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Walter Sabo is losing it

S

Slant

Sabo adds, “Want to be #1 (12+) in a Top 5 city? Go for Talk aimed at 18-24 year old women.” (From Al Peterson NTS email)

Sure Walter, that's going to pry 18-24 girls off CHR into a #1 12+ outlet. Also, I'm tired about hearing how women are not being super served in talk. Women like good talk radio just like men do. Having your female hosts read "Parade" and do topics about britney are not going to drive women to a talk station. XM/Srius spends a ton on Oprah and guess what, her channel does not draw a signifigant audience and was almost not resigned.

But I guess Walter needs a new "product" to push.
 
Also, I'm tired about hearing how women are not being super served in talk. Women like good talk radio just like men do.
Click to expand...

Given that most talk radio stations skew male, uh, no. The few women hosts in talk radio (the two named Laura and a few others) are mostly aiming at that same fortysomething - fiftysomething white guy audience. Radio programming is a boys' club -- and talk radio programming is a rather tight good-old-boys club. We're just a decade or so past the Jacor mentality and the blizzard of sexual harassment lawsuits that generated. It is no surprise that efforts to create female-friendly talk formats -- such as Greenstone Media -- have fallen by the wayside over the years.

I don't know about a whole 18-24 female talk format, but were it not for the current budgetary constraints, it would not surprise me to see female-targeted music stations putting in more talk at night and maybe in middays aimed at their demos. In many markets outside the top 10, the first talk radio in the 60's and 70's was not an all-talk radio station; it was a talk show at night on a music station.
 
Well, Leslie Gold "The Radio Chick" skews to the same demo, albeit mostly male, but she could relate to female as well...
 
my point is, girls are not going to flock to the AM band, especially 18-24 year olds because some radio group tries to "format" talk to a younger female demo. Not going to happen. And yes, political talk has always skewed male but news radio has a pretty even split between ADULTS 35-54.
 
DToTheJ said:
Well, Leslie Gold "The Radio Chick" skews to the same demo, albeit mostly male, but she could relate to female as well...
Click to expand...

She is a perfect example of HORRIBLE attempts at FM Talk.
 
What about Charlotte-based morning drive show "Bob and Sheri"? Do they count as "female-targeted talk"? I'd say so.

Of course, outside their show, whoever's syndicating that WLNK-based lineup is having very little success spreading "Matt and Ramona" and the other shows past Charlotte...

Are we defining "talk" here as political talk of the Laura Ingraham bent?
 
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