T2T is a non-profit, so the "ads" may be PSAs and related to a the station owner wanting to contribute to the foundation's work.
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WABC hires Cindy Adams
- Thread starter NewsStud
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T2T may be paying for air time and WABC is donating the money back for a tax write off
or T2T is hoping whatever they spend on the time is going to generate more in donations than they spend.
Seeing they are a 501 c3 I would expect that their Board would have a good answer if they were ever called on the carpet.
Look at former POTUS45, he got slapped for using his "charitable foundation" for things the regulators determined were not mission related.
or T2T is hoping whatever they spend on the time is going to generate more in donations than they spend.
Seeing they are a 501 c3 I would expect that their Board would have a good answer if they were ever called on the carpet.
Look at former POTUS45, he got slapped for using his "charitable foundation" for things the regulators determined were not mission related.
It's not unusual for charities and non-profits to buy ad time. One of the most visible is St. Jude:
www.fiercehealthcare.com
They are a top buyer of ad time on TV. Some charities feel you have to spend money to make money. This is not to say they don't also offer stations PSAs. But if they buy ad time, they get to specify the placement. It doesn't run at 3AM on weekends.
Fundraising campaigns in the spotlight: St. Jude Children’s Research Hospital was the top TV ad spender in April
Editor's note: This story has been updated to make clear that an organization's total spend is based on media value. Some networks give charity organizations donations or discounts. | St. Jude Children’s Research Hospital treats some of the sickest kids in the country—and doesn't charge patients...
They are a top buyer of ad time on TV. Some charities feel you have to spend money to make money. This is not to say they don't also offer stations PSAs. But if they buy ad time, they get to specify the placement. It doesn't run at 3AM on weekends.
how much could an hour on a Saturday afternoon on a NYC AM with a P1 of 55 to dead possibly cost?
(probably less than the cost of the transmitter electricity for the same amount of time)
(probably less than the cost of the transmitter electricity for the same amount of time)
A buck fifty?
UPDATE: Just announced that Bob Fass died today at age 87. Obit posted in In Memoriam section.
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