waiting on the austin's ratings

[captex]

i've been waiting for the austin's ratings to come out. there were to be out aug 24th. i will post them when i see them. anybody want to make any comments on where the stations are?. thanks captex

 

[captex]

klbj 590 newstalk 6.5 up jaming 105.9 urban ac 2.1 dn no ratings for knle, kazi, kut, koop
majic 95.5 soft ac 5.3 dn beat 104.9 urban 2.1 st kvrx, kwnx, kixl, kfit, kulr, thorndale
kvet 98.3 country 5.3 dn kinv 107.7 spanish 1.7 dn station ( 99.3 , i forgot the call let
kase 100.7 country 5.1 dn kpez 102.3 religious 1.7 st ters), kmfa.
kiss 96.7 top 40 4.9 st kxxs 92.5 spanish 1.6 st
bob 103.5 adult hits 4.6 st kjce 1370 talk 1.6 up
klqb 104.3 spanish 4.5 dn kvet 1300 sports 1.0 st
hot 93.3 urban 4.4 st kfon 1490 spanish .6 st
klbj 93.7 rock 4.4 up kznx 1530 sports .6 st
mix 94.7 hot ac 3.9 st koke 1600 spanish .6 st
101x 101.5 new rock 3.5 up
khhl 98.9 spanish 3.0 st any comments and suggestions
kgsr 107.1 alternative 2.9 up always welcome. thanks captex

 

[oldjohnny]

I guess I'll make a small comment.

KHHL first mistake was letting Joaquin Garza walk. Their second mistake was Hiring Hector Velazquez.

 

[radioeye]

Austin is getting old....

Althought Austin has the image of being a city full of young and creative liberals.... The numbers seem to show that news/talk and oldies are "ruling" the top of the latest trends. All things considered, Austin is a very diverse community.

 

[oldjohnny]

Re: Austin is getting old....

Althought Austin has the image of being a city full of young and creative liberals.... The numbers seem to show that news/talk and oldies are "ruling" the top of the latest trends. All things considered, Austin is a very diverse community.

Keep Austin Weird

 

[mmnassour]

That's kind of depressing, looking at KLBJ AM on top. Two mediocre local shows and Rush Limbaugh....you'd think that Austin would have better taste than that.

And as for the unrated non-coms, I thought they weren't included in the book?

 

[Kent]

That's kind of depressing, looking at KLBJ AM on top. Two mediocre local shows and Rush Limbaugh....you'd think that Austin would have better taste than that.
And as for the unrated non-coms, I thought they weren't included in the book?

Nope. The non-coms are indeed rated. However, you can't get them from R&R or AllAccess. In the Spring '08 survey, KUT had a 5.3, and KMFA had a 2.2 12+.

If you think Austin should have better taste than KLBJ, it's important to keep everything in perspective. It may have the 12+ ratings lead, but conservative talk doesn't even get an 8 share in Austin when you add up the numbers of KLBJ, KJCE and WOAI. In other words, more people may be listening to KLBJ than any other single Austin station, but more than 92% of the audience is listening to something else!

 

[mmnassour]

Thanks for the clarification...and the perspective, Kent. That does make it sound a bit more hopeful! ;D

 

[Willis1000]

If you think Austin should have better taste than KLBJ, it's important to keep everything in perspective.

Don't forget to give the news department its props. A lot of folks make the effort to tune in at the top of the hour even if they don't care for the talk show. After all what radio news choices do we have in Austin?

 

[radioeye]

That's kind of depressing, looking at KLBJ AM on top. Two mediocre local shows and Rush Limbaugh....you'd think that Austin would have better taste than that.
And as for the unrated non-coms, I thought they weren't included in the book?

Nope. The non-coms are indeed rated. However, you can't get them from R&R or AllAccess. In the Spring '08 survey, KUT had a 5.3, and KMFA had a 2.2 12+.

If you think Austin should have better taste than KLBJ, it's important to keep everything in perspective. It may have the 12+ ratings lead, but conservative talk doesn't even get an 8 share in Austin when you add up the numbers of KLBJ, KJCE and WOAI. In other words, more people may be listening to KLBJ than any other single Austin station, but more than 92% of the audience is listening to something else!

I agree, but 12+ obviously includes the 12 to 24 bunch, so it means that the 25+ and the 35+ numbers have got to be big. Really big. I don't see little munchkins listening to KLBJ.

KLBJ with substantive local news and local sports. Local radio and localism - You can't beat it, it translates to bigger ratings.

It's sad that the Austin American Statesman can't reinvent itself to survive. Localism is a good thing, ask the folks at The Chronicle.

 

[Kent]

I agree, but 12+ obviously includes the 12 to 24 bunch, so it means that the 25+ and the 35+ numbers have got to be big. Really big. I don't see little munchkins listening to KLBJ.

I haven't seen the demo specific numbers for Austin, but I suspect a substantial portion of KLBJ's audience is 55+. Even though Austin is a younger-than-average market, I'd have to think KLBJ is suffering from the same problems other AM talkers are having, which is that they're rapidly aging out of the money demo as AM just doesn't attract younger listeners.

 

[Willis1000]

It's true. Older listeners can be hyper-loyal. That's been the success of Fox News Channel. They don't have nearly the cume of CNN. But the viewers they do have settle into their comfort zone and will watch for hours on end pumping up the quarter-hours. The downside is that the commercials reach the same older people over and over.

 

[davideduardo]

I agree, but 12+ obviously includes the 12 to 24 bunch, so it means that the 25+ and the 35+ numbers have got to be big. Really big. I don't see little munchkins listening to KLBJ.

You don't se the 18-24 or the 25-34 or even much of the 25-44 listening, either. 79% of KLV (AM)'s audience is over 45, in fact.

[/quote]KLBJ with substantive local news and local sports. Local radio and localism - You can't beat it, it translates to bigger ratings.[/quote]

The propblem, as with all AM news talkers, is that KLBJ's aundience is in its majority over 55. As a rule, thee is no agency business for 55+, and local direct accounts that understand the ROI on older listeners don't use such staitons either.

It's sad that the Austin American Statesman can't reinvent itself to survive. Localism is a good thing, ask the folks at The Chronicle.

Newspapers and AM radio are irrelevant to most people under 40 or so.