Wow! Did I stutter?
I said everyone has a different approach to the work, didn't I? ???
If it's all about just "doing the gig" for your company and punching the clock, that's FINE!
If being a "pro" is just tolerating your product, that's fine for some, too. Call me "anti-pro" then. That's cool.
There's a BIG difference between being an entertainer on the radio pretending you're happy about the tune you're playing and being a legit newsperson and reporting events people need to know about (except if you're just a talking head or sidekick who has no news cred). Not a good enough comparison/analogy for me.
PERSONALLY (capitalized for crying out loud), I'd be really depressed if I had to sound excited about a format I hated and all I was left with was cutting spots and doing weekend remotes for my company.
If loving the music your station is playing is a perk, then it would be just as important to me as the health plan.
After many hours of listening in my car, I don't hear anybody in Lafayette "bringing something to the table" besides reading promo cards, following what the music automation spits out for them, asking the caller "where they are calling from", back-announcing, and loading up their voice-tracking anyway. SO believing in the music would have to be a large percentage of making the whole thing tolerable/enjoyable to be in the air studio for
4-5 hours of the 8-hour workday, wouldn't it?
What are you left with otherwise that makes you want to be/keep being a DJ (please don't say "gotta pay the bills!")?
Being a DJ playing music on the radio and NOT enjoying the music you are playing is worlds apart from jobs like a lawyer (who doesn't like the law but practices it? Using that example? Say what?).
Or maybe a baseball player (who doesn't like the team he plays for, but does the best he can because he's "being a pro"? He really doesn't enjoy the part about hitting and catching the ball. Huh?).
"Towing the company line" takes on a whole different meaning in radio and is comparing apples and oranges unless you're an owner, consultant, or sales person who doesn't have to like the music, just the job/paycheck.
Otherwise, PERSONALLY (again, big letters so you don't miss my point), you should be excited about the music and not just pretend to like it all day for the sake of keeping your job. Sounds grueling...
Yes, music is "product" but not like a salesman going door-to-door with spray cleaner. It's music after all.
One more time, based on a PERSONAL opinion I'm not wrong. It's just another view of what being on the air and having a job as a DJ at a radio station is about for some people.
Traditionally, your love of music and listening to the radio are the first casualties of being a DJ, right? That's a shame, but it's true
???
I don't remember anyone ever saying, "Back when I was in junior high, I always dreamed of being on the air like Larry Lujack, Wolfman Jack, and Dr. Dimento and not giving a crap about the music, but delivering a great product for my company". G'huh???
This is a radio forum, not a radio rule book.