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WANTED: PRE-1980 RATINGS

Huff

Administrator
Staff member
Do you have any radio ratings books from prior to 1980, or know someone who does? Please reply or PM me if you have any old ARB or Hooper books. I'm more than happy to get scans or copies, and am even willing to pay if you're willing to part with them.
 
Wow prior to 1980 that would probably be a thin book with a battle between WBT and WAYS with shows from WAME, WSOC-AM and WIST.
 
You can get an idea of what the market looked like here:
http://www.davidgleason.com/Archive Market Ranks/Charlotte.pdf

It was a two-horse race between WBT and WAYS from '75 to '79 - with WSOC-FM reaching the upper echelon by '79.
Unfortunately these numbers are averages of the Spring and Fall books from each year, and I am looking for the specific 12+ numbers from each book from this period and earlier.
 
Huff said:
You can get an idea of what the market looked like here:
http://www.davidgleason.com/Archive Market Ranks/Charlotte.pdf

It was a two-horse race between WBT and WAYS from '75 to '79 - with WSOC-FM reaching the upper echelon by '79.
Unfortunately these numbers are averages of the Spring and Fall books from each year, and I am looking for the specific 12+ numbers from each book from this period and earlier.

Looking at the ranking for billing back in the early '90's I have to admit I'm surprised the billing for WEZC came out so low. The ratings were decent, especially in mid-day.
 
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