WADO shouts "¡Órale!"

[wibgradio99]

Then why no full time Italian and Yiddish full time AM'ers, I am sure these once dominant NYC groups did not vanish, Maybe because Italian and Jewish peoples adapted to the American culture and language and those formats disappeared, so why are we going reverse with Spanish language formats, and this trend is Nationwide, why don't Hispanics adapt, although many of my Mexican relatives (I am 25% 1/4 Chicano we are the elite lol) embrace country, metal and hard rock and do not listen to any Spanish signals, whats everyones take on this, what am I missing, it seems like more signals are flipping to Spanish every day is it $$$$$$ before content...

 

[CTListener]

I still do not understand why no full time Italian and Yiddish full time AM''ers, why constantly cater to one group. Itallian and Jewish peoples adapted to the American culture and those formats disappeared, so why are we going reverse with Hispanic formats. No bad intent but facts are facts...by 2030 half the radio dial will be Spanish language that most cannot understand....whats everyones thoughts??

The Italian and Jewish (from various European countries) immigration has slowed to a trickle. The immigration from Latin America has increased. Larger families among the latter group, too. Do the math.

Oh, and there is no one Yiddish language. Jews who came from the Slavic nations (like my grandparents) spoke a different Yiddish -- in grammar and vocabulary -- from those who came from Germany and Austria. Yiddish radio in New York didn't even serve all of the city's first-generation Jewish immigrants.

 

[davideduardo]

I still do not understand why no full time Italian and Yiddish full time AM'ers, I am sure these once dominant NYC groups did not vanish, Italian and Jewish peoples adapted to the American culture and those formats disappeared, so why are we going reverse with Spanish language formats, and this trend is Nationwide, why don't Hispanics adapt, although many of my Mexican relatives (I am 25% 1/4 Chicano) embrace country metal and hard rock and do not listen to any Spanish signals, whats everyones take on this what am I missing $$$$$$$ before content...

The first generation of any origin sticks with the music they grew up on before emigrating from their homeland to the U.S. The second generation and beyond pick up the music of their friends and contemporaries in school.

With every group, it was the first generation that supported magazines, newspapers and, later radio and TV.

In addition to Spanish, we have stations in Russian and several Asians languages in New York, catering to the first generation immigrants from those countries or regions. But they will die if no new immigrants arrive in future decades.

Hispanic migration has been very high for three decades, so there are millions and millions of people who will use Spanish language media for decades and decades.

 

[Identnut]

They do follow the players, but they also follow their home teams. Following local teams is pretty much a second generation and beyond phenomenon.

And no Dominican or Venezuelan immigrant is going to listen to a Regional Mexican music station on FM, let alone AM.

 

[Barry]

I get the impression Regional Mexican music is not a very profitable format, in New York. It was tried several times, for rather short periods of time.
Perhaps the owners of WADO have second thoughts about making the switch? Maybe the current format of clearing national talk and sports programming, along with play by play of local teams (to a more general audience), and infomercials is more lucrative.

 

[kevtronics]

According to a post on another forum, "Univision delayed this flip because the Que Buena name is too similar to La Buena, a Mexican music format heard on 97.1-HD2. AM 1280 will eventually go Mexican but not right away."

 

[lanceventa]

According to a post on another forum, "Univision delayed this flip because the Que Buena name is too similar to La Buena, a Mexican music format heard on 97.1-HD2. AM 1280 will eventually go Mexican but not right away."

No. That was someone lifting from speculation in my RadioInsight story from Friday as to why it was delayed and also mentioned a few pages back on this board. That poster constantly posts RadioInsight links on there, that a certain moderator pulls like he would a molar so that he can be seen to his loyal readers as the only expert on radio in New York while the true wisdom is found elsewhere...

 

[CTListener]

Back to WADO and baseball ... WADO was the Spanish-language flagship for the Yankees last season. Any word on whether that affiliation will continue? The Yankees have no Mexican players at present.

 

[davideduardo]

No. That was someone lifting from speculation in my RadioInsight story from Friday as to why it was delayed and also mentioned a few pages back on this board. That poster constantly posts RadioInsight links on there, that a certain moderator pulls like he would a molar so that he can be seen to his loyal readers as the only expert on radio in New York while the true wisdom is found elsewhere...

In fact, Univision has long had the service mark for that name.

 

[davideduardo]

Back to WADO and baseball ... WADO was the Spanish-language flagship for the Yankees last season. Any word on whether that affiliation will continue? The Yankees have no Mexican players at present.

With over 50% of the Spanish dominant meters in NYC being with Dominicans, and Mexicans having a very small percentage due to immigration issues, that does not matter.

 

[davideduardo]

And no Dominican or Venezuelan immigrant is going to listen to a Regional Mexican music station on FM, let alone AM.

Again, the vast majority of Spanish dominant meter-holders in NY are Dominican. The next largest groups are Ecuadorian Colombian and then Mexican. The Spanish dominants are not concentrated in Puerto Ricans or Cubans, as those groups are into the third generation here now and the ones under 50 or so don't listen to Spanish language radio.

 

[CTListener]

With over 50% of the Spanish dominant meters in NYC being with Dominicans, and Mexicans having a very small percentage due to immigration issues, that does not matter.

So you're saying that even if WADO is programming some form of "regional Mexican" music, the baseball-crazy Dominican New Yorkers and elderly New York Boricuas will still listen to the station when the Yankees are on?

 

[101.9 La Kalle]

So you're saying that even if WADO is programming some form of "regional Mexican" music, the baseball-crazy Dominican New Yorkers and elderly New York Boricuas will still listen to the station when the Yankees are on?

Note from a Dominican: we don't tune in, not even when the Yankees are on. A family member who has a collection of all things Yankees says he wouldn't tune in unless WADO went FM. (He doesn't have an HD Radio.)

 

[RadioGuy1864]

So you're saying that even if WADO is programming some form of "regional Mexican" music, the baseball-crazy Dominican New Yorkers and elderly New York Boricuas will still listen to the station when the Yankees are on?

Why not? People listen to NFL football on Classic Rock stations, even if they don't like Classic Rock. Or baseball on All News or Talk stations even if they never listen to all news or Talk radio. People who want to listen to play-by-play will search out the station that has it. The bigger problem is WADO is AM.

 

[davideduardo]

So you're saying that even if WADO is programming some form of "regional Mexican" music, the baseball-crazy Dominican New Yorkers and elderly New York Boricuas will still listen to the station when the Yankees are on?

If they are fans, particularly older Puerto Ricans, they will still tolerate AM to hear a game.

But, in general, those who grew up here will listen to English language play-by-play if they follow a particular sport and team. Those born outside the USA will tend to prefer broadcasts in their own language because sports has a vocabulary all of its own.

I can follow Dominican and Puerto Rican baseball play by play, but I don't know the terms that Mexican sportscasters use for the same sport.

 

[Barry]

10 days have passed since WADO was expected to flip to Regional Mexican music. The delay was attributed to a need to rebrand the new format.
Would it really take that long to change the name of the station, if Univision is still determined to go ahead with the format change?

 

[CTListener]

10 days have passed since WADO was expected to flip to Regional Mexican music. The delay was attributed to a need to rebrand the new format.
Would it really take that long to change the name of the station, if Univision is still determined to go ahead with the format change?

Maybe they're dealing with an internet domain squatter who's demanding money for the URL Univision wants but can't use because the squatter is hoarding it and other possible URLs.

 

[davideduardo]

Maybe they're dealing with an internet domain squatter who's demanding money for the URL Univision wants but can't use because the squatter is hoarding it and other possible URLs.

They already have the domains needed. Goes back to when they had the Long Island Class A.

 

[Barry]

I am skeptical WADO will change formats. If there is an issue with using the name "Buena," due to La Buena on 97.1 HD2, Univision was probably aware of it prior to the date of the supposed format flip, as that subchannel has been on the air for months.
And the play by play broadcasts of local teams would seem to fit better with the current audience, rather than Mexicans.

 

[OldiesMaven]

Note from a Dominican: we don't tune in, not even when the Yankees are on. A family member who has a collection of all things Yankees says he wouldn't tune in unless WADO went FM. (He doesn't have an HD Radio.)

Based on the problems plaguing the AM band and 98.7 FM still being for sale, perhaps Univison would be better served by making a bid to Emmis for the properly they clearly want to unload.