I wouldn't necessarily call this WALB-TV story a slam against radio, but rather I would say they are recognizing the current day state of corporate radio that has slashed virtually everything local from the radio airwaves. News and information is a vital part of a radio programming initiative in serving the local community. Not only is it good business sense to air local news, but it is also a requirment that any broadcast station, including radio, provide public service information to its listeners. This includes news. Radio has deteriorated to the point that it has become nothing more than an mp3 player broadcasting over a broadcast frequency.
When I started in radio back in the 70s, news was the number one reason listeners tuned in. Music was only secondary except among the kids who could not have cared less about news content. When you discontinue news, local personalities and everything that made a local station - local, the station losses its own unique identity which is very sad.
Perhaps one day the "suits" in the ivory towers at Corporate Radio Central will finally realize and understand that the number one reason they are lossing market share and radio advertising revenue is because every radio station in America sounds the same with "cookie-cutter" imaging, which really isn't imaging at all.
Once localism has returned to the radio airwaves, including revamping current non-existent news departments, radio will once again rise and become the star it once was and can become once again.
Mark Tillery,
Ocala, Florida
[email protected]