With Low Ratings, Post Radio Venture To End Next Month
Washington Post Radio, which brought the newspaper's journalists to the local airwaves, will go off the air next month after failing to attract enough listeners and losing money during its 17-month existence.
Post Radio, which is broadcast regionwide on 107.7 FM and 1500 AM, , was not able to draw even 1 percent of listeners during its first year. Although ratings have improved somewhat in recent months -- partly because of Nationals baseball broadcasts and Tony Kornheiser's morning program -- the gains weren't enough to convince WTWP's owner, Bonneville International Corp., that the station could be profitable any time soon, executives said. Bonneville and The Post had a three-year agreement...
The good news is, as the story goes on to mention, the move would mean "very few layoffs" since the staffers can just move over to the more popular, co-owned (by Bonneville) WTOP-AM/FM.
Meanwhile, popular local media website DCRTV literally had the scoop over a week before the Washington Post confirmed it:
As DCRTV told you, Bonneville will continue to use the 107.7 FM and 1500 AM signals for a talk format, with David Burd in mornings and syndicated talkers like Glenn Beck and Neal Boortz during other periods...
The Post article also mentioned that it was "tension" that was the obstacle of bringing syndicated fare to the stations in the first place...
More: http://www.dcrtv.org
Washington Post Radio, which brought the newspaper's journalists to the local airwaves, will go off the air next month after failing to attract enough listeners and losing money during its 17-month existence.
Post Radio, which is broadcast regionwide on 107.7 FM and 1500 AM, , was not able to draw even 1 percent of listeners during its first year. Although ratings have improved somewhat in recent months -- partly because of Nationals baseball broadcasts and Tony Kornheiser's morning program -- the gains weren't enough to convince WTWP's owner, Bonneville International Corp., that the station could be profitable any time soon, executives said. Bonneville and The Post had a three-year agreement...
The good news is, as the story goes on to mention, the move would mean "very few layoffs" since the staffers can just move over to the more popular, co-owned (by Bonneville) WTOP-AM/FM.
Meanwhile, popular local media website DCRTV literally had the scoop over a week before the Washington Post confirmed it:
As DCRTV told you, Bonneville will continue to use the 107.7 FM and 1500 AM signals for a talk format, with David Burd in mornings and syndicated talkers like Glenn Beck and Neal Boortz during other periods...
The Post article also mentioned that it was "tension" that was the obstacle of bringing syndicated fare to the stations in the first place...
More: http://www.dcrtv.org