WAAF-FM - Time For A Change?

[robbegnoche]

Music wise WAAF has been sounding stale as of late. Thats just my opinion. They seem to play a lot of grunge music mixed with the same classic rock songs from bands that have many other great hits, I digress, also add in today's new rock which can range from great to forced depending on how many times they play a new song in the same day. Does anyone think it's time AAF should do a formate overhaul, leave classic rock to ZLX, tone down the grunge and focus more on today's rock by letting it's listeners choose the music. I think it's time AAF goes back to it's roots of not being a "sell out" kind of station. With today's enhanced social networks, mobile devices & wide open range of access to all kinds of music. I'm sure that by doing this it would also help new rock artist get a bigger spot light than what they would get right now on any other active rock FM station. Think about it, listener interaction like no other, AAF going back to breaking new artist in to the music scene. Also add in the element of local DJ talent & on-air listener interaction adds more heritage depth to the station. Then all they have to do now is bring back locaobazooka and AAF would be saved from it's impending doom. please note this is written just based on ideas and opinion. i don't expect anyone to agree with me completely

 

[Jacko]

107.3 WAAF sounded great in the '90s. Would the scenario you described work? I would hope so, but the major difference in radio between 1993 and 2013 is how stations are being dealt with on a corporate level. The one-size-fits-all model, if you will. One device that AAF employed years ago was dayparting. During the middle of the day, they sounded more like an AOR station, but at night is when the music got newer and heavier. They also ran a top 9 countdown, which was a great way to hear new music and have listeners interact with the station. AAF was the station where I first heard Rage Against the Machine, White Zombie, Down, Sevendust, Helmet, Danzig, and others from that time. Now they wait until a new song reaches the top 10 of the rock chart before adding it into rotation, while beating to death the dinosaur rockers that can already be heard on WZLX, WROR, WHJY to the south, and WGIR/WHEB to the north.

I grew up in southern Rhode Island and would spend hours just getting the antenna and positioning of my stereo just right to get WAAF, and I know others did as well. Now, living in the Boston area, I constantly debate whether I should get rid of my 97.7 preset and give it to something else. And no, 107.3 is not preset either.

Jacko

 

[robbegnoche]

Yeah thats the only down side to this era of radio. corporations taking over etc. When I first got into WAAF i was 8 years old. during the rocko and matty years. A time where they played a lot of korn, rage, system, drowning pool, disturbed, kid rock, limp bizkit...pretty much the next generation of music that was just breaking threw that was supposed to be going to replace the grunge scene. Then something happened & this is where your point of corporate radio comes into effect.

 

[reelyreal]

I hate to burst any bubbles, but WAAF has been in the hands of some of the largest radio corporations in America since 1996. Rocko was paired with Matty from 2001-2002. That was 5 years of corporate control (ARS, then essentially straight to Entercom during the merger of ARS and CBS.)

What you're describing sounds like Jelli, which hasn't really taken off. It'd be interesting to see how it'd work on a rock station.

www.jelli.com

 

[NERadio2007]

Something needs to change over at AAF because their ratings aren't good at all...

 

[dumber than a box of hair]

Something needs to change over at AAF because their ratings aren't good at all...

Repeating the same falsehood ad nauseam doesn't make it true. AAF's ratings in its target demo are consistently top-five.

Further, ratings aren't everything. Their sales are solid and the station makes money...and in business that speaks volumes.

No reason to change a thing.