WABC Oldies: Press Articles?

[peppertree]

Have there been any articles in the press with a critique of the oldies show on WABC?

We like to be critical of everything here and we might as well get an opinion of what went on WABC. I am waiting to see a post oldies show article on it.

Can someone put a link here?<P ID="signature">______________
[email protected]</P>

 

[davideduardo]

Re: WABC Oldies: Publicity Stunt?

> Have there been any articles in the press with a critique of
> the oldies show on WABC?
>

What a great publicity stunt. Even if they did not get much press outsid ethe media, they are brilliant at WABC.

Take the least listened to daypart in radio, Saturday from 7 to Midnight, where less than nobody listens, and even fewer to AM. Put on a show that makes WABC seem like Santa and positions certain competitors as the Grinch. Don´t spend anything on publicity, as that will be free. I wish I could come up with stuff like that.

 

[classicradionut]

Re: WABC Oldies: Publicity Stunt?

You're right about the time slot being dead as a doornail. Wouldn't it be great, if not incredibly ironic if WABC got a significant bump in Saturday night ratings?! Would certainly prove all the critics of music on AM wrong.

> What a great publicity stunt. Even if they did not get much
> press outsid ethe media, they are brilliant at WABC.
>
> Take the least listened to daypart in radio, Saturday from 7
> to Midnight, where less than nobody listens, and even fewer
> to AM. Put on a show that makes WABC seem like Santa and
> positions certain competitors as the Grinch. Don´t spend
> anything on publicity, as that will be free. I wish I could
> come up with stuff like that.
> <P ID="signature">______________
</P>

 

[davideduardo]

Re: WABC Oldies: Publicity Stunt?

> You're right about the time slot being dead as a doornail.
> Wouldn't it be great, if not incredibly ironic if WABC got a
> significant bump in Saturday night ratings?! Would
> certainly prove all the critics of music on AM wrong.

It probably will get a nice share bump, but 10% of nothing is still nothing.

Specialty shows, like ¨Lunchtime at the Oldies¨ or ¨Two-fer Tuesdays¨ get a bit of a buzz due to the memorability of the feature when it comes to writing dwown listening in a diary. So WABC may indeed see some reuslts... much owing tot he negatives in the city associated with the demise of CBS-FM. Often, this is called ¨curiosity cume.¨

 

[classicradionut]

Re: WABC Oldies: Publicity Stunt?

> > You're right about the time slot being dead as a doornail.
>
> > Wouldn't it be great, if not incredibly ironic if WABC got
> a
> > significant bump in Saturday night ratings?! Would
> > certainly prove all the critics of music on AM wrong.
>
> It probably will get a nice share bump, but 10% of nothing
> is still nothing.

Well, gosh, David... nothing like pessimism. I'm sure you're right, but you may be discounting the huge popularity of WABC as a music station. People STILL remember, and while WCBS-FM's ratings weren't exactly burning down the house, CBS-FM was no WABC!

WABC won't see any rise in listening by persons under age 40, to be sure... but older demos, such as what Talk Radio 77 WABC has will probably love this and you'll probably see a large bump.
>
> Specialty shows, like ¨Lunchtime at the Oldies¨ or ¨Two-fer
> Tuesdays¨ get a bit of a buzz due to the memorability of the
> feature when it comes to writing dwown listening in a diary.
> So WABC may indeed see some reuslts... much owing tot he
> negatives in the city associated with the demise of CBS-FM.
> Often, this is called ¨curiosity cume.¨
>

This I agree with. From the huge popularity I got when we did the short lived 101cbsfm.com and the enormous amounts of comments we got, you underestimate the loudness of the anger of many New Yorkers toward WCBS-FM for changing to "Jack-FM"... I'd call it a simmering resentment that will surely result in a very positive reaction to WABC's Saturday Night Oldies Show.

In the end it might not do anything, but negativity isn't going to help. There are many of us who simply loved WABC, and music on AM in general. It might not be realistic to think that music will ever return in a big way, but we at least want to savor our WABC! We have something now we waited for 23 years for and I doubt you'll hear anything but praise from us... for as long as it lasts.<P ID="signature">______________
</P>

 

[lalumia]

Re: WABC Oldies: Publicity Stunt?

> > > You're right about the time slot being dead as a
> doornail.
> >
> > > Wouldn't it be great, if not incredibly ironic if WABC
> got
> > a
> > > significant bump in Saturday night ratings?! Would
> > > certainly prove all the critics of music on AM wrong.
> >
> > It probably will get a nice share bump, but 10% of nothing
>
> > is still nothing.
>
> Well, gosh, David... nothing like pessimism. I'm sure
> you're right, but you may be discounting the huge popularity
> of WABC as a music station. People STILL remember, and
> while WCBS-FM's ratings weren't exactly burning down the
> house, CBS-FM was no WABC!
>
> WABC won't see any rise in listening by persons under age
> 40, to be sure... but older demos, such as what Talk Radio
> 77 WABC has will probably love this and you'll probably see
> a large bump.
> >
> > Specialty shows, like ¨Lunchtime at the Oldies¨ or
> ¨Two-fer
> > Tuesdays¨ get a bit of a buzz due to the memorability of
> the
> > feature when it comes to writing dwown listening in a
> diary.
> > So WABC may indeed see some reuslts... much owing tot he
> > negatives in the city associated with the demise of
> CBS-FM.
> > Often, this is called ¨curiosity cume.¨
> >
>
> This I agree with. From the huge popularity I got when we
> did the short lived 101cbsfm.com and the enormous amounts of
> comments we got, you underestimate the loudness of the anger
> of many New Yorkers toward WCBS-FM for changing to
> "Jack-FM"... I'd call it a simmering resentment that will
> surely result in a very positive reaction to WABC's Saturday
> Night Oldies Show.
>
> In the end it might not do anything, but negativity isn't
> going to help. There are many of us who simply loved WABC,
> and music on AM in general. It might not be realistic to
> think that music will ever return in a big way, but we at
> least want to savor our WABC! We have something now we
> waited for 23 years for and I doubt you'll hear anything but
> praise from us... for as long as it lasts.
>
David HATES "Oldies" and the format,check out his history of posts,so of course he's terrified that this will succeed(which it WILL) and he'll sound foolish and bitter (which he DOES)

 

[davideduardo]

Re: WABC Oldies: Publicity Stunt?

>>
> In the end it might not do anything, but negativity isn't
> going to help. There are many of us who simply loved WABC,
> and music on AM in general. It might not be realistic to
> think that music will ever return in a big way, but we at
> least want to savor our WABC! We have something now we
> waited for 23 years for and I doubt you'll hear anything but
> praise from us... for as long as it lasts.
>

I am only negative on the possibility taht the Saturday show will do anything but get good publicity and create a very positive image for WABC, which might help in other dayparts. So few people listen to radio of any kind on Saturday, that even an overwhelming showing will not influence the full week numbers.

To me, this was an excellent strategic move taht says to listeners that WABC cares, and they sacrificed a throw-away daypart to do something tht may pay back in a number of other ways.

I have always been a big WABC fan. I knew Rick Sklar, sat in the studio with Ingram once, and cut the WABC jingles (without the chime) for a station I owned in the 60's... they own a great heritage image, and they did the right thing here. And I think they realize that it may not be shown in the daypart ratings, but will be beneficial as a halo effect ont he whole station. It just screams, "we are New York and we get it."

 

[davideduardo]

Re: WABC Oldies: Publicity Stunt?

> >
> David HATES "Oldies" and the format

Which does nothing to explain why I supervise 5 oldies stations in markets as big as LA, Dallas and Phoenix and have put 4 of them on the air in the last 6 weeks.

>,check out his history of
> posts,

60´s oldies is dead, as it is unmarketable demographically. What is needed is a revision of the format. "Oldies" does not have to mean "songs for 60 year olds."

> so of course he's terrified that this will
> succeed(which it WILL)

Success in 7 to Midnight on Sunday is a very relative thing. Only about one in five 35+ people even cume the daypart, as opposed to about 90% in morning drive.

As I said in another post, WABC is sending a message that they understand listeners in thier demo. The daypart can not contribute much to overall station numbers, but the show contributes significantly to the station image.

> and he'll sound foolish and bitter
> (which he DOES)
>

 

[classicradionut]

Re: WABC Oldies: Publicity Stunt?

I can certainly agree with that. Thanks for clarifying your point.

> I have always been a big WABC fan. I knew Rick Sklar, sat in
> the studio with Ingram once, and cut the WABC jingles
> (without the chime) for a station I owned in the 60's...
> they own a great heritage image, and they did the right
> thing here. And I think they realize that it may not be
> shown in the daypart ratings, but will be beneficial as a
> halo effect ont he whole station. It just screams, "we are
> New York and we get it."
> <P ID="signature">______________
</P>

 

[classicradionut]

Re: WABC Oldies: Publicity Stunt?

> 60´s oldies is dead, as it is unmarketable demographically.
> What is needed is a revision of the format. "Oldies" does
> not have to mean "songs for 60 year olds."

Which is one reason I think we heard a mainly 1970's show Saturday night. Of course, WABC will hit all the bases but there's a target demo here which is under 60.
>
> Success in 7 to Midnight on Sunday is a very relative thing.
> Only about one in five 35+ people even cume the daypart, as
> opposed to about 90% in morning drive.
>
If it's even that. Today, we pretty much know the teens and folks in their early 20s are busy doing something else. X-Box's and surfing the web are probably the most common activities... and being Saturday night, hanging out listening to some rap or heavy metal CD is even more likely. People 35 plus are generally on the web or watching DirecTV, but not necessarilly listening to the radio. Folks like me at 40 plus are more likely to turn on the radio.<P ID="signature">______________
</P>

 

[smashedcd]

oldies on AM

if hdradio sounds like fm on am..then in a few years i can see oldies back on AM..and i can also see this show working now. i listened to the whole 4 hours online..there were lots of calls..there were people listning..btw..i am under 40....someone pointed out not many people under 40 would listen...<P ID="signature">______________
note to the NAB..satellite radio..its worth paying for!!</P>

 

[smashedcd]

Re: WABC Oldies: Publicity Stunt?

> > 60´s oldies is dead, as it is unmarketable
> demographically.
> > What is needed is a revision of the format. "Oldies" does
> > not have to mean "songs for 60 year olds."
>
> Which is one reason I think we heard a mainly 1970's show
> Saturday night. Of course, WABC will hit all the bases but
> there's a target demo here which is under 60.
> >
> > Success in 7 to Midnight on Sunday is a very relative
> thing.
> > Only about one in five 35+ people even cume the daypart,
> as
> > opposed to about 90% in morning drive.
> >
> If it's even that. Today, we pretty much know the teens and
> folks in their early 20s are busy doing something else.
> X-Box's and surfing the web are probably the most common
> activities... and being Saturday night, hanging out
> listening to some rap or heavy metal CD is even more likely.
> People 35 plus are generally on the web or watching
> DirecTV, but not necessarilly listening to the radio. Folks
> like me at 40 plus are more likely to turn on the radio.
>
i am 37..and i will be listning saturday night..finally something worth listning to on terestial radio..even if its via the online audio <P ID="signature">______________
note to the NAB..satellite radio..its worth paying for!!</P>

 

[Garrett]

Re: WABC Oldies: Publicity Stunt?

> If it's even that. Today, we pretty much know the teens and
> folks in their early 20s are busy doing something else.
> X-Box's and surfing the web are probably the most common
> activities... and being Saturday night, hanging out
> listening to some rap or heavy metal CD is even more likely.
> People 35 plus are generally on the web or watching
> DirecTV, but not necessarilly listening to the radio. Folks
> like me at 40 plus are more likely to turn on the radio.
>

However, some of us (like me), remember what was on the AM radio that our parents listened to when we were much younger. And we are the ones tunning into places like Airchexx.com, or reelradio.com. And... How 'bout those Jack FMs?

 

[foreverchanges]

Re: WABC Oldies: Publicity Stunt?

> > > 60´s oldies is dead, as it is unmarketable
> > demographically.
> > > What is needed is a revision of the format. "Oldies"
> does
> > > not have to mean "songs for 60 year olds."
> >
> > Which is one reason I think we heard a mainly 1970's show
> > Saturday night. Of course, WABC will hit all the bases
> but
> > there's a target demo here which is under 60.
> > >
> > > Success in 7 to Midnight on Sunday is a very relative
> > thing.
> > > Only about one in five 35+ people even cume the daypart,
>
> > as
> > > opposed to about 90% in morning drive.
> > >
> > If it's even that. Today, we pretty much know the teens
> and
> > folks in their early 20s are busy doing something else.
> > X-Box's and surfing the web are probably the most common
> > activities... and being Saturday night, hanging out
> > listening to some rap or heavy metal CD is even more
> likely.
> > People 35 plus are generally on the web or watching
> > DirecTV, but not necessarilly listening to the radio.
> Folks
> > like me at 40 plus are more likely to turn on the radio.
> >
> i am 37..and i will be listning saturday night..finally
> something worth listning to on terestial radio..even if its
> via the online audio
>


I'm 30, and I admit I wouldn't have known what WABC was if I hadn't accidentally stumbled on to reelradio.com about three years ago (a moment that changed my life)...and damn it if I ever get a Saturday night off work I'll be listening...probably online as well, WABC's signal into Memphis is intermittent at best....I've heard the first show, and it sounds like the experiment was a success!

 

[Turntable]

Re: WABC Oldies: Publicity Stunt?

Holy crap. What an idiot.

David, you and people like you are the reason nobody wants to format an oldies station that actually plays oldies. If I want to hear Air Supply, I have the records and the necessary equipment to play them back. When I tune to an oldies station, that isn't what I'm looking for.

By the way, I turn 30 this month, and I listened to all four hours of the WABC show LIVE, and when it was over I spun the dial up to WWKB. When THAT show was over, I spun it down to 740 for standards on CHWO.



> > >
> > David HATES "Oldies" and the format
>
> Which does nothing to explain why I supervise 5 oldies
> stations in markets as big as LA, Dallas and Phoenix and
> have put 4 of them on the air in the last 6 weeks.
>
> >,check out his history of
> > posts,
>
> 60´s oldies is dead, as it is unmarketable demographically.
> What is needed is a revision of the format. "Oldies" does
> not have to mean "songs for 60 year olds."
>
> > so of course he's terrified that this will
> > succeed(which it WILL)
>
> Success in 7 to Midnight on Sunday is a very relative thing.
> Only about one in five 35+ people even cume the daypart, as
> opposed to about 90% in morning drive.
>
> As I said in another post, WABC is sending a message that
> they understand listeners in thier demo. The daypart can not
> contribute much to overall station numbers, but the show
> contributes significantly to the station image.
>
> > and he'll sound foolish and bitter
> > (which he DOES)
> >
>
<P ID="signature">______________
"...How can you be deaf, with ears like that??"</P>

 

[davideduardo]

Re: WABC Oldies: Publicity Stunt?

> Holy crap. What an idiot.

Thanks
>
> David, you and people like you are the reason nobody wants
> to format an oldies station that actually plays oldies. If I
> want to hear Air Supply, I have the records and the
> necessary equipment to play them back. When I tune to an
> oldies station, that isn't what I'm looking for.

Unfortunately, it is the advertisers who do not want oldies stations and who make it unattractive financially to station owners to do such a format.

"Oldies" are anything that is not new.
>
> By the way, I turn 30 this month, and I listened to all four
> hours of the WABC show LIVE, and when it was over I spun the
> dial up to WWKB. When THAT show was over, I spun it down to
> 740 for standards on CHWO.

You are a rare, rare exception.
>
>
>
> > > >
> > > David HATES "Oldies" and the format
> >
> > Which does nothing to explain why I supervise 5 oldies
> > stations in markets as big as LA, Dallas and Phoenix and
> > have put 4 of them on the air in the last 6 weeks.
> >
> > >,check out his history of
> > > posts,
> >
> > 60´s oldies is dead, as it is unmarketable
> demographically.
> > What is needed is a revision of the format. "Oldies" does
> > not have to mean "songs for 60 year olds."
> >
> > > so of course he's terrified that this will
> > > succeed(which it WILL)
> >
> > Success in 7 to Midnight on Sunday is a very relative
> thing.
> > Only about one in five 35+ people even cume the daypart,
> as
> > opposed to about 90% in morning drive.
> >
> > As I said in another post, WABC is sending a message that
> > they understand listeners in thier demo. The daypart can
> not
> > contribute much to overall station numbers, but the show
> > contributes significantly to the station image.
> >
> > > and he'll sound foolish and bitter
> > > (which he DOES)
> > >
> >
>

 

[radiolover78]

Re: WABC Oldies: Publicity Stunt?

> Holy crap. What an idiot.

Was that necessary?
>
> David, you and people like you are the reason nobody wants
> to format an oldies station that actually plays oldies.

Facts are facts and David has them straight on this issue. Oldies is a changing format on terrestrial radio.
>
> By the way, I turn 30 this month, and I listened to all four
> hours of the WABC show LIVE, and when it was over I spun the
> dial up to WWKB. When THAT show was over, I spun it down to
> 740 for standards on CHWO.

Thats because you are into radio more than the average person. Of course almost everyone on this board will check it out. If you post on a radio board, you are into radio more than the average person.

Like David said, you are a rare exception.
>
>
>
> > > >
> > > David HATES "Oldies" and the format
> >
> > Which does nothing to explain why I supervise 5 oldies
> > stations in markets as big as LA, Dallas and Phoenix and
> > have put 4 of them on the air in the last 6 weeks.
> >
> > >,check out his history of
> > > posts,
> >
> > 60´s oldies is dead, as it is unmarketable
> demographically.
> > What is needed is a revision of the format. "Oldies" does
> > not have to mean "songs for 60 year olds."
> >
> > > so of course he's terrified that this will
> > > succeed(which it WILL)
> >
> > Success in 7 to Midnight on Sunday is a very relative
> thing.
> > Only about one in five 35+ people even cume the daypart,
> as
> > opposed to about 90% in morning drive.
> >
> > As I said in another post, WABC is sending a message that
> > they understand listeners in thier demo. The daypart can
> not
> > contribute much to overall station numbers, but the show
> > contributes significantly to the station image.
> >
> > > and he'll sound foolish and bitter
> > > (which he DOES)
> > >
> >
>

 

[DougD]

Re: LAME RADIO-DJ'S NOTHING BUT ROBOTS

> >
> i am 37..and i will be listning saturday night..finally
> something worth listning to on terestial radio..even if its
> via the online audio
>

You got that right. These dorks in suits running radio these days have ruined it.
Too reliant on the bottom line. Know what you get when you go for the cheap? Crap. Would you date or marry anyone who constantly tries to cut corners?

"IF we jack the jocks, we won't have to pay for them...."

I keep reading online stories of famous songs that wouldn't have made it unless a DJ heard it, liked it, played it or urged the act to put it out on record.

Buddy Holly's first hit, accordinng to the movie, was so influenced.
Ditto TOMMY JAMES' HANKY PANKY.

The MONKEES' wouldn't have had their last big hit, VALEREE, unless a DJ had recorded it from the TV show, played it on his station, and urged the group to release it as a single.

A legendery doo-wop song, LITTLE STAR by the ELEGANTS, was resurrected by a DJ and became a big hit. What a gem we would have lost had it not been for such creativity.

These days, DJ's aren't even allowed to touch the music. What if DICK CLARK, WOLFMAN JACK, THE REEL DON STEELE or many others of that caliber were on the air today? Lame-brained management would only allow them to play the FOCUS GROUP music.

'60s music in no way is dead. Look at all the stories you're seeing in the news of how the Baby Boomers are soon gonna rule the world in terms of marketing!

And the geniuses at CBS-FM think "the youth must be served."