WAMO DEBUTS TIED FOR 15TH PLACE...and other numbers

[Boss Radio]

If I have a smartphone and all the listening options that offers, do I want to use it for a local station?

 

[Parttimer]

For younger consumers it's the preferred device in some cases. In the long run, being on multiple platforms will be very important.

 

[Boss Radio]

I understand that. What I'm saying is why would a tech savvy consumer who understands the full range of options choose to use that smartphone to listen to a local radio station?

 

[Parttimer]

If they like the content, they will choose to listen to it. The fact that they can, at least sometimes in this case, also hear it on the radio makes it more familiar.

 

[secondchoice]

I really thought the “smart, I, Blackberry, MS, Droid, phone” would make on the air radio obsolete. I was wrong! Both major cell phone companies have stopped offering their “unlimited’ data plans. Without a major and very expensive expansion of the cellular networks (and a fifth strong nationwide cell provider), data will be a “revenue stream” for Verizon and AT&T, and expensive. If you can pick up your station for free OTA, why use some of your data which you pay for. If your employer pays (or you have lots of $$$) sweet. The music industry has suffered because “non royalty” downloads. The less than thirty crowd really hates to pay for anything!

 

[RadioEngnr]

I have Boost Mobile, with a Samsung Galaxy Prevail (think of it as the Chevy of Droids) and I listen to XM Radio and local radio, (tunein.com) and Boost is on the 3G Sprint Network and I have no complaints. I am on that shrinkage plan by this time next year I will be at $35.00 for unlimited everything

the stations I work for we PPM Encode that signal so it is monitored

and by the web statistics of our smartphone audience, its growing every month. I even have my Sub-HD's on-line