They're hoping to spur music sales according to today's New York Times
http://www.nytimes.com/2007/06/05/b...ess&adxnnlx=1181043247-R4ncCb+cFrqBChpirWxcUA
LALA.COM Reinvents Digital Music on the Web
Innovative New Service Brings Fresh Music to Millions of iTunes(R) Application Users
By: PR Newswire
Jun. 5, 2007 01:16 PM
PALO ALTO, Calif., June 5th /PRNewswire/ -- LALA.COM today announced a new web-based service that enables users to store their iTunes music library online for free at LALA.COM. With LALA.COM, users can play music from anywhere, share it with anyone, and purchase music for their iPod(R) digital devices for the first time from a user-friendly, Web-based interface.
"Before today music was ripped and trapped on PCs and Macs with desktop applications like iTunes. The iPod is the greatest portable music device ever invented, and as avid iPod fans we wanted to create a service that blends the convenience of the Web with the portability and functionality of a truly universal platform," said Bill Nguyen, a founder of LALA.COM. "Lala unleashes the Web's power for playing music and safely sharing songs without the threat of PC viruses, spyware and other risks that are present on illegal P2P sites."
The 3rd Revolution in Digital Music
The original Napster(R) ignited the digital revolution. The iPod enabled digital music to fit in our pockets. With LALA.COM, the Web emerges as the pioneering 3rd revolution, liberating music the way it freed email by liberating it from desktop software and enabling billions to access their messages from any computer. Now online music can be safe from viruses and more conveniently enjoyed from anywhere, whether at home or work.
A beta version of LALA.COM is available immediately for hosting, playing or discovering music. LALA has reached an agreement in principal with Warner Music Group (WMG) to make WMG's content available on the site.
"Deploying more effective and creative strategies to drive music sales is of the utmost importance for the music industry today," said IDC analyst Susan Kevorkian. "Next-generation online music services like LALA.COM add a fresh twist to the online music shopping experience by combining the reach and flexibility of the Internet with compelling music discovery options and addressing the massive installed base of Apple's iPod."
In addition, LALA.COM will allow music fans to: -- Host an iTunes or any other digital library and have them universally accessible from any PC or Mac with an Internet connection. -- Fill an iPod from the Web - a technological first in turning the iPod into a connected, online device with loading from any Internet-connected computer. -- Share a library with friends or stream others' playlists. -- Try before they buy and listen to full albums without limitations and purchase music in either CD or digital form for iPods. -- Future-proof their digital music purchases with the assurance that they can get the physical CD for a small convenience fee starting at $2.99.
LALA.COM includes support for Windows XP and Vista, Mac OS X v10 and later, iTunes 7; and the service is best enjoyed with Microsoft Internet Explorer 6.0 and later and Firefox 2.0 and later.
About LALA.COM
For a place to grow your music go to http://www.lala.com/. We are an esoteric collection of scientists, entrepreneurs, economists, and cheerleaders devoted to music. We are paving a technological highway from the CD to the future where artists can create inspiring new music and be fairly compensated for their art online. We are physically located in beautiful Palo Alto, California.
iTunes and iPod are registered trademarks of Apple Inc.; Napster is a registered trademark of Napster LLC.
http://www.nytimes.com/2007/06/05/b...ess&adxnnlx=1181043247-R4ncCb+cFrqBChpirWxcUA
LALA.COM Reinvents Digital Music on the Web
Innovative New Service Brings Fresh Music to Millions of iTunes(R) Application Users
By: PR Newswire
Jun. 5, 2007 01:16 PM
PALO ALTO, Calif., June 5th /PRNewswire/ -- LALA.COM today announced a new web-based service that enables users to store their iTunes music library online for free at LALA.COM. With LALA.COM, users can play music from anywhere, share it with anyone, and purchase music for their iPod(R) digital devices for the first time from a user-friendly, Web-based interface.
"Before today music was ripped and trapped on PCs and Macs with desktop applications like iTunes. The iPod is the greatest portable music device ever invented, and as avid iPod fans we wanted to create a service that blends the convenience of the Web with the portability and functionality of a truly universal platform," said Bill Nguyen, a founder of LALA.COM. "Lala unleashes the Web's power for playing music and safely sharing songs without the threat of PC viruses, spyware and other risks that are present on illegal P2P sites."
The 3rd Revolution in Digital Music
The original Napster(R) ignited the digital revolution. The iPod enabled digital music to fit in our pockets. With LALA.COM, the Web emerges as the pioneering 3rd revolution, liberating music the way it freed email by liberating it from desktop software and enabling billions to access their messages from any computer. Now online music can be safe from viruses and more conveniently enjoyed from anywhere, whether at home or work.
A beta version of LALA.COM is available immediately for hosting, playing or discovering music. LALA has reached an agreement in principal with Warner Music Group (WMG) to make WMG's content available on the site.
"Deploying more effective and creative strategies to drive music sales is of the utmost importance for the music industry today," said IDC analyst Susan Kevorkian. "Next-generation online music services like LALA.COM add a fresh twist to the online music shopping experience by combining the reach and flexibility of the Internet with compelling music discovery options and addressing the massive installed base of Apple's iPod."
In addition, LALA.COM will allow music fans to: -- Host an iTunes or any other digital library and have them universally accessible from any PC or Mac with an Internet connection. -- Fill an iPod from the Web - a technological first in turning the iPod into a connected, online device with loading from any Internet-connected computer. -- Share a library with friends or stream others' playlists. -- Try before they buy and listen to full albums without limitations and purchase music in either CD or digital form for iPods. -- Future-proof their digital music purchases with the assurance that they can get the physical CD for a small convenience fee starting at $2.99.
LALA.COM includes support for Windows XP and Vista, Mac OS X v10 and later, iTunes 7; and the service is best enjoyed with Microsoft Internet Explorer 6.0 and later and Firefox 2.0 and later.
About LALA.COM
For a place to grow your music go to http://www.lala.com/. We are an esoteric collection of scientists, entrepreneurs, economists, and cheerleaders devoted to music. We are paving a technological highway from the CD to the future where artists can create inspiring new music and be fairly compensated for their art online. We are physically located in beautiful Palo Alto, California.
iTunes and iPod are registered trademarks of Apple Inc.; Napster is a registered trademark of Napster LLC.