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WADO shouts "¡Órale!"

Compared to the other NYC AM stations, WADO's talk format sounded like it was coming through a telephone line.
Assuming you were listening while posting this, you tuned in during a Paid Program called “Hablando De Inmigración.” Whether you stream the show online or listen via radio, it sounds like it's coming straight out of a telephone line.
 
The last significant immigration from Italy was about 100 years ago. Foreign language services (if you consider Spanish to be "foreign") are principally used by first generation immigrants, not later generation Americans whose parents grew up speaking a different language.

A good example is San Antonio, TX, where over half the market is Hispanic but less than one out of every five Hispanics is bilingual, with the rest being totally English dominant. So there are not high shares of listening going to Spanish language stations as most Hispanics there are later generational.

Italian full-time radio in New York died in the 1950's. That was about 70 years and about three generations ago.
Italian language radio continued in NY on a part-time basis in the 60's-70's- and 80's on WHOM (Sundays only) WEVD and WHBI FM. WHOM dropped Italian and went full-time Spanish in the mid 70's. The Forward Association sold WEVD AM to Salem in 1981 and Italian went to WEVD FM for a couple years on a very limited schedule. WHBI FM (later WNWK) lasted a little longer until the mid 1980's with Italian programming in the mid day slot.

The SCA sub-carrier radio was ICN (Italian Communications Network) started in 1983. That lasted over the air until I believe around 2010--I was out of the market by then. It survives as an online station only until today, mostly as a hobby/vanity project.

Italian speaking population peaked in NY in the 1930's and 40's. A small influx of new immigrants arrived in the late 60's and early 1970's. But that was the last infusion of first generation Italians in NY. There just are not enough people to support Italian language radio at this point.
 
It's after 3pm and WADO has not flipped, yet. Looking at the RadioInsight article, I noticed that the Facebook post that linked to WADO's post is no longer available. Could it be that WADO revealed the change by accident and we weren't supposed to know about it ahead of time?
 
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At least as of a few years ago, there was full-time Italian programming on a subcarrier (SCA) of 88.3 WBGO. They gave out fixed-frequency receivers to listeners.
That was ICN (Italian Communications Network) and they sold the radios, didn't give them away. ;)

Now it appears they are only an on-line service.
 
Assuming you were listening while posting this, you tuned in during a Paid Program called “Hablando De Inmigración.” Whether you stream the show online or listen via radio, it sounds like it's coming straight out of a telephone line.
As far as I can remember (1980s) some of the specialty talk shows on WADO did come over phone lines. The one I can remember the most was a show done by a naturalist doctor in the afternoons ("Salud en cuerpo y alma" with Dr. Manuel Rico Perez). He just did the show on the phone and took listener calls as well.
 
It's after 3pm and WADO has not flipped, yet. Looking at the RadioInsight article, I noticed that the Facebook post that linked to WADO's post is no longer available. Could it be that WADO revealed the change by accident and we weren't supposed to know about it ahead of time?
As I also noted in the article, the brand was very close to Meruelo's "La Buena 97.1 HD2". Wouldn't be surprised if its being delayed for a reimaging. But yes, all the references to "Que Buena" coming today were removed.
 
As I also noted in the article, the brand was very close to Meruelo's "La Buena 97.1 HD2". Wouldn't be surprised if its being delayed for a reimaging. But yes, all the references to "Que Buena" coming today were removed.
When Univision sold it's “ZonaMX” stations to LMN, did it also sell the rights to the brand?
 
Well, Salud en Cuerpo y Alma, Coco y Gisela, Rafael Pujois, WADO Deportivo, La Ley y Usted, Tu Dinero con Julie Stav, La Tremenda Corte, Dra. Isabel, El Hit Parade de America con Javier Romero, Douglas Peña y Héctor Campos de Recuerdos 1280 (Latin Oldies), Amanecer 1280 (Regional Mexican Oldies), Pedro Luis García and the rest of jockeys are saying adios after more than 62 years of Radio WADO. So until then; thank you for listening.:)
 
Well, Salud en Cuerpo y Alma, Coco y Gisela, Rafael Pujois, WADO Deportivo, La Ley y Usted, Tu Dinero con Julie Stav, La Tremenda Corte, Dra. Isabel, El Hit Parade de America con Javier Romero, Douglas Peña y Héctor Campos de Recuerdos 1280 (Latin Oldies), Amanecer 1280 (Regional Mexican Oldies), Pedro Luis García and the rest of jockeys are saying adios after more than 62 years of Radio WADO. So until then; thank you for listening.:)
All of these have been gone for at least eight years, unless you count El Palo Con Coco (left in 2019) as Coco y Gisela.
 
Everything except Salud en Cuerpo y Alma. That and a couple of other paid programs I never heard of were on during the late morning.
 
When Univision sold it's “ZonaMX” stations to LMN, did it also sell the rights to the brand?
A quick search shows the trademark still owned by Univision... More likely this will be a case similar to Los Angeles where MediaCo has "Que Buena" on the 94.3/105.5 trimulcast and Univision returned to the simple "La Nueva" for 101.9 KSCA.
 
why don't they revert back to Italian programming like in the past, the NYC area was and still is the most densely Italian populous in the country. Could the reason be Italian Americans have no say, or did most Italians just adapt to being all American speaking the language and customs instead of refusing to adapt thus changing the radio dial to their agenda....just the facts...
Friendly reminder that 98.7 is still up for sale, so grab a few of like-minded folks together, pool together your resources, and you can program whatever niche format you’d like.
 
WADO's Facebook page calls the station "Qué Buena."
But it is also using WADO, and its current (not the new) logo.
That seems rather sloppy.
 
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WADO's Facebook page calls the station "Qué Buena."
But it is also using WADO, and it's current (not the new) logo.
That seems rather sloppy.
Facebook requires time to make multiple changes. They couldn't switch it back to WADO after postponing the flip. Out of their control.
 
A quick search shows the trademark still owned by Univision... More likely this will be a case similar to Los Angeles where MediaCo has "Que Buena" on the 94.3/105.5 trimulcast and Univision returned to the simple "La Nueva" for 101.9 KSCA.
Univision returned to La Nueva because research showed that people still identified the station with its original name, despite efforts to change it.

There were some "in the building" who said that it "was not new anymore" and they did not realize that all the music and all the talent driven shows were all "new". The issue was positioning, not the name.
 
Univision returned to La Nueva because research showed that people still identified the station with its original name, despite efforts to change it.

There were some "in the building" who said that it "was not new anymore" and they did not realize that all the music and all the talent driven shows were all "new". The issue was positioning, not the name.
If your own people (i.e., employees) don't realize you've made those kinds of changes, the issue isn't positioning, it's incompetence.
 
If your own people (i.e., employees) don't realize you've made those kinds of changes, the issue isn't positioning, it's incompetence.
These were not my employees. I was a consultant, but the "inmates" took over the asylum and, with no research, convinced management that a name change was needed.
 
Italian speaking population peaked in NY in the 1930's and 40's. A small influx of new immigrants arrived in the late 60's and early 1970's. But that was the last infusion of first generation Italians in NY. There just are not enough people to support Italian language radio at this point.

It's hard to imagine that there were several AM stations in NYC that devoted part of their day to Italian language shows. WNEW (now WBBR) was a full time Italian station in the 1940s. There were other languages on some additional stations but Italian was the most popular after English.
 
It's hard to imagine that there were several AM stations in NYC that devoted part of their day to Italian language shows. WNEW (now WBBR) was a full time Italian station in the 1940s. There were other languages on some additional stations but Italian was the most popular after English.
WOV, now WADO, was all Italian and even had a remote studio in Italy!

By the mid-50's that was no longer viable, and it went multi-ethnic and then, even, a CHR format.
 
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