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Was CC Right About 94.9?

R

RadioFreeAtlanta

It is has been just over three years since Clear Channel made huge waves by switching Lite / Peach 94.9 to The Bull.

I know that everyone slammed the move when it happened; however, looking back I am wondering if they could have made the right format switch.

No station ever came back to fill the hole left behind in the Lite Rock AC category. Plus, it lopped off 106.7 The Eagle and they have been giving 101.5 some healthy competition.

Question: Did CC make the right move? Was it time for the Lite to be switched off?
 
Some thoughts...

1) How has soft AC done under PPM? Has it done poorly, just like smooth jazz?

2) Would Bull have done as well as it has (if you can call it that) if Citadel had not flipped Eagle to True Oldies? At the time we thought that Citadel gave CC a big old Christmas gift with the flip, especially since Bull was struggling prior to it.
 
I'm not sure I agree The Bull is giving Kicks some healthy competition. For a while it appeared they were.

I believe Lite FM was billing more annually than The Bull has ever billed. Truthfully, no format genre has a share large enough for direct competition except Urban.
 
RoddyFreeman said:
I'm not sure I agree The Bull is giving Kicks some healthy competition. For a while it appeared they were.

I believe Lite FM was billing more annually than The Bull has ever billed. Truthfully, no format genre has a share large enough for direct competition except Urban.
Click to expand...

Even if Lite was still around, they wouldn't be billing as much as they did back in the day either.
 
RTibbs said:
RoddyFreeman said:
I'm not sure I agree The Bull is giving Kicks some healthy competition. For a while it appeared they were.

I believe Lite FM was billing more annually than The Bull has ever billed. Truthfully, no format genre has a share large enough for direct competition except Urban.
Click to expand...

Even if Lite was still around, they wouldn't be billing as much as they did back in the day either.
Click to expand...

As a former listener to 94.9 before they flipped in 2006, they were a formidable station to 98.5 having decent ratings and shares comparable to their competitor as well as a station that can’t be ignored (with 94.9 in the middle of the FM dial and billboards everywhere). As an aside, they also had somewhat of an impact on the community with their 94.9 Lite FM Easter egg hunt extravaganza, etc. Right now, none of CC's stations in Atlanta are wowing anyone as of this time, and I don’t expect them to do too much either. The Bull has digressed in bit in the PPM ratings, and The Groove hasn't impressed me, period. If none of the CC stations are living up to the billing, expect ANOTHER change to the format in one of their stations in the near future, perhaps 2012.
 
RoddyFreeman said:
Truthfully, no format genre has a share large enough for direct competition except Urban.
Click to expand...
And no other format has the rimshot competition that country has, with South 107 (which is going up to 100k), WNGC, and The Bear, and to a lesser extent WCON 99.3 and that country-rock station out of Dahlonega.

And let's not forget the Legend, which gets more share per watt than any other CC station in the market.

If ATL had ONE country station--and I mean ONE, no Legend, no rimshots--ATL would have room for another. But that's it.
 
Cox has a fourth of the market in total share. Clear Channel has just under an eigth. One gets the impression country music isn't particularly relevant to them as is winning the listener wars.
 
Kicks is one of America's most successful and steadfast Country stations. It's not a favorite of media people. Country fans like it a lot, however.

The Bull has not laid a glove on them. I don't work for them but my hat is off to them for learning to be successful with a competitor in the PPM era.
 
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