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WARM - True Oldies?

Yonk, do you still have room in your kitchen for the Warm studios-

Yep and now that my wife got one of those mini fridges for my Tabs/Cokes and Aquafinas and strategically placed it camaflouged in the freaking living room for easy access during football season and the World Series (now that's a woman!!!!) there's even more room.

Yonkstur
 
yonkstur said:
Give me the opportunity to run WARM with zero money and zero promotions and truth be told, I'd kick ass. I never brag about anything, wasn't brought up this way but I would galvanize the passion people feel for WARM and blow the local market away.

Like you blew it away when you didn't make your sales quotas?
 
Hmmm.....I've worked in radio for a number of years but not in the management end. But- if the suits would give you a live morning drive show and the rest of the day on the bird, that would be a start....get the word out...get involved with some of the local car shows and cruises...live remotes are easy now with cell phones. Boss jock format is an excellent idea. Bring back some of the old jingles- heck, at the AM where I work I recorded some the old station jingles off the 'net, put 'em on cd and use them on the air. It would be a start. and oh yeah....you might even get some advertisers.....Obviously advertising, billboards, etc are expensive, but blowing your own horn on the air is effective, and the word would get out in the world of oldies. Would be a great niche, IMHO. The station where I work is a niche oldies station , 50's -60's, and deep...11,000 titles...we have a loyal following on a zero $$$ advertising budget.... ;D


Still longing for the good ol' days
warm590 ;D
 
K2 maybe you can hire that watcher character. If you read his site he or she has radio figured out. Could probably run a station better than anyone on this board..... :eek:
 
warm590 said:
Hmmm.....I've worked in radio for a number of years but not in the management end. But- if the suits would give you a live morning drive show and the rest of the day on the bird, that would be a start....get the word out...get involved with some of the local car shows and cruises...live remotes are easy now with cell phones. Boss jock format is an excellent idea. Bring back some of the old jingles- heck, at the AM where I work I recorded some the old station jingles off the 'net, put 'em on cd and use them on the air. It would be a start. and oh yeah....you might even get some advertisers.....Obviously advertising, billboards, etc are expensive, but blowing your own horn on the air is effective, and the word would get out in the world of oldies. Would be a great niche, IMHO. The station where I work is a niche oldies station , 50's -60's, and deep...11,000 titles...we have a loyal following on a zero $$$ advertising budget.... ;D


Still longing for the good ol' days
warm590 ;D

Be patient...we are working to make things better. BTW, WARM did do its first live remote in a long time at the Lion Brewery Oktoberfest. It wasn't much...but it did get exposure.
 
Just got a new vehicle, it's sat equipped with 6 months of free Sirius. After 3 days of it, I am hooked completely. Commercial earthbound radio is in real trouble. Not only do I think AM is dead and gone, I now think FM is in jeopardy of going the same route. It might take awhile, but it sure looks inevitable to me.
 
K2PG...

How can you do a live remote where there's no live personalities at your station? Who showed up, a satellite dish, balloons and a speaker?... "Hey, this is Scott Shannon broadcasting live from the Lion Brewery.. only I'm not really here!"... I'm serious, what are you presenting at these live broadcasts?
 
deff junction said:
If He has his way,things will change. He is an believer in live and local radio.
He has a lot of ideas and hopes for some technical improvements.
He knows WARM from its hey day.
If he has his way??????? What sort of happiness-generating substance are you on??? Are you really that disconnected from what happens at 600 Baltimore Drive? He'll no more have his way than G.W. Bush will endorse Hillary. The only person who could have possibly had his way with WARM was Ronny Schott. And he couldn't and he left. As long as WARM is in Citadel's hands it's toast. Citadel does not put money or effort into their AMs. It's company policy. The only time that differs is if and when, said AM already has numbers and pulls in significant cash. WARM is dead on both counts. Phil Galasso will NOT have his way with WARM. But thanks anyway for a real hearty laugh.
 
I am not taking any happiness inducing drugs and I have NO connection with Citadel. Phil is trying and has a lot of good ideas. I am, well aware that cheapness and corporate radio go hand in hand,It could be that Citadel is just stringing him along, if so ,shame on them,
 
Mack bad analogy, the way George H.W. Bush and Bill Clinton are buddies, W. may have a more vested interest in endorsing Hillary. His endorsment of a republican wouldn't help anyway ;D
 
Like you blew it away when you didn't make your sales quotas?

It's impossible to make your sales quotas when they re-assign your accounts, (Blue Chippers like Geisinger, Wyoming Valley Health Care, PNC and Toyota) give them to rookies (who leave 2 months later anyway) and then tell you that you need to get $9,000 from the Park Market in Nanticoke. By the way, are any of those advertisers on Snap, Krackle and Pop Radio? There's a reason why a company blows through 68 sales people in fourteen months..and it ain't the people in the trenches, it's the managers.

I want WARM to succeed, the first step is putting it on the FM and still simulcasting on WARM. (Sorry Ben Smith). And paying just a little attention to it.

Yonkstur
 
There was an AE at my station that was harrassed for making TOO MUCH money.
He had a number good acounts taken away and given to rookies. He finally left to go to work for the competition where he is doing very well. My station and its corporate hq keep crying poverty and are desperatley trying to sell.How does an AE make too much money working on commission? The sales staff at that station keep changing,the ever present revolving door.The pressure to produce never stops but they let a good guy go. The management also told one of their morning teams that their rations were too good. What the hell is going on here. Management clearly has their heads up their you-know-. BTW One of their stations which was always the market leader, just had it worst rating ever. So Yonkstur I can sympathize with you. Bad management sucks,they are so stupid they shoot themselves in the foot.
 
It's impossible to make your sales quotas when they re-assign your accounts,

More than a few GSMs and LSMs simply will not tolerate one of their subordinates making more money than they are. Two of the broadcast outlets I worked for over the course of 23 years in this market routinely fired or mistreated big money earners because a manager's ego just couldn't take it.

While it must be tough to accept that some guy who you supervise is beating your ass money-wise, it's preposterous to fire them. Why regional or national management allows it is a mystery. I've mentioned it here before, but WARM wasn't the great place to work most thought it was. Hardly.

Whether you were sales or talent, nope, not a great place, even back in those "good old days," the days that never really were. One pig GSM's favorite move was to make a sales rep's star account a house account without any apology or explanation. Saw it happen more than a few times. Of course, sales reps could be just as big as pigs, and we all know that ;). One of my favorites was a female who'd often try and raid another rep's account when they took vacation. Seems I recall a major brawl over a big Dodge dealership that she came within an inch of stealing from the guy who'd had it for years
 
In the case that I mentioned,theGM was living large. Drove a Lexus and a BMW. And lived in a very upscale community.He also dated a former recptionist who was young enough to be his daughter. Chasing away an AE for making too much is bad business. He should get the boot
 
There was an AE at my station that was harrassed for making TOO MUCH money.

Case in point, a very successful sales rep who had just smashed his goals in May, June and July was called into the Citadel GM's office. This gentlemen, who also enjoyed a career as a band agent and a member of WARM's Sensational 7 at their peak was also having a projected great August. The day they called him in was the anniversary date of his start with WARM. 34 years. He thought he was being called in for them to commemorate his anniversary, maybe given him a gift certificate or plaque. Instead, they fired him. They told him he was being too negative and a drain on the new sales reps because he was telling them they weren't going to be breaking 60,000 grand after 3 months. He left, landed on his feet and has been successful in every endeavor that followed ever since.
It wasn't until Sept. of 2006 that I heard the real reason. I was a guest on WLYN TV to speak of my books and my blog. After the show, I ran into a WLYN staffer who was the "witness" at the execution having worked at Citadel at the time. He said the real reason they fired him was because he had too many "golden" accounts, (which I might add he cultivated going back to 1970) and that because he was making his goals too easily lately, he must not be working. So they took his accounts and gave them to a bunch of new reps. It took a year to get those people back on the air because everybody knew he got screwed and the new reps knew nothing about radio or business.
So instead of increasing business, they lose it. Citadel was great for telling you about their "Legends". My boss at WARM was one of those from Salt Lake City and within 8 months, the "Legend" was demoted/promoted, given the title of "New Business Development Director, lost his office to one of the spies who would actually tail us on our sales calls, (a most lovely ****), handed a Yellow Book directory and replaced by a newspaper editor! They have kicked to the curb talented, local "legends" and not bothered to celebrate them. Everyone from sales to on air talent to production (where they had a genius who had the spot in his head before an AE opened his mouth and had 30 years of experience under his belt and worked at two stations) were kicked out of the way.
And the sad part is, that these "out of town jaspers" as Jim Loftus fondly called them ruined lives, careers, stations and institutions and then went on their merry way out of town after a brief stint of wreckage. There is a special place in hell reserved for all of them.

Yonkstur
 
Do you ever get the feeling that some people get into management positions because they were picked on when they were younger? That maybe they got beat up or made fun of in high school? Now they are going to make someone pay?
I had a PD like that.This guy kept harrassing the staff,fired a woman because she was too old for radio at the age of 35. That was one reason management got rid of him. This guy had a way of making you feel worthless about yourself in 2 minutes. He thinks he is such a wonderful teacher. I know some people that went to school with him and told me that he got no end of harrassment wedgies on the school bus etc
 
I know what I would have done. Sorry to assume you didn't have the brass to take him to task. No one dumps on me or my people. Better grow a pair deff boy!
 
Do you ever get the feeling that some people get into management positions because they were picked on when they were younger? That maybe they got beat up or made fun of in high school? Now they are going to make someone pay?

I don't find that was the case in my career, both in and out of broadcasting. What I found were people who totally devoid of conscience when it came to how their decisions would effect not only the person in their sights but the ripple effect that would have on the entire operation. Not to sound elitist or like an old fart but younger managers are the worst because they have no historical frame of reference for what they are doing. You see a lot of this with online companies, they believe history began on the day they were born. Because of this tunnel vision, management is limited in its ability to see the big picture. They only focus on their department, and don't care to interact with other areas for the common good.
In my career at Citadel, I had a GSM who later became the GM, who then later began the GSM again (that was in about 8 months) who loved broadcasting, had a historical reference of the job and was extremely intelligent. But the trust needed was in the wrong people. Instead of cultivating and picking the brains of the vets, alliances were formed with secretaries and clerks. Nothing wrong with those jobs but if your a GM, those are not your confidants, your braintrust. This person never trusted the right people, the people who despite differences in personalities would go through a wall for the GSM and the company. The great tragedy was this misplaced trust and loyalty cost the person not only the job, but the career.
Management is how you handle people. It's how you are percieved. Are you fair? Or do you have favorites? Are you big enough to work with someone you personally can't stand or because you have the power, you decide to squash them like a bug? A good manager transcends the childhood slights, the revenge factor, all of that stuff. A bad manager doesn't.
Broadcasting, especially now because of its money factor doesn't allow for even tempered management, all they want are bigger numbers than the day before. And in a business like this, that's impossible because it runs in cycles. I had another GSM who predicted Magic 93 would decline in numbers in mid decade because of the age of the listeners. The last book they were #4 and trending down. After years of dominance, who do you blame? Was the management to blame? The staff? What made them worse today than they were in say the 2002 book? Just like sales reps, you make a goal one quarter, then not the next. All of a sudden do you suck? I don't think so. I don't think there is anyone in their job as an on air person, an IT person, a waitress, a factory worker, anyone, who wakes up every morning, looks in the mirror and says, "Okay, how am I gonna stink out the joint today and try to get myself fired?" They don't. Good managers realize that but as you can tell, it's all a delicate balance.

Yonkstur
 
Yonkstur
Very intelligent insights. I'd like to work for you some day.
And for Color Radio,I took this guy to task a number of times. He wouldn't
listen. He is a deluded ego maniac. Our sales manager finally unloaded on him telling him what a worthless piece of---- he was and he left the building in tears.This when upper level management finally realized their mistake in hiring him and cut him loose.Up until then,he was golden.
 
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