For the first few days of the Katrina crisis, WWL -- a conservative AM talk station owned by Pennsylvania-based Entercom Communications Corp. -- became the dominant voice on the local airwaves as other stations were silenced by technical problems or the decision to send staff members to safety. WWL benefited from using its small emergency broadcasting studio in a local government building in nearby Jefferson Parish.
WWL was able to broadcast not only through its own 870 AM frequency, but all six of the signals Entercom owns in New Orleans.
Later in the week, it expanded its reach by cutting an unusual deal with rival Clear Channel Communications Inc. In a joint venture dubbed United Radio Broadcasters, the two companies have shared staff and studio facilities in order to stay on the air throughout the deepening crisis.
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This is a free article and does not require a paid subscription to WSJ<P ID="signature">______________
Jerry
"If we knew what we were doing, it would not be called research, would it." - Albert Einstein </P>
WWL was able to broadcast not only through its own 870 AM frequency, but all six of the signals Entercom owns in New Orleans.
Later in the week, it expanded its reach by cutting an unusual deal with rival Clear Channel Communications Inc. In a joint venture dubbed United Radio Broadcasters, the two companies have shared staff and studio facilities in order to stay on the air throughout the deepening crisis.
Full Text Of Story Here
This is a free article and does not require a paid subscription to WSJ<P ID="signature">______________
Jerry
"If we knew what we were doing, it would not be called research, would it." - Albert Einstein </P>