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WABC Saturday morning schedule change
- Thread starter wadio
- Start date
I heard it is a new financial show(yawn). WABC gets more iirrelevant every day. I remember when Simone's Saturday shows ran from 6 to 10 AM and 6 to 9PM, or was it 10PM? Bob Grant is now down to one hour on Sundays.
Yeah, I know these "specialty" shows make $$$ for the station, but the station is WABC, once of the top talk stations in the country.
I can't imagine anybody listens to infomercials and I would imagine the financial and medical programs attract a very small audience 65 plus. Dave Ramsey, I guess is the exception to the financial shows.
For the most part weekends are a vast wasteland on talk stations. When I was visiting South Florida for a week earlier this year, I enjoyed the talk stations during the week. Saturday and Sunday were abysmal. I'm sure this is true in most cities.
Yeah, I know these "specialty" shows make $$$ for the station, but the station is WABC, once of the top talk stations in the country.
I can't imagine anybody listens to infomercials and I would imagine the financial and medical programs attract a very small audience 65 plus. Dave Ramsey, I guess is the exception to the financial shows.
For the most part weekends are a vast wasteland on talk stations. When I was visiting South Florida for a week earlier this year, I enjoyed the talk stations during the week. Saturday and Sunday were abysmal. I'm sure this is true in most cities.
E
EJ204
Guest
It seems the way ratings are constructed, most Talk stations have little to fear about tune out due to brokered weekend programming. You want your weekday dayparts, 6-10am, 10-3pm, 3-7pm and 7pm-12am to have good ratings. But because Saturdays and Sundays don't count toward those dayparts, Talk stations feel they can do whatever they want with them.
Maybe if dayparts were seven days a week, Talk stations couldn't afford to run bad weekend shows in dayparts where they run Rush or Hannity, M-F. The infomercials, financial shows and snake oil doctor shows would drag down their weekday stars. But that's not the way ratings are reported.
For oldr AM audiences, weekend mornings are that much different than weekday mornings. My parents wake up at the same time, have breakfast at the same time and listen to the radio at the same time, seven days a week. They're not college students sleeping till noon on Sundays because they were up all hours on Saturday night.
Yet on weekends, many Talk stations run bad programs on Sat. and Sun. morning. My parents either put up with it, turn the radio off, or switch to an All-News station. I've always noticed that WCBS and WINS have higher weekend numbers than they do weekday morning numbers. That's because they're still running their regular All-News format on weekends. They don't have to compete with Imus or John Gambling on weekends. They're competing with vitamin infomercials and The Garden Hotline.
Of course, there is one way to get rid of weekend infomercials, on both radio and TV. DON'T BUY ANYTHING FROM THEM! But I guess those people who do get suckered in aren't reading this board.
Maybe if dayparts were seven days a week, Talk stations couldn't afford to run bad weekend shows in dayparts where they run Rush or Hannity, M-F. The infomercials, financial shows and snake oil doctor shows would drag down their weekday stars. But that's not the way ratings are reported.
For oldr AM audiences, weekend mornings are that much different than weekday mornings. My parents wake up at the same time, have breakfast at the same time and listen to the radio at the same time, seven days a week. They're not college students sleeping till noon on Sundays because they were up all hours on Saturday night.
Yet on weekends, many Talk stations run bad programs on Sat. and Sun. morning. My parents either put up with it, turn the radio off, or switch to an All-News station. I've always noticed that WCBS and WINS have higher weekend numbers than they do weekday morning numbers. That's because they're still running their regular All-News format on weekends. They don't have to compete with Imus or John Gambling on weekends. They're competing with vitamin infomercials and The Garden Hotline.
Of course, there is one way to get rid of weekend infomercials, on both radio and TV. DON'T BUY ANYTHING FROM THEM! But I guess those people who do get suckered in aren't reading this board.
OC3 said:
More like Cumulus NEEDS money! Remember, Cumulus bought Citidel which was not exactly a well managed organization. Looking how other Cumulus stations hit the crapper after they bought Citidel is it really surprising they'll do anything to boost their cash flow? I think if they could fire every human except the sales people they would!
It seems in recent months I've weened myself away from listening to WABC even though I had enjoyed much of their programming like Mark Simone. It's really disappointing.
This is why Bob Grant's show is now only one hour.
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