Who would have won if Winnett had survived?
Perhaps the paper itself. As it is, nobody, from Bezos on down, is winning.
Whatever its current problems (which are not specific to the Post but affecting the entire industry), the Post has a brand that is the polar opposite of what Winnett's track record in the UK has been.
And, given the losses at the Post, perhaps a dose of successful reality would have been an answer. Winnett did one thing, which was to make his papers entertaining. After being subscribed for years to the Post, I dropped it about 2 years ago as it was not fun to read any longer. Maybe it was informative, but it was to tainted with the same "we have to save the world" attitude that resulted in the reversal of Winnett.
There's nowhere to gain paying readers by turning the Post into the UK Sun or the NY Post or even the Wall Street Journal. The consumers who want that flavor of news have long since been poisoned on the WaPo brand and aren't going to be inclined to sample it no matter who's now editing it.
I'm not sure that is true. The brand stands for something solid, but it also stood for an interesting, informative and even entertaining read. That's the fault of the current reporting staff. A bit of "lightening up" would have been nice.
Just because the apparent new editor has done "popular class" papers does not mean he did not understand his audience or potential one at the post. Just as some of us have programmed everything from country to rock, a good editor first has to understand his audience and the try to serve them. In this case, the audience was shrinking and something had to be done to make the Post more interesting and appealing.
And anyway, that end of the market is glutted with free or cheap offerings from Sinclair and Fox News and NewsNation and Newsmax and Epoch Times and on and on and on.
But we don't know he was going to do that. I suspect the opposite: that he was going to try to reestablish the Nixon era "news as our nation's story" style.
I suspect it became very clear to Bezos that if Winnett stayed and Post journalists left en masse, the existing reader base (which is still one of the largest in the country, even if it's shrinking) would start shrinking even faster with few new customers coming in to replace it.
And there it would have been because the jornalists... whose stories were not being read as Winnett said... have essentially crucified a potential savior. The paper, as it is now, is not worth continuing to publish.
And once a brand is damaged, you and I both know how hard it is to bring it back.
In the case of the Post, the brand is stronger than the current crew of horrible journalists who have made it dull, boring and unreadable. As a lifetime follower of the press who comes from a newspaper family, I always liked the paper even when it deviated from my political beliefs on the opinion page. But when the writing became like a dull college lecture of an honored professor talking down to first semester dullards, I left.
The Post isn't the Titanic, yet, but it may well have just avoided being steered directly into the iceberg by the wrong captain.
Or it might have been refreshed and made actually readable again. It is still headed towards the iceberg, and it is going faster because the crew thinks that they have won a moral victory. A Pyrrhic Victory is more like it.