17th, 2011, W250BC, a translator in Atlanta that had previously been the home of heritage Alternative station 99X, launched a new Gold-Based Hot AC format branded as Journey 97.9.

The station's format, imaging, and logo are virtually identical to those of WNNF in Cleveland. 99X has since migrated to the 99.1 frequency, which makes more sense, branding-wise.

Below are links to clips of the stunt, and the format change itself. The two stunt clips cover the entire stunt, which was on a 60-minute loop.

Stunting (Part 1): http://www.mediafire.com/?tuaetv6d772a0d2
Stunting (Part 2): http://www.mediafire.com/?tjinfllx1ibbi68
End of stunting and launch of Journey 97.9: http://www.mediafire.com/?9c3l4edbvnotzgv

As always, enjoy :)!
 
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