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Was "Sunny" A Mistake??

J

Joseph_Gallant

Guest
I could see why Clear Channel changed the format of KEGL-97.1 last year from rock to "Sunny", a classic soft AC format.

In the last couple of years, rock radio has had a rough time. The traditional demographic of rock radio (young adult males) is today more likely to listen to hip-hop and rap than to rock. And women between 25 and 54 is by far the prime advertising demographic in radio. Many broadcasters have "blown up" stations that weren't doing too badly just to launch formats to try to attract a bigger share of ad dollars targetted at "soccer moms".

But Sunny was not very succesful for KEGL.

I am asking a favor of Radio-Info.com contributors in the Dallas/Fort Worth area: Without revealing exact numbers (which would be a violation of Radio-Info.com policy), can anyone let me know if KEGL had higher 12-plus ratings in the year prior to it's flip to "Sunny" than it has had since the flip to "Sunny".

If indeed KEGL had higher ratings as a rock station, it could be a case of Clear Channel making a big mistake in flipping the station to Sunny. And if KEGL were still a rock station, it's even possible that La Presciosa would not be coming to 97.1, but to another spot on the Dallas/Fort Worth radio dial.
 
> I could see why Clear Channel changed the format of
> KEGL-97.1 last year from rock to "Sunny", a classic soft AC
> format.
>
> In the last couple of years, rock radio has had a rough
> time. The traditional demographic of rock radio (young adult
> males) is today more likely to listen to hip-hop and rap
> than to rock. And women between 25 and 54 is by far the
> prime advertising demographic in radio. Many broadcasters
> have "blown up" stations that weren't doing too badly just
> to launch formats to try to attract a bigger share of ad
> dollars targetted at "soccer moms".
>
> But Sunny was not very succesful for KEGL.
>
> I am asking a favor of Radio-Info.com contributors in the
> Dallas/Fort Worth area: Without revealing exact numbers
> (which would be a violation of Radio-Info.com policy), can
> anyone let me know if KEGL had higher 12-plus ratings in the
> year prior to it's flip to "Sunny" than it has had since the
> flip to "Sunny".
>
> If indeed KEGL had higher ratings as a rock station, it
> could be a case of Clear Channel making a big mistake in
> flipping the station to Sunny. And if KEGL were still a rock
> station, it's even possible that La Presciosa would not be
> coming to 97.1, but to another spot on the Dallas/Fort Worth
> radio dial.
>

Sunny was not only a mistake, it was an insult on the intelligence of young women listership. What a joke.
<P ID="signature">______________
--- THE Insultant ---</P>
 
> > I could see why Clear Channel changed the format of
> > KEGL-97.1 last year from rock to "Sunny", a classic soft
> AC
> > format.
> >
> > In the last couple of years, rock radio has had a rough
> > time. The traditional demographic of rock radio (young
> adult
> > males) is today more likely to listen to hip-hop and rap
> > than to rock. And women between 25 and 54 is by far the
> > prime advertising demographic in radio. Many broadcasters
> > have "blown up" stations that weren't doing too badly just
>
> > to launch formats to try to attract a bigger share of ad
> > dollars targetted at "soccer moms".
> >
> > But Sunny was not very succesful for KEGL.
> >
> > I am asking a favor of Radio-Info.com contributors in the
> > Dallas/Fort Worth area: Without revealing exact numbers
> > (which would be a violation of Radio-Info.com policy), can
>
> > anyone let me know if KEGL had higher 12-plus ratings in
> the
> > year prior to it's flip to "Sunny" than it has had since
> the
> > flip to "Sunny".
> >
> > If indeed KEGL had higher ratings as a rock station, it
> > could be a case of Clear Channel making a big mistake in
> > flipping the station to Sunny. And if KEGL were still a
> rock
> > station, it's even possible that La Presciosa would not be
>
> > coming to 97.1, but to another spot on the Dallas/Fort
> Worth
> > radio dial.
> >
>
> Sunny was not only a mistake, it was an insult on the
> intelligence of young women listership. What a joke.
>
yeah sunny was a mistake, they should of put spanish instead of sunny, and if rock was still there 97.1 whould of still whent spanish, no other station<P ID="signature">______________
http://natedoggairchecks.6x.to/
xxnate_doggxx (at) myway (dot) com
</P>
 
> > > I could see why Clear Channel changed the format of
> > > KEGL-97.1 last year from rock to "Sunny", a classic soft
>
> > AC
> > > format.
> > >
> > > In the last couple of years, rock radio has had a rough
> > > time. The traditional demographic of rock radio (young
> > adult
> > > males) is today more likely to listen to hip-hop and rap
>
> > > than to rock. And women between 25 and 54 is by far the
> > > prime advertising demographic in radio. Many
> broadcasters
> > > have "blown up" stations that weren't doing too badly
> just
> >
> > > to launch formats to try to attract a bigger share of ad
>
> > > dollars targetted at "soccer moms".
> > >
> > > But Sunny was not very succesful for KEGL.
> > >
> > > I am asking a favor of Radio-Info.com contributors in
> the
> > > Dallas/Fort Worth area: Without revealing exact numbers
> > > (which would be a violation of Radio-Info.com policy),
> can
> >
> > > anyone let me know if KEGL had higher 12-plus ratings in
>
> > the
> > > year prior to it's flip to "Sunny" than it has had since
>
> > the
> > > flip to "Sunny".
> > >
> > > If indeed KEGL had higher ratings as a rock station, it
> > > could be a case of Clear Channel making a big mistake in
>
> > > flipping the station to Sunny. And if KEGL were still a
> > rock
> > > station, it's even possible that La Presciosa would not
> be
> >
> > > coming to 97.1, but to another spot on the Dallas/Fort
> > Worth
> > > radio dial.
> > >
> >
> > Sunny was not only a mistake, it was an insult on the
> > intelligence of young women listership. What a joke.
> >
> yeah sunny was a mistake, they should of put spanish instead
> of sunny, and if rock was still there 97.1 whould of still
> whent spanish, no other station
>


I think CC was just waiting to make a move and used 97.1 as their playing card.
Spanish speaking radio has become a big deal. The old KEGL was not producing the numbers but it was to early to switch. CC wanted to see wait and see if Spanish radio would catch on. So they switch it to Sunny. Now that KESS FM (# 1 for the first time) , KLNO-FM (#5), and CASA FM holding a strong 2.0 CC want to get in while they can and Sunny was prefect. I think it will work for them.<P ID="signature">______________
Sean Nizzle</P>
 
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