WAEB has a TOH positioner that says something like “Where the Lehigh Valley gets its News First” but they seem to come very late with, or completely miss local stories that I would consider the most relevant. Today there was a major fire in Northampton county that headlined on channel 69, but got just casual mention on WAEB during the traffic report and banter with Gunther. I think commuters might like to know what was causing that huge plume of smoke that was visible for miles. Is it toxic? Was anyone killed? Any evacuations? Instead we were treated to a report about a state-run system that rates teachers based on student performance. IMO it’s a missed opportunity, but if you’re going to cede the local news presence to the TV stations (and smart phone apps by extension) why brand yourself as the place to go for news?