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WAMO Is Coming Back

Parttimer said:
If you want realistic expectations, in Atlanta Cox took alternative 99X off of a full-market FM and operate it now from an HD-2 and a translator, and it pulls a 2-share. Given the fact that the FM here only reaches 20-25% of the market, I think they'd be ecstatic with numbers like that. And probably profitable.

Too bad the Pens don't have a translator for their all-Pens HD-2 on 105.9.....

99X (99.7) is a Cumulus station. The 99X got "beat" revenue wise by Q100 (100.5) a limited signal CHR also owned by Cumulus. Revenue wise Cumulus is the correct thing. BTW 99.7 use to be "Power 99.7" a CHR under a previous owner. Cox wished it owned 99.7 to put News Talk WSB 750 on. The "2" share is not that far off from what 99X did on 99.7's main channel. Plus "The Burt $how" i$ really doing well on 99.7. 99.X never was a "morning" station.

If the new WAMO does well maybe some one will do Urban with a market covering signal. CBS does well in Atlanta with V103. CC has some great Urban stations too. The demo's money usually control what we hear.
 
secondchoice said:
99X (99.7) is a Cumulus station.

Sorry... basically had the rest of the story right, though....


secondchoice said:
If the new WAMO does well maybe some one will do Urban with a market covering signal. CBS does well in Atlanta with V103. CC has some great Urban stations too. The demo's money usually control what we hear.

Atlanta is 30% African-American. Pittsburgh is 8%.
 
Parttimer said:
secondchoice said:
If the new WAMO does well maybe some one will do Urban with a market covering signal. CBS does well in Atlanta with V103. CC has some great Urban stations too. The demo's money usually control what we hear.

Atlanta is 30% African-American. Pittsburgh is 8%.

Maybe there's a market for an African-American/Hispanic/Asian Fusion station? ;D
 
in Pittsburgh the number of polka fans is probably north of 20%
 
Parttimer said:
Atlanta is 30% African-American. Pittsburgh is 8%.

If you are going by racial makeup, assuming you got one half of the Africian-American folks (the 2 Urban stations in Atlanta have over 15% of AQH in Atlanta) that gives you about 4% of the AQH which should equal #11. Considering this is operation cost a lot less than a purchasing a "B" signal, they should have positive cash flowing very soon. They should have at least 2% of the AQH with in a month or two.

Most of the posters on this board would be surprized by the number of "non African-Americans" that like rap. BTW I dislike rap very much. But even "Weber Grill" has a simi rap comercial. A CHR with Urban music with out racial overtones would do well. I was working in Atlanta when the Vee got started (late 1970's). WVEE was at one time the FM for WPLO (country). The ownership had very deep pockets. There was a lot of sales "resistance" by a lot of the white owned business people at the time. Part of the sales pitch was this was not a just a black only station and dollars were green, the only color that counts. There were white guys on the sales staff who "showed" the white business owners how to make a lot of green from a "black" station. The racial overtones of owners like Radio One have not helped Urban and have no place in broadcasting.
 
I had 100.1 on in the car today on a drive from Bridgeville to Robinson Town Center.
Got a little choppy around the Airport exit of I-79 and faded a bit after passing
Settler's Ridge. But all in all, quite impressive for 99 watts.
 
secondchoice said:
Parttimer said:
Atlanta is 30% African-American. Pittsburgh is 8%.

If you are going by racial makeup, assuming you got one half of the Africian-American folks (the 2 Urban stations in Atlanta have over 15% of AQH in Atlanta) that gives you about 4% of the AQH which should equal #11. Considering this is operation cost a lot less than a purchasing a "B" signal, they should have positive cash flowing very soon. They should have at least 2% of the AQH with in a month or two.

Except that the FM signal only covers about 25% of the market.

secondchoice said:
Most of the posters on this board would be surprized by the number of "non African-Americans" that like rap.

Not at all. My 19-year-old white stepdaughter listened almost exclusively to the old WAMO and hates Kiss.
 
corporateradiosucks said:
Just out of curiousity, what does she hate about Kiss as opposed to WAMO?
Parttimer: If I were to take a guess, I'd guess it'd be Kiss playing 10 Rhythmic songs in a row then either some 90s song, a pop rock song or Taylor Swift? ;)
 
danikayser84 said:
corporateradiosucks said:
Just out of curiousity, what does she hate about Kiss as opposed to WAMO?
Parttimer: If I were to take a guess, I'd guess it'd be Kiss playing 10 Rhythmic songs in a row then either some 90s song, a pop rock song or Taylor Swift? ;)

Probably something along those lines, but all I got was "Kiss sucks".
 
Does this repeater cover more of the city than 1360 at night?
 
does anyone know why WAMO will go silent for a couple seconds on 100.1 and then continues to play? Also, my car radio says that the station is broadcasting in "stereo" but it definitely sounds like mono. Does anyone know if they are actually going to play the songs in stereo in the future?
 
does anyone know why WAMO will go silent for a couple seconds on 100.1 and then continues to play?
[/quote]

Probably has something to do with how they are getting the feed to the translator. Some sort of equipment or digital line issue.


[/quote]
Also, my car radio says that the station is broadcasting in "stereo" but it definitely sounds like mono. Does anyone know if they are actually going to play the songs in stereo in the future?
[/quote]

Remember this is coming from an AM station, so my guess is that it will be mono for the forseeable future. Everything I've heard is that they are spending very little on this.
 
FreddyE1977 said:
MsMusicRadio said:
Does this repeater cover more of the city than 1360 at night?

from my purely unscientific observations, yes.



Then it should get better numbers that 1360 ;D Also, it should be bigger than WIXZ ::)
 
I usually don’t make comments but I’ve read so many bad reviews It’s crazy.. I find it all quiet entertaining and yet sad at the same time.

I will include my top 8 listener’s comments that I copied and pasted (excluding names) from their facebook page after my comments. Warning some of them you will need to decipher. (today’s youth lol)

At first I thought the station is doing some cunning stunting then I realized it’s a stunt gone bad? Or is it all really by design?

It’s painfully obvious to me that the person or persons, did not do their homework or research as to what the music programming consists of for an Urban/Urban AC format as taunted and reported to many media and trade outlets prior to it’s actual live broadcast! At least from what I’ve read!

One must look at the name as a brand that features a core of artists & music that the listeners are expecting to hear from a name that has in the past served the community for many years.

I’ve spent several hours listening to the station many times in many dayparts for many days, along with checking back for clarification and in my opinion it’s nothing more than a chr/rhythmic leaning station at best.

What’s strange is that might be their intention since they’ve spent so much time & effort blasting kiss fm.

How did I come to that conclusion you might ask?

If their intention is to be an urban station kiss fm has no real relevancy because 70% of kiss consists of different core artists or music! Of course there are crossover artists Lil Wayne, Drake, Wiz, Rihanna & others.

You would be hard pressed to fine any true urban or urban ac station in the country playing Ke$ha, Lady Gaga, Katy Perry and others artists currently in their music rotation.


What’s Missing? The R. Kelly, Marsha Ambrosius , Charlie Wilson, Jamie Foxx, Adele, Donell Jones, Kem, & many others that are hot & heavily requested as part or an urban rotation during the midday’s or the Lloyd Banks, Ace Hood, Sean Garrett and others for the evenings if you are an urban/urban ac station?

People Want Coke stop filling the Coke bottle with Fago cuz it ain’t tasting right!

Of course all of this is just my opinion!


In all seriousness I’m willing to help them out with a starter music library, about 3 - 400 songs, a very simple format clock rotation including slow jams for the late nights all in their designated rotation categories that will meet the needs of the listeners until somebody can make the proper adjustments.

And yes I will do it free of charge if they are serious about being an Urban/Urban AC formatted station.

Just get at me!

Here is my top 8 facebook listener comments!

8 - they shouldnt have went on air without working all the kinks out first..

7 - What up wamo.. you are killing us with the pop music..some of us have been listening to wamo for 30+ years.. this is nothing like the old station
6 - if no one listens to this station because of the rhythmic direction then what would be the point of airing this format to attract advertisers

5 - What up WAMO. Everybody glad y'all back. But what up with all the POP music and speeding up the songs. Everything seems like KISS FM. Not feeling the new theme of wamo.


4 – I understand that a new station needs time to develop and grow along the way. But when the management claims they're here to serve the urban community and fill the void of no hip hop & r&b that was missing the past two years. Then sign on as a pop station hiding behind the Wamo name as a marketing ploy to gain back listeners


3 - PLEASE STOP ALL THE POP MUSIC. Review WAMO's older playlist and see what we want. I don't want to listen to kiss 2.0, if I did i'd just listen to kiss. If your gonna fill a void do it right


2 - will you stop playing f*ing brittany spears and katie perry !!!!?!?!?!?!? that aint hip hop or r&b ! wtf??? ur slogan is kiss sucks and ur playin the same g** d**n songs! i dont give a h**l if nicki minaj is featured. that b***h aint even hip hop or r&b. she is as pop as they come!

1 - Yo wat is this yall got me pissed y u keep sayin KISS sucks and u suck at least they play the music theyre supposed to play!$ then dont get me started on dese new corny dj's racks on racks if ur not gonna play da original track stop it!$! Somebody ned to fix that or no one goin be listening!$ Just want hip hop and r&b back!$!
 
Parttimer said:
The air studio sounds bad. There's no processing on the mic and it sounds like they're in a closet... which they might be...

R. Kelly promotion?

(Google "Trapped in the Closet" to get the reference.)
 
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