Washington & Baltimore Trends

[PassDutch]

http://www.radioandrecords.com/RRRatings/

AC WASH beats Hot, adult hits Mix is still way down, DC101 dips to x.x in Washington. Arrow & Z104 remain in the basement.

And in Baltimore, WPOC takes the top spot. 101.9 Lite FM way up, and Jack remains the same. <P ID="edit"><FONT class="small">Edited by Slinky on 09/22/05 12:16 AM.</FONT></P>

 

[Slinky]

> http://www.radioandrecords.com/RRRatings/
>
> AC WASH beats Hot, adult hits Mix is still way down, DC101
> dips to x.x in Washington. Arrow & Z104 remain in the
> basement.
>
> And in Baltimore, WPOC takes the top spot. 101.9 Lite FM
> way up, and Jack remains the same.

Nice jump for El Zol in DC too. Could it be that people are just finding out about it now, or is it a fluke?

 

[RJF]

> > http://www.radioandrecords.com/RRRatings/
> >
> > AC WASH beats Hot, adult hits Mix is still way down, DC101
>
> > dips to x.x in Washington. Arrow & Z104 remain in the
> > basement.
> >
> > And in Baltimore, WPOC takes the top spot. 101.9 Lite FM
> > way up, and Jack remains the same.
>
> Nice jump for El Zol in DC too. Could it be that people are
> just finding out about it now, or is it a fluke?
>

I think that El Zol will probably do ok in DC. They pretty much took every Mega listener and picked up a few new ones. I would be surprised if they ever broke the top 10 though. I still think that they should have put El Zol on 94.7 though. It covers the NOVA burbs, where a lot of the DC areas Spanish language population lives, better than 99.1. Also, 99.1 is non-existant in Baltimore, so Infinity basically gave up a top 20 market with that move.