> That seems to have happened in Attleboro is much the same as
> has
> happened in smaller markets all around the country. Cities
> have
> sprawled into nearby suburban small towns with lots of
> housing for
> people who work in the larger city and identify with IT
> rather than
> with the city in which they really live.
All of this makes sense. Yet Attleboro is so close to Providence that it's almost hard to contemplate. The distance between Providence and Attleboro is about 11 miles, center to center. If a business in Attleboro sold an appealing product, advertising on WARL would capture not only the local audience but also that of a Providence resident who would drive a few miles.
But as the answer to Jay Clark/Marc B's question as to whether WARL could serve the Attleboro community, it would not seem to make all that much sense why a station would target only the area surrounding the COL instead of the metropolis next door. It's like asking whether WFNX would be more profitable targetting Lynn than targetting the Boston area.
> Some of the attempts at rebranding to nearby larger cities
> was
> abetted by loosened FCC standards which allowed very low
> power stations
> to kick up to 5-kW or so, giving them coverage that made the
> local
> market seem like small beer.
Actually, this is really going on at it's worst MetroWest right now. 1470 WAZN moved into Boston (via Watertown) a few years ago. Langer's 650 WSRO has applied to move closer to Boston by relocating to Lexington. WKOX, which was formerly the full-service outlet, will no longer have a night signal in Framingham once it moves to Watertown. And of course, the old WKOX-FM is now on the Pru (as WROR). What's left? The world-famous WBIX, which could care less about the area, and that's it.