WADO shouts "¡Órale!"

[RadioGuy1864]

WOV, now WADO, was all Italian and even had a remote studio in Italy!

By the mid-50's that was no longer viable, and it went multi-ethnic and then, even, a CHR format.

Before WOV went multi-ethnic, it was "Italian all day, Jazz all night"

 

[Gregg.]

WOV, now WADO, was all Italian and even had a remote studio in Italy!

By the mid-50's that was no longer viable, and it went multi-ethnic and then, even, a CHR format.

I had a grandfather who still listened to Italian language radio when I was a kid. And he got Il Progresso, NYC's Italian language newspaper, delivered everyday. I believe the station he tuned in was 1330 WEVD, which was one of NY's last multi-ethnic stations. Although I know now, WEVD was owned by the Jewish Daily Forward newspaper and was there mostly to run shows of interest to Jewish listeners, with a few shows in languages such as Italian and Greek.

Today, NYC has not just six Spanish-language stations (93.1, 96.3, 97.9, 1280 plus Span./Eng. AC 98.7 WEPN-FM and Span. Christian 1330 WWRV) but there are full time stations in Russian (620), Mandarin (1330), Cantonese (1480) and Korean (1660). And 930 WPAT is a mix of ethnic and English language brokered shows. Arthur Liu, a Taiwanese immigrant, owns four of them.

 

[Identnut]

I had a grandfather who still listened to Italian language radio when I was a kid. And he got Il Progresso, NYC's Italian language newspaper, delivered everyday. I believe the station he tuned in was 1330 WEVD, which was one of NY's last multi-ethnic stations. Although I know now, WEVD was owned by the Jewish Daily Forward newspaper and was there mostly to run shows of interest to Jewish listeners, with a few shows in languages such as Italian and Greek.

Today, NYC has not just six Spanish-language stations (93.1, 96.3, 97.9, 1280 plus Span./Eng. AC 98.7 WEPN-FM and Span. Christian 1330 WWRV) but there are full time stations in Russian (620), Mandarin (1330), Cantonese (1480) and Korean (1660). And 930 WPAT is a mix of ethnic and English language brokered shows. Arthur Liu, a Taiwanese immigrant, owns four of them.

If anything, New York is under radioed when it comes to Spanish. Compare it to LA.

 

[MichaelD1972]

I had a grandfather who still listened to Italian language radio when I was a kid. And he got Il Progresso, NYC's Italian language newspaper, delivered everyday. I believe the station he tuned in was 1330 WEVD, which was one of NY's last multi-ethnic stations. Although I know now, WEVD was owned by the Jewish Daily Forward newspaper and was there mostly to run shows of interest to Jewish listeners, with a few shows in languages such as Italian and Greek.

Today, NYC has not just six Spanish-language stations (93.1, 96.3, 97.9, 1280 plus Span./Eng. AC 98.7 WEPN-FM and Span. Christian 1330 WWRV) but there are full time stations in Russian (620), Mandarin (1330), Cantonese (1480) and Korean (1660). And 930 WPAT is a mix of ethnic and English language brokered shows. Arthur Liu, a Taiwanese immigrant, owns four of them.

The Mandarin programming is on 1380, not 1330 and it's weekdays only. It airs Spanish-language programming throughout the weekend.

 

[davideduardo]

If anything, New York is under radioed when it comes to Spanish. Compare it to LA.

LA, under age 50, is over 50% Hispanic. New York is less than half that, and a huge percentage are later generation Puerto Ricans that don't use Spanish language radio

 

[DToTheJ]

Read Lance's post about WADO and he is pissed at Inside Radio and I don't blame him. Today, Inside Radio made a post about WADO not chancing its format and attributed the source as "messaging online":

After Teasing A Flip To Regional Mexican, WADO Pumps Brakes.

TelevisaUnivision teased the New York market by promoting the return of the “Que Buena” brand previously carried on the former WQBU (92.7). Messaging online touted the flip of WADO from

www.insideradio.com

 

[lanceventa]

Read Lance's post about WADO and he is pissed at Inside Radio and I don't blame him. Today, Inside Radio made a post about WADO not chancing its format and attributed the source as "messaging online":

After Teasing A Flip To Regional Mexican, WADO Pumps Brakes.

TelevisaUnivision teased the New York market by promoting the return of the “Que Buena” brand previously carried on the former WQBU (92.7). Messaging online touted the flip of WADO from

www.insideradio.com

I'm not pissed at them... I do feel sorry for their lack of research and verification. Considering they have writers in the New York area, all they had to do was what I did and actually listen to the content they cover.

 

[Barry]

If and when WADO flips to Regional Mexican music, will they still be offering play by play, in Spanish, of local sports teams?
That would be less than ideal, as I believe relatively few first generation Mexicans are into baseball, American football, and ice hockey.

 

[Marcos_C]

If and when WADO flips to Regional Mexican music, will they still be offering play by play, in Spanish, of local sports teams?
That would be less than ideal, as I believe relatively few first generation Mexicans are into baseball, American football, and ice hockey.

Perhaps Mexicans are more into baseball than basketball since the country has the Mexican Baseball League (LMB).

 

[exbloguero]

I'm not pissed at them... I do feel sorry for their lack of research and verification. Considering they have writers in the New York area, all they had to do was what I did and actually listen to the content they cover.

A classic symptom of Mexican stations, where local management, sales and programming have everything ready to make a profitable change and at the last minute, a centralist foreign executive stops the decision, for other types of interests, in the style of Grupo Acir.

 

[lanceventa]

A classic symptom of Mexican stations, where local management, sales and programming have everything ready to make a profitable change and at the last minute, a centralist foreign executive stops the decision, for other types of interests, in the style of Grupo Acir.

Except there's ZERO proof that any of that happened here... This would've been a corporate decision and all indications are that it is simply being delayed not stopped.

 

[Identnut]

If and when WADO flips to Regional Mexican music, will they still be offering play by play, in Spanish, of local sports teams?
That would be less than ideal, as I believe relatively few first generation Mexicans are into baseball, American football, and ice hockey.

That is true. However, play-by-play sports makes money even with the lack of audience. It's something to play during the fallow weekend and it generates publicity for the teams.

 

[CTListener]

Perhaps Mexicans are more into baseball than basketball since the country has the Mexican Baseball League (LMB).

They certainly turned out in impressive numbers for the recently completed Caribbean Series, held in Mexicali. But maybe Mexicali's just a baseball hotbed in a country that's not as interested in the sport as it once was. I'm sure David will have statistics!

 

[MassMusicMan]

I see these kinds of posts and I go back to that episode of Bar Rescue where the guy insisted in running a sports bar in Downtown Sacramento. In a tourist destination. Where interest in sports is so low that the local sports station places around 20th in ratings (although it likely bills well for an AM station, as sports stations often do).

I've done bar trivia and radio all my life. The same arrogance among some owners and managers exists in both fields.

 

[davideduardo]

Perhaps Mexicans are more into baseball than basketball since the country has the Mexican Baseball League (LMB).

Remember, immigrants from Latin America tend overwhelmingly to follow their teams from back home. They do not easily adopt teams from their new residence location.

 

[davideduardo]

They certainly turned out in impressive numbers for the recently completed Caribbean Series, held in Mexicali. But maybe Mexicali's just a baseball hotbed in a country that's not as interested in the sport as it once was. I'm sure David will have statistics!

Baseball is predominantly of interest only in the northern states of Mexico. The farther in you go, the less the interest.

 

[davideduardo]

Except there's ZERO proof that any of that happened here... This would've been a corporate decision and all indications are that it is simply being delayed not stopped.

Correct. The radio decisions are made in a combination with local sales and management and the Miami program staff. There is no radio office in Mexico as Televisa has no radio stations in Mexico.

 

[CTListener]

Remember, immigrants from Latin America tend overwhelmingly to follow their teams from back home. They do not easily adopt teams from their new residence location.

I was under the impression that the New York Mets have attracted a large Latin American fan base in New York the past few seasons, which will be increasing with the signing of Dominican superstar Juan Soto away from the Yankees. Are you telling me that the Dominican-born fans in NY have no interest in the Mets or Yankees, that they prefer to follow the Tigres del Licey or the Gigantes del Cibao instead?

 

[davideduardo]

I was under the impression that the New York Mets have attracted a large Latin American fan base in New York the past few seasons, which will be increasing with the signing of Dominican superstar Juan Soto away from the Yankees. Are you telling me that the Dominican-born fans in NY have no interest in the Mets or Yankees, that they prefer to follow the Tigres del Licey or the Gigantes del Cibao instead?

They do follow the players, but they also follow their home teams. Following local teams is pretty much a second generation and beyond phenomenon.

 

[CTListener]

They do follow the players, but they also follow their home teams. Following local teams is pretty much a second generation and beyond phenomenon.

But the Dominican league, unlike Mexico's LMB, is a winter league. Its season starts in November and ends in February. Still, given that baseball's fan base is older than soccer's or basketball's, it makes sense that the Latino Mets and Yankees fans in NY are mainly second generation and beyond, unless the younger ones are developing a taste for MLB from seeing their fathers and grandfathers watching games on TV from April through October,