I'm sure if anyone has some data, but curious about how much radio revenue is available in Waco, Texas market.
My initial thoughts are if you're not a big company you are fighting Goliath in Waco. I heard stories that KBCT, several years back, as a Smooth Jazz station, had a really tough time getting their share of revenue, as told to me, because iHeart, then Clear Channel, had the bulk of the most listened to stations and the leverage to get the dollars.
Any insight would be helpful.
Thank you.
My initial thoughts are if you're not a big company you are fighting Goliath in Waco. I heard stories that KBCT, several years back, as a Smooth Jazz station, had a really tough time getting their share of revenue, as told to me, because iHeart, then Clear Channel, had the bulk of the most listened to stations and the leverage to get the dollars.
Any insight would be helpful.
Thank you.