Well since there numbers have not been all that great do you all think it was a smart idea for the suits to have blown up country for movin???Kinda reminds me of when cbs blew up oldies for jack in nyc and that jack does not do near as well as jack in los angeles.The suits ain't always right but time will tell but always remember the motto if it ain't broke break it lol
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Was it a good idea in retrospect to have blown up kzla?
- Thread starter hotpatrick2004
- Start date
B
BACKnUSSR
Guest
hotpatrick2004 said:
Wayyyy to early to tell...dontcha think??
hotpatrick2004 said:
but KZLA was broken: there was no longer enough non-ethnic audience available
to make the numbers work...
nothing wrong with the programming or talent...but if your pool of listeners
isn't there...it doesn't matter...and explains why no one else has jumped on the format
(Saul's 540/1260 don't really count)
R
Radiofan111
Guest
They should "tweak" it to include more current dance. Has it occurred to them what they played isn't really special and you can get it on other stations. They need music to call their own even if just 15 to 20 percent of it.
hotpatrick2004 said:
I honestly don't think it's too early to tell... when JACK FM came on the air, the ratings impact was practically immediate... the first book saw the ratings almost double and they've held steady pretty much ever since... The KZLA blow up was August 17th... we are 4 months post blow up and the numbers are beyond abysmal at Movin' even with the Dees.
Too add further insult to injury for those at Emmis, "Movin" is now ranked BEHIND Riverside's Country station KFRG in the L.A. market in the latest ratings!!! KFRG is 33rd, Movin is 34th!
john77 said:
Actually, if you look at Jack in the first 90 days, using actual months, not books, the increase in the first two months was minimal... it took until well into Winter of 05 for the format to hit its stride, and it had several abnormally high sampling months at the beginning that propped it up... it was not instant... but it was a move from one compatible format to another, and they actually lost little cume.
While Movin has had a poor first 60 days, this was a 100% cume blow off, and not comparable. The numbers out last week were for the the period from the last week of July to the middle of the third week of October, including barely 60 days of Movin with 30 days of country. We are, for ratings, only 60 days past the change.
For your information, Arbitrends cover 12 weeks, ending about 4 to 5 weeks prior to the release date. The trends coming out in mid-december will cover mid- August to mid- November, but we wll see them in mid-December... 30 days after the last of the 84 day survey period.
Emmis has no interest in the country audience, or they would have kept the format.
Z
zumahans
Guest
Shannon was the captain of that sinking ship.
OldGringo said:
Mr. Pattiz' little station was pretty successful early on in case you forgot... the problem actually had very little to do with research, it had to more do with finishing what they started correctly...
The main reason the station failed is they simply didn't "stay the course" and they started moving away from what made them successful in the first place. KQLZ signed on as a "mass appeal" Rock 40 station. The moment they started dropping stuff like "Toy Soldiers", "Right Here Waiting" and other pop ballads and replacing them with harder edged stuff is when the station's ratings began to fall... To correct this, Shannon should have gone back more in a CHR direction, instead he made the opposite move and pushed it even more Rock leaning... this is what ultimately killed the station more than anything else...
When Scott Shannon left 'Pirate Radio', it was the number THREE radio station in LA.
KZLA's biggest problem was having the worst morning show in the nation's most closely watched and competitve radio market.
EVERY radio station which wants to be successful (regardless of format) MUST have a powerhouse of a morning show, as well as the right music and a marketing budget which allows the sales staff to sell the station to advertisers.
KZLA's biggest problem was having the worst morning show in the nation's most closely watched and competitve radio market.
EVERY radio station which wants to be successful (regardless of format) MUST have a powerhouse of a morning show, as well as the right music and a marketing budget which allows the sales staff to sell the station to advertisers.
Marv-L.A. said:
You exaggerate the ratings considerably. Shannon was fired over bad ratings, and the station was eventually sold for a loss, something that never happens in LA radio.
M
mostb1
Guest
Marv-L.A. said:
Scott Shannon and Westwood One had already decided to flip the format from CHR/Rock to Hot AC. But the Gulf War in Iraq/Kuwait changed all that. It had been planned to happen just days after the war started. Scott Shannon decided to delay it due to the war. But that decision sealed Scott Shannon's fate as he was fired just months later.
Quote from Marv-L.A.
"KZLA's biggest problem was having the worst morning show in the nation's most closely watched and competitve radio market.
EVERY radio station which wants to be successful (regardless of format) MUST have a powerhouse of a morning show, as well as the right music and a marketing budget which allows the sales staff to sell the station to advertisers."
Hey Marv, do you mean the last KZLA morning show with Peter Tilden or do you mean all of the morning shows that have been thru KZLA since it was country?
"KZLA's biggest problem was having the worst morning show in the nation's most closely watched and competitve radio market.
EVERY radio station which wants to be successful (regardless of format) MUST have a powerhouse of a morning show, as well as the right music and a marketing budget which allows the sales staff to sell the station to advertisers."
Hey Marv, do you mean the last KZLA morning show with Peter Tilden or do you mean all of the morning shows that have been thru KZLA since it was country?
Peter Tilden had ZERO business being a morning drive host at a music station period; he's always been a talk show host. Another problem with his show is that much of the first hour was automated until he decided to show up; that has never been the case with local legends such as Charlie Tuna @ KBIG or Mark & Kim at AC powerhouse KOST.
KZLA has had some VERY solid performers in morning drive, most notably Gerry House, when KZLA had MUCH better ratings in the mid-eighties, and Ken Cooper, who was easily THE funniest air personality in LA in the late seventies when he worked at then top-40 KFI-AM, one of FIVE top 40 stations LA had at that time!!!
I agree with john77 that the music was questionable from time-to-time, but in this city, a KILLER morning show is a must, and Tilden never provided that foundation for building KZLA into a country powerhouse, especially after Emmis spent something like $4,000,000 a few years ago to publicize the station.
Shawn Parr SHOULD have been doing morning drive before Tilden was hired; he's hysterical, and no one works the phones better than he does since Dees @ KIIS in the eighties.
KZLA has had some VERY solid performers in morning drive, most notably Gerry House, when KZLA had MUCH better ratings in the mid-eighties, and Ken Cooper, who was easily THE funniest air personality in LA in the late seventies when he worked at then top-40 KFI-AM, one of FIVE top 40 stations LA had at that time!!!
I agree with john77 that the music was questionable from time-to-time, but in this city, a KILLER morning show is a must, and Tilden never provided that foundation for building KZLA into a country powerhouse, especially after Emmis spent something like $4,000,000 a few years ago to publicize the station.
Shawn Parr SHOULD have been doing morning drive before Tilden was hired; he's hysterical, and no one works the phones better than he does since Dees @ KIIS in the eighties.
Please! I agree that Peter Tilden was NOT a good choice for KZLA but Shawn Parr was not either! While he is a good midday jock, he's TOO over the top and sugery to be a morning drive jock. He's too polarizing for most and does not have enough appeal for most folks to get the ratings and buzz needed to win in that daypart. I've seen research from the old KZLA and he did not fair as well as most people think. You seem to have gotten sucked into the hype!
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