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WARM 98 playing holiday music on delilah

robmadden1 said:
I turned it on tonight and I hear holiday (christmas) music.

The main Delilah satellite channel is now Christmas, so those stations that didn't go to the backup channel that does the AC format are now getting Christmas, I think the Delilah affils got a choice which format they want to run over the holidays at least I know in past years they did. A lot of Delilah affls go Christmas anyways. I know Sunny 95 here in Columbus while not 24/7 Christmas yet has been running the Christmas version of Delilah.
 
Warm flipped to Christmas this morning. All day, every day, through Christmas.
 
Does "Smooth Jazz Saturday Night" remain or does it go all-Christmas too?
 
Playing Christmas music for 6 weeks before the holiday is just plain stupid. This kind of lunacy is why many of us have given up an anything except XM or Sirius. 94.1 did that for a couple of years and I refuse to listen to them after that. I think there are many others just like me. Who in the world make these silly decisions? And why?
 
Because it is very popular and generates very nice revenues.

We play what the audience wants, not what WE want. Do you think I love every song I play?? ;)

and yeah.....Warm98 goes Christmas every year, as does Delilah. Why Rob was shocked by it this year is something known only to him.
 
Well Jack, it's still stupid. I'm taking my 98.5 button off my car radios,,,(wait, I don't have a button for WRRM now, since I listen to XM and don't do local radio anymore). Darn... I'll just suggest to any ladies I know that still listen to 98.5, (and it's the women that do listen, not the guys), that unless they want total Christmas music darn near all the time, they better listen to .,,,... well just get XM and have some REAL choices.
 
FRR said:
Well Jack, it's still stupid. I'm taking my 98.5 button off my car radios,,,(wait, I don't have a button for WRRM now, since I listen to XM and don't do local radio anymore).

You've made that abundantly clear. You're starting to sound like MidwestX. Do you have holdings in iBiquity that are doing poorly or something?
 
Nothing taken personal, FRR, this is only an Internet bulletin board after all. :) iBiquity is the company that is responsible for HD Radio as we know it in most markets. I meant that you have made your point already, beating into the ground is something MidwestXFiles is really good at. After a while, it just sounds like kvetching instead of making a valid point.

I wholly understand your frustration, but the real problem that you touch on is Corporate Radio. It's all about focus groups, voicetracking, and of course... the almighty dollar. The large corporate parents care only about their bottom line; not quality or individual listeners. Until that changes, don't look for any major shift in how the publicly accessible airwaves are handled. There's a bitter yet fairly accurate explanation of why HD-AM is particularly bad at http://stopiboc.com/whynoneed.html. Personally, I think it's a little over the top but if you can read between the lines of vitriol, there's some interesting information there.
 
Wylly, I know you are right. It is all about the bucks... Heck, maybe it always was, I don't know. I just know I hate to see, or should I say "hear", what has happened to radio in the past 15 years. I guess it is just an outgrowth of the entire music industry. There used to be dozens of record labels, now three or 4 companies control the entire business. Guess that's why kids are downloading music that don't even have labels. Seems like radio formats are just all "vanilla". Everything sounds the same. Every city has a lite, a warm, a blend an oldies, etc etc etc.I know; people must like it, cause I guess they keep listening. Maybe as I age I just accept change slower, I don't know. I may be wrong, but I think that in the sixties and seventies and eighties, the folks that played the music actually LIKED the music. I don't think these corporate guys even care WHAT they are selling, as long as they are selling it. I just think that's a shame. Thanks for your response though.
 
FRR said:
I don't think these corporate guys even care WHAT they are selling, as long as they are selling it.

Natch. The smaller operators can't compete with the big budgets. It doesn't have to be great, just good enough. And when your competition is playing by the same rules, there's no reason to change. Sadly, it happens in every industry (witness tech support being outsourced to foreign countries). As I said before, it don't make it right, it just is what it is. Be thankful that you have alternatives; using them is the strongest way to make your point.
 
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