"War of the Radio Worlds"

[Rocketman]

Hey Guys:

With whatever happens formatically at the other radio stations in the market as a result of the recent flip of WJMK-FM, one thing is for certain: Chicago radio has been re-energized and will become even more interesting to watch over the next few weeks, months, or even, years.

Go ahead and hypothesize as to what will happen next. It's always fun to read a GREAT intellectual discussion!

I haven't seen Chicago this fired up in a LONG time!

Happy Weekend!<P ID="signature">______________
Rob Austin
Vice President
JamTraxx Media Inc.
http://www.jamtraxxmedia.com
"Major Market Solutions for Your Radio Station's Needs!"</P>

 

[regionear]

> Hey Guys:
>
> With whatever happens formatically at the other radio
> stations in the market as a result of the recent flip of
> WJMK-FM, one thing is for certain: Chicago radio has been
> re-energized and will become even more interesting to watch
> over the next few weeks, months, or even, years.
>
> Go ahead and hypothesize as to what will happen next. It's
> always fun to read a GREAT intellectual discussion!
>
> I haven't seen Chicago this fired up in a LONG time!
>
> Happy Weekend!
>
Not so much fired up....Now we have 4 stations that claim to "Play What We Want" "Play Anything" "On Shuffle" or "Whatever We Want". When in reality....there isn't a single new thing on any statoins....Jack is WNND hits of the 80's and 90's with a couple Hot AC recurrents thrown in (and maybe a disco record)....and we all saw how much that sucked tit.

So is radios new big answer "take out the currents from ac stations and add in some wedding music"....because that is what jack is

 

[Rocketman]

Oh, but there is a difference!

The difference is, a company called "Big Sticks Broadcasting Corporation" has service marked the "name" of the format and the slogan associated with the JACK-FM format, who is paid a licensing fee for the use of JACK-FM and its associated positioning statement: PLAYING WHAT WE WANT.

Is this the first time where a format has transcended many different owners who are now paying someone else, who is an independent entity, for a service mark? We all know about Clear Channel and KIIS/KISS-FM, but that was usage within the company, which costs affiliate stations within the company ZERO, where as competitors in certain markets using KISS were issued a cease and desist by Clear Channel, i.e., Big City Radio, forcing them to flip formats, to DANCE/CHR in the Chicago instance.

JACK-FM is truly independent of any one company, thus, a independent entity is sitting comfortably as a result of it. Wouldn't you say? Any speculation on what such licensing could potentially cost a client?

What are your thoughts?<P ID="signature">______________
Rob Austin
Vice President
JamTraxx Media Inc.
http://www.jamtraxxmedia.com
"Major Market Solutions for Your Radio Station's Needs!"</P>

 

[regionear]

> What are your thoughts?
>
My hat is off to the folks of the "Jack"

I still would love to be a fly on the wall when the pitch is made...

 

[Rocketman]

First and foremost, I think MANY U.S. programmers were keeping a close eye on JACK-FM when it originally launched in Canada. Only one company was smart enough to realize its value and service marked it and a slogan for global use. Thus, in the US, I would assume that, in the beginning, the owning entity would pitch stations in exchange for revenue share, etc. Now you would think JACK-FM would no longer require a pitch, but more so, a clerk that would take an order, a la McDonalds, since ALL THREE MAJOR MARKETS HAVE AN "OFFICIAL" JACK-FM.

Can you say JACKpot?<P ID="signature">______________
Rob Austin
Vice President
JamTraxx Media Inc.
http://www.jamtraxxmedia.com
"Major Market Solutions for Your Radio Station's Needs!"</P>