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was it just my ears or...

Don't know what genius is picking the Christmas music there this year, but, I heard a Dolly Parton song, "Hard Candy Christmas" over the weekend. Is that the worst Christmas song ever? Your thoughts?
 
speakup said:
Don't know what genius is picking the Christmas music there this year, but, I heard a Dolly Parton song, "Hard Candy Christmas" over the weekend. Is that the worst Christmas song ever? Your thoughts?
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AGREED! I'm always amused when people get all teary-eyed over a song that came from Best Little Whorehouse in Texas. Come on Christians - sing along with the hookers! ;D
 
kd8hho said:
i wonder if they have flipped to x-mas, what there new format will be after x-mas
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Well my guess is since there still promoing the station as Warm 93.9 and still have the Jocks on the air. My Guess is its Staying put as Warm. Since most Stations Like Warm Usually go all CHristmas for the Christmsd season. If they were a flpping im sure the Jocks and Imaging would have gone out the Window the moment they started playing the christmas tunes
 
bigtime said:
Maybe nobody noticed but they've been playing Christmas music for weeks.
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Well, that would explain the 0.8 on the last trend. :)
 
RDO said:
Last trend was for Aug., Sept. and Oct.
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Yep! And, still, nobody is listening. For a signal that used to bring in a 3 or above (12+), that's pitiful!
 
I didn't know Trout was at Warm. He has done so many formats why let Paul go??

Sad to say , Didn't know he was there? Where does he land?
 
N_D_Radioguy said:
ChiefEngineer said:
... why let Paul go??
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See: 0.8 trend reference above
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One jock on one shift isn't responsible for non ratings in the entire day. The slew of formats has this station even more dubious in listeners minds than WNAP in the day of multiple format changes to protect WIBC.

Lack of promotion, multiple changes, Lew Dickey...all the reasons for the results.
 
Christmas Music on 93.9FM last holiday season [before the WARM format change] grabbed as much as 3.4 12+ share, during the holidays. The fact that B105 didn't also go all Christmas this year also gives them the market exclusive, and VERY well may be just the push this station needs to get off those 0.8 shares for the past year.
 
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