WAAF to be on 97.7 and 107.3

[Tig1150]

WAAF DOUBLES THE TOWER TO DOUBLE THE POWER Press Release

OF ITS WAAF BRAND: NEW ENGLAND’S BIGGEST ROCK STATION JUST GOT BIGGER

ENTERCOM SIGNS A DEFINITIVE AGREEMENT TO ACQUIRE RADIO STATION 97.7 WILD-FM BOSTON

(Bala Cynwyd, PA) - Today Entercom Communications Corp. (NYSE: ETM) announced the signing of a definitive agreement to acquire radio station 97.7 WILD-FM Boston from Radio One Inc. for $30 million. Entercom Boston will use the 97.7 FM frequency to simulcast WAAF (also found on 107.3 FM) and will begin operations of the new station through a time brokerage agreement effective today.


Julie Kahn, Vice President and Market Manager of Entercom Boston, stated: “The 97.7 FM frequency is a great asset to add to Entercom Boston’s formidable array of dynamic brands. We are now even better equipped to serve the listeners and advertisers of New England. This acquisition enhances access to WAAF for over one million listeners in downtown Boston and the South Shore. WAAF has been a rock powerhouse for 35 years and we are excited to be stronger than ever.”

Entercom is the nation's fourth largest radio broadcaster, operating in Boston, Austin (pending), Cincinnati (pending), Seattle, Denver, Portland, Sacramento, Kansas City, Indianapolis, Milwaukee, New Orleans, Norfolk, Buffalo, Memphis, Providence, Greensboro, Greenville/Spartanburg, Rochester, Madison, Wichita, Wilkes Barre/Scranton, Gainesville-Ocala, and Longview/Kelso,WA.

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[DanStrassberg]

WAAF DOUBLES THE TOWER TO DOUBLE THE POWER
Today Entercom Communications Corp. (NYSE: ETM) announced the signing of a definitive agreement to acquire radio station 97.7 WILD-FM Boston from Radio One Inc. for $30 million. Entercom Boston will use the 97.7 FM frequency to simulcast WAAF (also found on 107.3 FM) and will begin operations of the new station through a time brokerage agreement effective today.

Now the smart thing to do--if it's still possible--would be to move 107.3 back to the old stick in Paxton. Then WAAF really would have the best coverage of any Boston FM--Boston to Springfield and beyond.

 

[Varulven]

why get rid of such a great radio station which recently trounced WBCN in the ratings?

This is not good. WILD gave the Boston area good music and a different blend. It was the last time I heard a record on the radio that I just had to get ahold of - Walter Hawkins' Gospel stuff on a Sunday! WAAF is just more homogenized junk. Wrath Of Khan? Where's Captain Kirk to hit the Genesis button?

 

[pqgeorge]

Well, going from the "Wild Thing" to a robotic voice, counting down the switch to a WAAF simulcast seems a little anti-climatic. We all know that at 5:30 PM on Tuesday, WAAF will be also on 97.7 FM. (wow.....). Maybe they can finally kibosh that weak Boylston site and go back to Paxton and truly use the entire coverage area from Springfield to Boston. (Oooops, that would make too much sense.)

 

[ciao99]

why get rid of such a great radio station which recently trounced WBCN in the ratings?

This is not good. WILD gave the Boston area good music and a different blend. It was the last time I heard a record on the radio that I just had to get ahold of - Walter Hawkins' Gospel stuff on a Sunday! WAAF is just more homogenized junk. Wrath Of Khan? Where's Captain Kirk to hit the Genesis button?

You hit the nail on the head with your post. There are a lot of radio commentators analyzing the market to death yet you never heard them pay attention to WILD and how they trounced WBCN for a few books in the ratings.