• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

WARM - NOT THE SENSATIONAL SEVEN DAYS!

Any interest in a thread dealing with WARM from, say, 1968 to 1985? Seems to me that WARM is usually discussed/adored/remembered up until perhaps the mid-60s or so, and then it's treated like it went away. The fact is, WARM dominated the market into the 80s, when KRZ finally did the dethroning. Even after that, The Mighty 590 continued to hold on to a huge market share. Put another way, WARM didn't go dark after after The Sensational Seven. With all respect to those gentlemen, WARM had one heck of a history after that. So, any takers?
 
I loved the jingles from WARM in those days. The music you remember on the station that never forgot...five nine oh..WARM or It's a great warmland weekend on WARM. Tim Carlson, Steve St. John, Vince Sweeney just to name a few. Later on in the mid 80's I remember when they had Charlie Van Dyke doing the top of the hour ID's on WARM where news comes first. I wish I could get a hold of those jingles.. from the late 70's and 80's...WARM did still have a respectable share of the market up until the sale to TeleMedia ala Citadel. That's when the walls came tumbling down.
 
The biggest hurdle WARM couldn't over come was it's declining technical facility. Not that it didn't have great engineers. Quite the opposite, as they minimized it's flawed signal impact. That whole thing with the fire at the tower, the moving of tower # 1 to next to tower # 5. While they kept rearranging deck chairs on the titanic and shooting good men and women that couldn't deliver upon the expectations, the real issue was no one could get it. WARM lost the battle when car radios picked up a loud hum rather than whichever variation of programming the talented folks at the home office concocted.Anyone remember their attempt at " Modern MOR"??? If it stayed on a Class A FM signal (like when it was on 95.7)and stayed news/talk it had a fighting chance.
 
> I loved the jingles from WARM in those days. The music you
> remember on the station that never forgot...five nine
> oh..WARM or It's a great warmland weekend on WARM. Tim
> Carlson, Steve St. John, Vince Sweeney just to name a few.
> Later on in the mid 80's I remember when they had Charlie
> Van Dyke doing the top of the hour ID's on WARM where news
> comes first. I wish I could get a hold of those jingles..
> from the late 70's and 80's...WARM did still have a
> respectable share of the market up until the sale to
> TeleMedia ala Citadel. That's when the walls came tumbling
> down.
>
That package was produced by JAM Productions in Dallas. Great on air line up, Harry West, Jim Gannon, Steve St. John, Vince Sweeney, Chris O'Brien and Tim Carlson in the early to mid 80s. Charlie Van Dyke never did the ID. It was a sound alike, can't recall the name. The great 60s jingles included the PAMS Jet Set, and PAMS Series 15, 16, 20, originally done for WABC NYC. They used them until the late 60s when Susquehanna had a deal going with the Anita Kerr Signers to produce packages used by all the Susquehanna stations.

A PD by the name of Bill Kimble was most responsible for flushing the WARM that was great down the toilet. After KRZ staring getting big numbers and then hitting #1... Susquehanna thought the only way to survive was to go more talk and information, but Kimble was the wrong man for the job. Several staff members left do to that and Kimble was soon heading down Route 81 looking for work.
 
> The biggest hurdle WARM couldn't over come was it's
> declining technical facility. Not that it didn't have great
> engineers. Quite the opposite, as they minimized it's flawed
> signal impact. That whole thing with the fire at the tower,
> the moving of tower # 1 to next to tower # 5. While they
> kept rearranging deck chairs on the titanic and shooting
> good men and women that couldn't deliver upon the
> expectations, the real issue was no one could get it. WARM
> lost the battle when car radios picked up a loud hum rather
> than whichever variation of programming the talented folks
> at the home office concocted.Anyone remember their attempt
> at " Modern MOR"??? If it stayed on a Class A FM signal
> (like when it was on 95.7)and stayed news/talk it had a
> fighting chance.
>
Yes, the tech problems were troublesome.

WARM had a lot of the right elements going for it... strong news, Accu-Weather, presonalities, community service, and history. All that was squandered. You knew when you were going to get the news. You knew when the forecast was coming up. Now, it's just a mess. I hope Citadel sells the station to someone will give it the TLC it deserves, but it will never even be close to what it once was. Generations have grown up WITHOUT 590, and they'll never be attracted to it. It's too bad. WILK isn't very good. That audience can be grabbed quite easily.
 
WARM, at least until the early '80s, had a good clean flow to its format that was reliable, dependable, and perhaps predictable, but it was still entertaining. News top of the hour from the market's best news department, music and personality, weather, giveaways, news on the half hour, then rinse and repeat up to the top of the hour. 24/7, that was pretty much WARM, and it worked, it worked, it worked. Then corporate started meddling and broke the place, I mean they took something that worked like a million bucks, and trashed it.

Anyway, I'm thinking names here, jocks and news, in no particular order; Kevin Jordan, George Gilbert, Ron Allen, Bobby Day, Ray Magwyre, Ric Herrold, Steven Allen Scott, Scott Arthur, Chris Chandler, Jim Gannon, Don Delvecchio, Michael Quinn, RJ Harkins, Pete Gabriel, Bob Crawford, Christopher Skye, Bob Woody(yes, I did see that thread!). There have got to be dozens of others. And here's one for you - who out there can actually name the oft-mentioned Sensational Seven?
 
> WARM, at least until the early '80s, had a good clean flow
> to its format that was reliable, dependable, and perhaps
> predictable, but it was still entertaining. News top of the
> hour from the market's best news department, music and
> personality, weather, giveaways, news on the half hour, then
> rinse and repeat up to the top of the hour. 24/7, that was
> pretty much WARM, and it worked, it worked, it worked. Then
> corporate started meddling and broke the place, I mean they
> took something that worked like a million bucks, and trashed
> it.
>
> Anyway, I'm thinking names here, jocks and news, in no
> particular order; Kevin Jordan, George Gilbert, Ron Allen,
> Bobby Day, Ray Magwyre, Ric Herrold, Steven Allen Scott,
> Scott Arthur, Chris Chandler, Jim Gannon, Don Delvecchio,
> Michael Quinn, RJ Harkins, Pete Gabriel, Bob Crawford,
> Christopher Skye, Bob Woody(yes, I did see that thread!).
> There have got to be dozens of others. And here's one for
> you - who out there can actually name the oft-mentioned
> Sensational Seven?
>

This is going on memory, but here goes.

Len Wolosen overnights, Don Stevens mornings, Ron Allen late midday, King Arthur Knight afternoons, Bill Stewart evenings. Don't know how correct this is?
 
> Any interest in a thread dealing with WARM from, say, 1968
> to 1985? Seems to me that WARM is usually
> discussed/adored/remembered up until perhaps the mid-60s or
> so, and then it's treated like it went away. The fact is,
> WARM dominated the market into the 80s, when KRZ finally did
> the dethroning. Even after that, The Mighty 590 continued
> to hold on to a huge market share. Put another way, WARM
> didn't go dark after after The Sensational Seven. With all
> respect to those gentlemen, WARM had one heck of a history
> after that. So, any takers?
>
The Sensational Seven era ended in mid 1966 when Don Stevens
left WARM. After that the station ran with 6 jocks. Harry
West until 10AM, George Gilbert 10 to 1, Ron Allen 1 to 4PM,
Tommy Woods 4 to 8Pm, Joey Shaver, 8 to midnight, then Bill Stewart
doing the overnights. When he left, Steve Sanders took over and after
that date there were no more sensational seven jocks. The station ran
imaging which proclaimed them as “The Station of the Year” and
The Station of the Stars”. In the late 60s, Len Woloson, Pete Gabriel and
Jerry Heller joined the staff and enhanced its quality. Gabriel from Ohio,
Heller from St. Louis. Harry had gone on to KQV and then wound up at
WSBA in York.
By the early 1970s WARM was tinkering. Joey Shaver was moved
into sales, T.J. Lambert the III came on board along with a guy named Tony
Murphy. Ron Allen left the jock scene and began to concentrate on sports and
station promotions. Bob Woody arrived in 1972 and was a mainstay
at the station for a long period of time. When Woloson left the station, George Gilbert did mornings until a replacement was found. That was Kim Martin who came from WEJL. During this time, WARM was still the dominant station in the
market. Jim Drucker did overnights at the time. Bill Kelly came to
work in the WARM news department and Robert Oliver, a former newsman with
the station worked an air shift. Moving from news to programming sometimes earned jocks the scorn of news director Jerry Heller. Heller’s news department was the best in the area and he could not understand how anyone would want to leave it. Kitch Loftus, Mike Stephens, Kevin Jordan, Ray Maguire and a few others manned that news desk in the early 70s.
Before Harry came back, WARM was running a history of rock and roll deal. Bill Kelly was moved from pm drive 3 to 7pm to do 9am to noon. Terry McNulty who had done 9am to noon in the 70s was moved back to news. Harry came back on July 13th, 1973.
When Disco came on the scene, WARM was still strong but storm clouds
were brewing. WARM had begin to do weekend sports shows featuring Ron Allen and George Gilbert and began to dabble in local sports programming. They ran some sort of contest where Pete Erickson was named greatest sports fan of the area and he cohosted those shows. The emergence of WGBI FM affected the ratings a bit as well as the crucial 25 to 54 advertising market. New jocks like R.J. Harkins, Michael Quinn and Steve St. John joined an already on staff of Tim Kidwell Karlson “The Crazy Redhead”, Chris “Starr” O’brien and Ric Herold. .
In 1978 Warm celebrated twenty years on the air as the Mighty 590 but more changes started to come. WILK’s success with the overnight Larry King show prompted WARM to bid for the Mutual network which carried King’s show. By the late 70s, WARM ran King overnight but floundered with nighttime programming. Norm Hill, Steve St. John and others filled that slot.
Bill Kimble’s arrival did nothing to shore up the station. If anything it drove some valued employees away. Kimble wanted to do “in tandem” broadcasts. The pairing of Harry West and Jim Gannon turned into a disaster. By the time he left, nerves and relationships were frayed. But the station started its hybrid format of entertainment from 6am to 7pm and talk and sports from 7pm to 6am. Bruce Williams was heard when there was no baseball, Dr. Joy Brown afterwards and then Larry King, later Jim Bohannon.
In 1986, John David Wells arrived on the scene. While Kimble tried to uproot everything, JDW did the opposite. He proposed to build on the rich heritage of WARM. On the air he was both professional and deferential. Melaine Apple did mid days at this point on the station and Elizabeth Fields did an afternoon noontime talk show. Guys who populated the airwaves were Vince Sweeney, Steve St. John, Norm Hill, Paul Cialberto as well as Kelly Reid doing the sports.
When John David Wells left, McNulty took over the morning show and Jim McNulty the former Mayor of Scranton did his Mayor of WARMland show. Ron Allen followed with sports and then at 7 pm the hybrid kicked in. WARM always had a news hour at 5pm. Even with the changes, WARM’s morning drive was still going for about $60.00 in the early 90s. At one point, Jim Loftus the GM of Susquehanna had a nostalgia attack and gave Allen a lifetime contract. He also put on George Gilbert and Ron Allen doing music shows that they used to do years before. But the Magic was on 93.9, not on WARM anymore.
The advertisers stayed loyal to WARM up until the end. Elliot Katuna was
a mainstay as was Tom Hesser, Abraham Chevrolet and Sugarmans. I attribute this to the affinity the advertisers had for the programming and the sales people.
Telemedia took over in 1996 and then Citadel. In the interim, guys like Joe Middleton, Paul Ciliberto, the late Guy Randall, Jim Emmel and Frank LaBarr tried to keep it from exploding into a ball of flames. But by the time Citadel got their hooks into it, it was gone. Rob Nyehard desperately tried to reinvent the place and his positions several times but to no avail. Kevin Lynn was bounced from morning to afternoons with no game plan in mind. When Citadel started dickering on the price of the Phillies, losing the Eagles to Gerald Getz and fired news professionals like Paula Degnman and Bobby Day, you knew it was over. In 2002 they went oldies, pulled the plug on that and then went right wing. Now, they are back to Oldies, sound like crap and Sam Lagouri is the only guy standing there.
This is my short history of WARM as a listener, advertiser, participant in promotions, fan, and sales representative. Some of the dates might be overlapped but this is pretty close in its accuracy.

Yonkstur
 
Yonkstur, fine, fine job there. You've pretty much grabbed and grasped the history but I would, respectfully, tinker with the chronology as you have it. As one who was there, got the coffee mug, the cookbook, and a t-shirt, let me add my nickel's worth soon. I do thank you for really rattling my mind and shaking loose some huge memories, not all of them good, not all WARM and WONDERFUL. I'll be back, thank you!
 
Yonk, In 1986 it was John Hancock that became PD. During those years WARM was great full service radio. AC music and news at top and bottom of the hour. News from 5-6 Ron Allen sportsline and then Norm Hill and the hall of fame. That was also the time that theyt were broadcasting the shows live with the MRS. When Hancock left, he was replaced by Nick Seneca. John David Wells came on board in the early 1990's as I recall. (JDW may be able to verify that. He's been on this board in the past.) He did mornings with Terry and Kelly.
 
> This is my short history of WARM as a listener,
> advertiser, participant in promotions, fan, and sales
> representative. Some of the dates might be overlapped but
> this is pretty close in its accuracy.
>
> Yonkstur
>
Holy cow Yonk! Thanks for the history. It must have taken you a long time to type this up and I am sure everyone is grateful for your time in this.
Susquehanna had a knack for screwing people in the end. Take Andy Palumbo, they owned him plenty of money that I don't think he ever received. Tom Carlson aksed for a transfer our of WARM and they said "Sure, no problem," his transfer was to the unemployment line. They were great at waiting to the last minute to renew contracts for the few that had them like Harry West. They make him sweat it out each time. Hary took many drives to York to try and see what was up. Ron Allen also had is share of worries about his position, but thrown from on air jock to sports to programming and so on. No wonder he suffered a heart attract in the late 70s. One jock even won a contest of who ever had the highest ratings would win a trip to Disney World and never got it.
 
> > This is my short history of WARM as a listener,
> > advertiser, participant in promotions, fan, and sales
> > representative. Some of the dates might be overlapped but
> > this is pretty close in its accuracy.
> >
> > Yonkstur
> >
> Holy cow Yonk! Thanks for the history. It must have taken
> you a long time to type this up and I am sure everyone is
> grateful for your time in this.
> Susquehanna had a knack for screwing people in the end. Take
> Andy Palumbo, they owned him plenty of money that I don't
> think he ever received. Tom Carlson aksed for a transfer our
> of WARM and they said "Sure, no problem," his transfer was
> to the unemployment line. They were great at waiting to the
> last minute to renew contracts for the few that had them
> like Harry West. They make him sweat it out each time. Hary
> took many drives to York to try and see what was up. Ron
> Allen also had is share of worries about his position, but
> thrown from on air jock to sports to programming and so on.
> No wonder he suffered a heart attract in the late 70s. One
> jock even won a contest of who ever had the highest ratings
> would win a trip to Disney World and never got it.
>
I appreciate the comments but this was not my best effort.
I was multi tasking at work, doing the WARM history and a
spread sheet for one of my bosses in San Antonio. So I get
finished with the WARM piece, like a moron do not save it, then
get a frantic call to send the spread sheet via e mail. Check it
over and send it and at the same time, delete the original WARM
post!!!!!!!!!!!! God I hate jobs where they actually want you
to work!!!!!!!!
Anyway, your behind the scenes points are things the fans, the
public and the advertisers did not see. I think the reason why
they did that (drive a hard contract bargain) was to keep the
salaries down. And winning employee contests...that's something
that is abused in every industry. Especially the ones where they
want darn spreadsheets when you're in the middle of doing a
history of one of the great radio stations of America!!!!
Yonkstur
 
> Yonk, In 1986 it was John Hancock that became PD. During
> those years WARM was great full service radio. AC music and
> news at top and bottom of the hour. News from 5-6 Ron Allen
> sportsline and then Norm Hill and the hall of fame. That was
> also the time that theyt were broadcasting the shows live
> with the MRS. When Hancock left, he was replaced by Nick
> Seneca. John David Wells came on board in the early 1990's
> as I recall. (JDW may be able to verify that. He's been on
> this board in the past.) He did mornings with Terry and
> Kelly.
>
As the streetwalker said to the police in the van on the
way to court, "I'm missing one of my Johns!!!!" I knew
there was a gap somewhere but I couldn't place it. Thanks
for filling in that piece. I knew Wells was interviewed by
Harry on WILK as a guy wanting to get into radio but I still
placed Harry at WARM in 1985-86 when he had his heart attack.
I remember there was like a palace guard set up by some
employees of the station who wouldn't let you know where he
was hospitalized, had to send notes and cards to a different
address. I mean there were reasons why but it was strange.
Again, John Hancock, Seneca and JDW. Thanks!!!!!

Yonkstur
 
> > > Len Wolosen overnights, Don Stevens mornings, Ron Allen late
> midday, King Arthur Knight afternoons, Bill Stewart
> evenings. Don't know how correct this is?

Here's what I got, again, it's close but may not be
totally accurate.

Original Sensational Seven

6AM to 9AM George Gilbert
9AM to 12n Don Stevens
12N to 3PM Harry West
3P to 4PM Ron Allen (top 40 countdown I think)
4p to 7PM Vince Kierney
7p to 10p Ron Allen
10p to mid Joe Cunningham
mid to 6A Len Woloson (the all night satelite)

Final Sensational Seven (1966)

6AM to 9AM Harry West
9AM to noon Don Stevens
12N to 3P George Gilbert
3P to 6P Ron Allen
6p to 9P Tommy Woods
9p to 1AM Joey Shaver
1a to 6A Bill Stewart

A note on the last Sensational Seven, Shaver was actually
hired after Stewart and Stewart did the night time show
until midnight. But for reasons known only to Stewart,
Shaver and double GG, the shifts were flipped. Shortly
thereafter, Stewart went to WSCR to do mornings and WARM's
Sensational Seven became a memory.

Yonkstur

>
 
A couple thoughts for now, I hate it when work does get in the way of doing this!

Kimble brought Mutual into the building, because he was obsessed with getting Larry King. To get King, he pretty much handed WARM to Mutual, clearly a stupid move. Kimble wanted King because of his huge overnight following, and the marvelous lead-in value to WARM's morning show. Consider these two points -1)I'm near certain that Arbitron did not measure overnights, so ratings didn't exist, therefore they COULD NOT matter; 2) WARM's morning show, meaning Harry West, was pulling huge numbers still, probably like a 40 share. Let me ask you here, are you starting to see the pattern?

Contracts at WARM? I can say with certainty that the only on-air player with a contract all along was Harry. Ron Allen's "lifetime" contract came very late in his career with WARM. The money, considering market-size and revenue generated, was lousy. By the mid 80s, many who'd been there 20 or more years were making under well under 20K. Some who were there less than 10 years were doing low to mid 20s. Why the disparity? Well, the key was what you could squeeze out of them to start. If you came in low, you were never going anywhere. Benefits, though, were very good. Full BC/BS, a generously company funded pension plan, a ton of money available for continuing education, etc. I got more, but it'll have to wait. Lots of great "inside" stories about the place...
 
> The money, considering market-size and revenue
> generated, was lousy. By the mid 80s, many who'd been there
> 20 or more years were making under well under 20K. Some who
> were there less than 10 years were doing low to mid 20s.
>

When Terry McNulty filed his lawsuit against Citadel (which
I testified at)in '00, my wife and I were shocked to hear what he
was making. The guy was there since 1960 and he was barely
above 30. Citadel, later appealed the judgement. Do not know
what ever came of that appeal but the fact that they were
petty enough to do so means that there is a special place in
he** for those guys.

Yonkstur
 
> >


The money, considering market-size and revenue
> > generated, was lousy. By the mid 80s, many who'd been
> there
> > 20 or more years were making under well under 20K. Some
> who
> > were there less than 10 years were doing low to mid 20s.
> >
>
> When Terry McNulty filed his lawsuit against Citadel
> (which
> I testified at)in '00, my wife and I were shocked to hear
> what he
> was making. The guy was there since 1960 and he was barely
>
> above 30. Citadel, later appealed the judgement. Do not
> know
> what ever came of that appeal but the fact that they were
>
> petty enough to do so means that there is a special place
> in
> he** for those guys.
>
> Yonkstur
>
m
 
> When Terry McNulty filed his lawsuit against Citadel
> (which
> I testified at)in '00, my wife and I were shocked to hear
> what he
> was making. The guy was there since 1960 and he was barely
>
> above 30. Citadel, later appealed the judgement. Do not
> know
> what ever came of that appeal but the fact that they were
>
> petty enough to do so means that there is a special place
> in
> he** for those guys.
>
> Yonkstur


Everyone figured it was a great place to work. It was not. From what I could piece together, it really never was, not even in those "good old days," which most of the time are days that never really existed. Management attitude, while not hostile, was pretty much - ..."you should be happy, this is WARM, you work at WARM!" And they felt they owned you; always six-day weeks, promotions constantly during your off hours, weekend promotions on your only day off, which meant working 13 days straight, and worse.


>
 
I'm near certain that Arbitron did not
> measure overnights, so ratings didn't exist, therefore they
> COULD NOT matter; >

Ratings started at 5 am each morning and WARM was live again during that hour. The all night guy got to do a 60 minute show after being up all night running King.
 
> Ratings started at 5 am each morning and WARM was live again
> during that hour. The all night guy got to do a 60 minute
> show after being up all night running King.


Which reminds me; we actually had several board ops at WARM who had air-names. Okay, get it? They were board ops, never spoke a word on the air except maybe an occasional legal ID, but they had air names. Any wonder this business has a reputation for being full of "eclectic" people?
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom