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Waitt Radio Network

C

cooper

I made a trip back home to the county over the weekend. Noticed that 3 or 4 stations up there were now using Waitt Radio Networks. Not quite as slick sounding as some of the ABC feeds, but very local. Apparently, they use a satelite modem that allows them to send custom voicetracks to the stations. Listening to WQHR on Friday night we heard the jock do the current temp. Not one of those systems where the jock saying the temp is recorded and syncd into a thermometer because this was buried in the talkup of a sound.

Any stations in VT, NH, or MA using WRN?
 
> I made a trip back home to the county over the weekend.
> Noticed that 3 or 4 stations up there were now using Waitt
> Radio Networks. Not quite as slick sounding as some of the
> ABC feeds, but very local. Apparently, they use a satelite
> modem that allows them to send custom voicetracks to the
> stations. Listening to WQHR on Friday night we heard the
> jock do the current temp. Not one of those systems where
> the jock saying the temp is recorded and syncd into a
> thermometer because this was buried in the talkup of a
> sound.
>
> Any stations in VT, NH, or MA using WRN?

Hey Coop. WPNH 100.1 in Plymouth, NH uses it. Awesome system!
>
 
> >>
> Hey Coop. WPNH 100.1 in Plymouth, NH uses it. Awesome
> system!
> >
>

WRN's system is based on automation software that evolved from the old Audisk system. Waitt's version of the software is called STORQ.

www.wrnonline.com/storqauto.htm

But a very similar system is at www.onairware.com

If you ever worked with the old DOS Audisk, these systems will look very familar.
 
> WRN's system is based on automation software that evolved
> from the old Audisk system. Waitt's version of the software
> is called STORQ.
>
> www.wrnonline.com/storqauto.htm
>
> But a very similar system is at www.onairware.com
>
> If you ever worked with the old DOS Audisk, these systems
> will look very familar.
>

It sounds as though it operates a lot like the system that was used to syndicate Matty In The Morning... So I have heard, at least... How long did that last?
 
A Few Decades Too Late

WRN's system is kinda cool... can be VERY local... and for the small-market (unrated market) owner that doesn't want all those damn employees making his life difficult, it might be okay. One problem is that somebody has to feed 'em all that local info, so it does require a human being devoted to putting words in their mouths--and that means somebody smart enough to be able to read & write. Basically, a fulltime producer. Or two. How many stations ya got?

Fifteen or 20 years ago it might've been the rage, but today's small-market teapots have a plethora of networked stuff to pick from... and/or automation systems that require a lot less work & thought.

One little PR problem for Waitt is that they own (as NRG Broadcasting) stations themselves in Omaha--a top 75 market--and don't use their own systems. Makes it tough to sell if your own company doesn't believe enough in the product to use it.



> > WRN's system is based on automation software that evolved
> > from the old Audisk system. Waitt's version of the
> software
> > is called STORQ.
> >
> > www.wrnonline.com/storqauto.htm
> >
> > But a very similar system is at www.onairware.com
> >
> > If you ever worked with the old DOS Audisk, these systems
> > will look very familar.
> >
>
> It sounds as though it operates a lot like the system that
> was used to syndicate Matty In The Morning... So I have
> heard, at least... How long did that last?
>
 
Re: A Few Decades Too Late

> WRN's system is kinda cool... can be VERY local... and for
> the small-market (unrated market) owner that doesn't want
> all those damn employees making his life difficult, it might
> be okay. One problem is that somebody has to feed 'em all
> that local info, so it does require a human being devoted to
> putting words in their mouths--and that means somebody smart
> enough to be able to read & write. Basically, a fulltime
> producer. Or two. How many stations ya got?

It doesn't take that long. They used to have stations fax them one page per day, now it done over the internet. The network DJs get the weather themselves off the internet.

>
> Fifteen or 20 years ago it might've been the rage, but
> today's small-market teapots have a plethora of networked
> stuff to pick from... and/or automation systems that require
> a lot less work & thought.
>
> One little PR problem for Waitt is that they own (as NRG
> Broadcasting) stations themselves in Omaha--a top 75
> market--and don't use their own systems.

NRG is using the STORQ system at KQKQ and KCTY in Omaha. They're not using WRN programming on KQKQ, STORQ can be a complete automation system. NRG's KOIL-AM in Omaha is using WRN programming, so it's using the STORQ system in some fashion. I don't know if all the other WRN stations in Omaha are still using Audio Vault or not.

Makes it tough to
> sell if your own company doesn't believe enough in the
> product to use it.
>
>
>
> > > WRN's system is based on automation software that
> evolved
> > > from the old Audisk system. Waitt's version of the
> > software
> > > is called STORQ.
> > >
> > > www.wrnonline.com/storqauto.htm
> > >
> > > But a very similar system is at www.onairware.com
> > >
> > > If you ever worked with the old DOS Audisk, these
> systems
> > > will look very familar.
> > >
> >
> > It sounds as though it operates a lot like the system that
>
> > was used to syndicate Matty In The Morning... So I have
> > heard, at least... How long did that last?
> >
>
 
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