DuckBlue said:
I am a native Abbevillian and I was a kid there when it went on the air. I remember it being run by George Settles, who made it a wonderful community station.
I haven't been to Abbeville. Meant to take a day and go meet Paul Walker when he was there, but life is just busy, busy, busy.
Times were different when that station was built. I assume it a station that the people of Abbeville could be proud of at the time.
Could another George Settles kind of guy make it work again? I've done one of those "bean counter" kind of studies where you look at geography, population, retail sales and who else has signal in the air that could steal the listeners you want to own. Doesn't look too promising.
Some friends of mine mentioned they went there recently because it is one of those towns that is quaint, a tourist magnet. I've given some thought to another market that has that trademark and I am still trying to figure out how you evaluate the potential for harvesting advertising dollars from a "tourist boutique" kind of village.
If radio would work there 25 or 30 years ago, why not today? The change has been gradual enough we have trouble identifying change and measuring change.
Forty years ago industry was coming South. Chamber of commerce types gave us all these magic formulas: If you could get a factory with 100 jobs in your town, you have really created 400 or 500 jobs. It was assumed people would move in to take those 100 jobs. The formula worked because when locals took the factory job, somebody come move to the community to fill that vacancy. 100 new jobs meant about 400 new people. (Spouse and two kids.) That meant the town had room for additional hair dressers, barbers, car mechanics school teachers, dentists, and even a new preacher or two.
Now there are changes, almost invisible, going the other way. We can all see that when Walmart comes to town, a lot of retail businesses are displaced. We can have a long debate whether Walmart hires as many people as those who lose their retail jobs at the closed businesses. Maybe it is a net wash.
But in towns like Abbeville, here is the other change. There used to be a power company office where you could go down to order service, pay your bill, request a change in service. Today you may be calling an 800 number answer who knows where. Ditto for the gas company and the phone company. Your hometown bank may now be a branch of a regional bank and now has only a skeleton staff. Your school may have consolidated with the next school over. You may have lost the administration and maintenance staff. Using that old C of C formula, if we loose 100 of these career positions in the community, then we actually lose maybe 400, 500 jobs. (hairdressers, barbers, etc. etc. and two preachers.)
We live in a wonderful world with high speed Internet, HD TV, Interstate highways, and MRI and other wonderful medical services.... probably at a regional hospital up to an hour away. There are thousands of Abbevilles across the nation that are like Samson after that haircut the Bible tells us about. These towns have been robbed of their vigor, and some of them can never support a radio station..........
as we have known radio!!! Maybe we need a new business model, and a new technical model.