• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

WALK Goes All Christmas Early

A

Aries328

Guest
Looks like WALK couldn't quite wait until Fri. 11/25 to go all-Christmas this year! Wonder if they were getting nervous with other stations already having flipped?

Hope everyone had a nice Thanksgiving!
 
> Looks like WALK couldn't quite wait until Fri. 11/25 to go
> all-Christmas this year! Wonder if they were getting nervous
> with other stations already having flipped?
>
> Hope everyone had a nice Thanksgiving!
>
Actually, they went sometime around 6PM Wednesday. Instead of listening to WLTW in the house today, my wife chose WALK. If you're gonna play Christmas music for a month, you might as well start ON Thanksgiving and not after it. Well done WALK.

Happy Thanksgiving everyone.
 
> Actually, they went sometime around 6PM Wednesday. Instead
> of listening to WLTW in the house today, my wife chose WALK.
> If you're gonna play Christmas music for a month, you might
> as well start ON Thanksgiving and not after it. Well done
> WALK.
>
> Happy Thanksgiving everyone.
>

It was 5pm Wed. I had a hunch, listening stuck in traffic on Portion Rd.
 
And WKJY (with a less-powerful signal) appears to have done it yesterday (Thanksgiving Day, November 24th). (based on Yes.com listings; I was able to go back more than 24 hours by deleting the number at the end of the address to seek a prior hour's playlist and typing-in "28" on the address bar of my web browser) WKJY flipped at 12 Noon yesterday.

Maybe someone at WALK heard about it, and WKJY's plans forced WALK to start early.

If you plan to go all-Christmas, and especially if your station is A Christmas Channel (Clear Channel) Property, and you hear that a rival may go all-Christmas before you do, you flip within a few hours, even if it's a day or two earlier than your original plans.

Maybe WALK has learned it's lesson. Publicizing the date they'd go all-Christmas was an invitation for a rival (WKJY) to try to "beat them to the punch". Fortunately from WALK's point-of-view, they were able to beat WKJY.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom