Wait, They Carry Football?

[kfitz]

Nairda.....No more damage than 16 units of spots in 2 breaks in addition to a 2 minute promo going in!! Ultimately every station should operate commercial free all the time to get the most ratings.....but then the net profit would not be so healthy. Hockey is different....Wed., Fri., and Sat. nights....4 or 5 afternoon games ouch! Nairda....why didn't you buy the rt81 props? They practically gave them away.

 

[Nairda]

Kevin: I respect you. I also respect the Lynetts and their right to do whatever they want with their stations. However, if history is any indicator, Rock 107 will only suffer with the addition of programming that is 180 degrees from the basic format of the station.

 

[NigelWick]

I'm not a 107 listener, and I rarely get to see the Scranton newspaper. Does the station promote the Eagles?

 

[canio]

Lemme get this straight- the thread is about breaking format- Well, call me happy that some PD's decided to do that years ago- we'd never be able to listen to local HS and college games, along with the national teams- Phillies, Eagles, Yankees, ect...
We're worried about breaking format? Folks it's 2009- most local stations are hanging on barely- if they can generate some cash flow in a time spot that normally gets very little- and at the same time air something "local", what's the big deal? But no, lets complain about 'breaking format'...Geez!

 

[Vince Sweeney]

I think the point is that any station doing well, and in this case, very well, shouldn't mess with success. Slicing up your format to permit a complete departure has proven time and again to be harmful. Carrying PBP sports was once usually best left to those stations operating in the margins, essentially because they had nothing to lose and money to gain.

There is no denying that airing PBP means quick and respectable money, but I will strongly suggest that the audience you have the day before coverage begins will not be the same audience you have the day after it ends. Listeners will go away and they will not come back. Loyalty has limits. A station dumping what its listeners love, if only once in a while, is showing no loyalty to them, how can they expect any in return?

 

[The Sigon]

Penny-wise, pound-foolish.

Well said Vince!

 

[NT3]

And it must kill them to have someone sit there and babysit the game instead of the usual voicetrack.

For the record, Rock 107 is never voicetracked on Sunday afternoons.

 

[maines]

Shamrock is trying to make it. Their papers are going down the drain and now they have Bobby Lynett runnung the radio. God help the employees. If the Eagles worked Citadel would still have it. If not Entercom. Loftus stuck it to the Lynetts. Not that the Lynetts every stuck it to anyone.

 

[The Sigon]

...and now they have Bobby Lynett runnung the radio. God help the employees....

Did you read the publishers weekly column in the Sunday paper?

Two observations.

1) Ever notice how in every column so far they manage to include a mention of some vacation they were on or something like a lakeside cottage they were in the midst of purchasing when they made that column's particular everyman poignant observation? The reader can sure relate. I'm sure they're employees with their furlough days and layoffs really love that stuff. A great example of silver spoonitis and the lack of any frame of reference.

...and 2) how many of Robert's English and writing teachers at Prep (where he played football) saw today's piece and are denying they ever had him in class?

Both speak to the idea that you don't have to be anything close to smart to inherit money.

 

[Aramondo]

Oh. My. God.

Was there no editor brave enough to step up and make this into something readable? Or was this as close as some editor could get it to that point? It reads like an 8th grade C-.

http://www.thetimes-tribune.com/opi...ists/hometown_pride_abundant_appropriate_here

 

[Nairda]

It reads like an 8th grade C-

Aramondo, you must have had an exceptionally nice 8th grade English teacher if he/she would have been that generous. This ladies and gents represents the shining future success of Times Shamrock. How many family business models follow this route? First generation works their tails off to launch it. Second generation works hard to build upon it. Third generation begins to expect it. Fourth (and often final) generation begins to feel entitled to it.