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WARM 93.9fm
- Thread starter Howard Dean
- Start date
I wonder what the consultant got paid for this and can they get a refund???Howard Dean said:
What a HUGE disappointment! Weak....Weak...Weak. Well, we know we will have atleast one Christmas station at year end.
Back to Sirius!
First song was "every breath you take" by the Police
Howard Dean said:
Try Soft AC.
IKE_IKE_Baby said:
Why? Because it doesn't suit your personal taste? They clearly wanted a 25-54 female station to compliment their other facilities and put a hurt on WYXB. Plus AC does great with PPM.
Whatever.....Radioresearcher said:
It has nothing to do with personal taste and it doesnt compliment the bank account. I guess come year end you can go.. Nah nee nah nee boo boo but I'm guessing it'll fail about as quickly as the last 3 formats in the last 4 years.
Back to Sirius because Central Indiana radio is still BOOOORRING. Say it with me boys in that soft radio voice..."Warm 93.9" OOOOH, gives me chills from the formative ingenuity. NOT!
There is a definite difference between WYXB and WWFT.
WWFT hasn't played any 70's yet - where WYXB will give you four to five songs pre-1980 every hour. WWFT definitely seems to be more contemporary in sound with a heavier 80's lean.
WWFT hasn't played any 70's yet - where WYXB will give you four to five songs pre-1980 every hour. WWFT definitely seems to be more contemporary in sound with a heavier 80's lean.
So.... R U the consultant on this debacle or which time slot will you be filling?Radioresearcher said:
IKE_IKE_Baby said:
No ... but doing research and consulting for a living - I am trying to explain what their thinking likely is. Cumulus doesn't use consultants. Everything is done out of Atlanta.
They probably researched the market and WYXB came back as playing too much old music.
Total guess.
Radioresearcher said:
So the station will be using imaging like:
"Gee, WFMS sure is terriffic."
and
"They certainly do a nice job over on WJJK."
Oh, wait...
You meant they wanted a station to COMPLEMENT their other formats.
Holy homophones, Batman, we're supposed to be professional communicators!
These guys went to all the trouble of moving other stations out of the way to upgrade 93.9 from a former northside pea shooter in the over-served community of Carmel to a class B1 to add service to the "underserved" community of Lawrence: all for THIS!!!
Reminds me of the story of the Chief Engineer of a major market (top 2 market) #1 music station who wanted to change the announce mic out from an RE-20 to one of Heils mics. The latest PD absolutely forbid ANY change to the station sound. Even one that may improve the station's listenability. (I am a big fan of the RE-20 for voice so this is not a knock on the RE-20s or RE27s.)
The CE of this station has been around for many years and several owner. The station has been consistently the markets top music station and one of the top billers in the country. His opinion concerning the PD's reaction change is worth hearing again:
"He is the DP of the one of the most consistently popular stations in the market but has no idea why it is working so well."
While writing this reply I have been listening to the 93.9 stream. Seems like this has only taken ten minutes to write but I seen an hour and half has passed! I suspect I am a victim of "missing time". Either I was abducted by aliens or have been asleep for a portion of the past 90 minutes.
Reminds me of the story of the Chief Engineer of a major market (top 2 market) #1 music station who wanted to change the announce mic out from an RE-20 to one of Heils mics. The latest PD absolutely forbid ANY change to the station sound. Even one that may improve the station's listenability. (I am a big fan of the RE-20 for voice so this is not a knock on the RE-20s or RE27s.)
The CE of this station has been around for many years and several owner. The station has been consistently the markets top music station and one of the top billers in the country. His opinion concerning the PD's reaction change is worth hearing again:
"He is the DP of the one of the most consistently popular stations in the market but has no idea why it is working so well."
While writing this reply I have been listening to the 93.9 stream. Seems like this has only taken ten minutes to write but I seen an hour and half has passed! I suspect I am a victim of "missing time". Either I was abducted by aliens or have been asleep for a portion of the past 90 minutes.
L
look4mission
Guest
IBJ article on new format
http://cms.ibj.com/ASPXPages/6iframes/FrontEndArticlesDetailPage.aspx?ArticleID=09356&NoFrame=1
http://cms.ibj.com/ASPXPages/6iframes/FrontEndArticlesDetailPage.aspx?ArticleID=09356&NoFrame=1
Just wondering... With all these bright minds and voices of experience, since, obviously, "soft-rock" is not the answer strategically or full-market-wise for 24-54 females ... just what would you do? Please consider that your format must make $$$$ as well and tell us why your format would work.
It did soooo well they gave up the format...for what? An experiment?Johnathan said:
Ya see, sometimes, people here point out that a station is doing ok by the numbers....numbers dont always translate into dollar$.
F
Faith127
Guest
Phus said:
...and lost me at Hootie and the Blowfish!
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