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WARM 103 is back

if they were smart they would pick up univisions spanish format. on vac in miami last month and mix 98.3 was amazing...it was how they deliver on the west coast mix of chr and spanish...spanglish if you will. would draw the spanish listeners and mainstream top 40.



http://musica.univision.com/radio
 
I've noticed that the ugliest girl on Univision is hotter than the hottest girl on American TV. I wonder how that'd transfer to radio?
 
I heard a promo for "After the holidays, the new WARM 103"...So it sounds like they are going back to the WARM 103 name...the music sounds like the same format they had, based on the clips...
 
these people are idiots. "lets kill a brand..and then we can bring it back again in a few months...no one will notice will they?" OMG!
 
loeper said:
these people are idiots. "lets kill a brand..and then we can bring it back again in a few months...no one will notice will they?" OMG!
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This may go down as one of the most idiotic moves in the history of Central PA radio. So, you allow over a couple years time the brand to be destroyed, the company changes the brand to match up with another successful property they have nearby, and in less than 2 years, you bring back the name that..frankly today...denotes "elderly." And to make matters even more laughable, you still have the captain who drove WARM 103 into the iceberg, now steering the ship again. Have all functioning brain cells been sucked out of the building on Susquehanna Plaza? You couldn't have given the folks at the Rose a better Christmas gift. Oh it's going to be an interesting 2013.
 
The market is a bit different now since the original Warm 103. Hall no longer has smooth jazz on 92.7, and Citadel (now Cumulus, of course) no longer has some form of AC on 106.7. These formats competed with the station from 2004 through 2011. Perhaps Cumulus feels more confident with the station without as much competition in the market.
 
Look for a mainstream AC format. They will run it as LukeWarm 103 with Paul Scott in the morning. He is about the most LukeWarm air personality in the area.
 
There is no Mainstream AC in this area. The Rose has been leaning Hot AC for at least the last five years, and there are female listeners who would enjoy music that is contemporary but a tad less shrill, and the same goes for the announcers. Bringing back the WARM brand after a two-year hiatus may not be the boneheaded move some people may think. (Or perhaps it will be, and listeners just won't care. Time will tell.) Paul Scott would be a good fit for that type of format and if that's what they're planning they would be wise to bring him on board.

If it were my station, I would take it CHR. The void for that in York is immense. However CHR is a cyclical format which has experienced dramatic ups and downs over the last 20 years. Mainstream or Gold Based ACs, which don't rely as heavily on who's hot at the moment, can go on and on if done right, and make lots of money in the process.

Of course, bringing back a brand or launching what you hope will become a new one won't mean a thing unless you are prepared to heavily promote it. If you don't put any resources into marketing the product, you may as well be playing carnival music.
 
What I would love to see is a Dance music station like Hot 105.7 was in the early 90s. Dance music has been making a huge comeback in the last few years. It would be great to hear Armin Van Buuren, Hardwell, Tiësto, Sander Van Doorn, Swedish House Mafia and many others. The only way to hear that now is to sign up for Sirius and turn on BPM or Electric Area. Come on people. We need a dance station again.
 
John-Summers said:
There is no Mainstream AC in this area. The Rose has been leaning Hot AC for at least the last five years, and there are female listeners who would enjoy music that is contemporary but a tad less shrill, and the same goes for the announcers. Bringing back the WARM brand after a two-year hiatus may not be the boneheaded move some people may think. (Or perhaps it will be, and listeners just won't care. Time will tell.) Paul Scott would be a good fit for that type of format and if that's what they're planning they would be wise to bring him on board.

If it were my station, I would take it CHR. The void for that in York is immense. However CHR is a cyclical format which has experienced dramatic ups and downs over the last 20 years. Mainstream or Gold Based ACs, which don't rely as heavily on who's hot at the moment, can go on and on if done right, and make lots of money in the process.

Of course, bringing back a brand or launching what you hope will become a new one won't mean a thing unless you are prepared to heavily promote it. If you don't put any resources into marketing the product, you may as well be playing carnival music.
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CHR is the obvious hole. Cumulus has put a bunch of them on over the past couple of years. The music is the most female adult friendly..and I mean for even 40 yrs old women..in years.

But obviously this isn't the plan. Promos saying the "New WARM 103" on the air for after Christmas.
 
dantheman46 said:
i'd like to see an alternative station like in philly with radio 104.5. it's a format sorely missing from this area.
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Don't expect those bunch of hacks to put anything good on the air. It'll still be the same safe as can be crap that's duplicated 10x over in this market.
 
I agree with Seltzer. My pick would be slammin' CHR!! The York market supported 2 of them back in the day, YCR & Q-106. Then the music got off the rails in the 90s and all bets were off. Now its back on the rails with a vengeance. Harrisburg supports 2 but both are class A signals. Mix 106.7 tried a soft, gold-based AC when they first came on. My wife loved it but it really didn't do very well. I think that ship has sailed. When I get 50-year-olds singing along with "Call Me Maybe," Taylor Swift, Flo Rida and One Direction, and 40-year-olds dancing to "Gangnam Style" and "Party Rock Anthem" at wedding receptions, you know the current music is really mass appeal and we are in a new era.
 
RayThomas said:
I agree with Seltzer. My pick would be slammin' CHR!! The York market supported 2 of them back in the day, YCR & Q-106. Then the music got off the rails in the 90s and all bets were off. Now its back on the rails with a vengeance. Harrisburg supports 2 but both are class A signals. Mix 106.7 tried a soft, gold-based AC when they first came on. My wife loved it but it really didn't do very well. I think that ship has sailed. When I get 50-year-olds singing along with "Call Me Maybe," Taylor Swift, Flo Rida and One Direction, and 40-year-olds dancing to "Gangnam Style" and "Party Rock Anthem" at wedding receptions, you know the current music is really mass appeal and we are in a new era.
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Thanks for the words. What you observe at your events is what is going on.
 
why did they ever drop the "WARM 103" brand for "WINK" in the first place if they were just going to bring "WARM" back at the end of the year? Do these people really have a clue?
 
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