WLMO 1600 Geneseo was authorized about the same time the original Non-DA daytime-only WYSL 1030 was, circa 1986. The applicant indeed included Morris Levy, who also apparently worked at WACK, and Lowell Conrad, the owner of a Geneseo appliance store and chairman of the Livingston County Republican Party.
WYSL was on the air a little more than four months after issuance of the CP. I think that factor combined with the projected costs of building the 3-tower DA-2 disabused Lowell, who was the money guy behind the project, from the folly of actually trying to build WLMO. Lowell has been a friend and advertiser on WYSL over the years and we've had several conversations about his flirtation with radio broadcasting. I got a copy of his CP which we reviewed decades ago. While Bill Sitzman did a heroic job pulling WLMO's contours away from WASB and shoehorning the Geneseo pattern in among Simcoe, Ontario, Brockport, Horseheads, Salamanca, Auburn and Oneida, the facility would have been a horrible one. The deep nulls required would have nixed general coverage even in the home county and even in daytime hours, with putative WLMO listeners driving into and out of lobes traveling to nearby communities like Dansville, Caledonia, Lima, etc. That would have made attracting even a local audience and advertisers extremely difficult. The only advantage the 1600 would have had over WYSL 1030 would have been fulltime operation, but since the 625-watt DA-N signal would realistically cover only Geneseo, that advantage would have been a slight one.
Not to speak for Lowell, but I believe he's glad to this day he never did it. It would have amounted to the equivalent of Son Of WASB - in an even smaller community.