Here's something we might be able to have some fun with. How about delving back into our mental archives and trying to recall programing which would qualify as "wasted air space". Stuff that was really, really bad! Let me get it started!!!
Once upon a time there was a certain market with a great signal station programmed by the most professional PD ever in that market. One day, the GM fired him. Several months later (as I recall), that same GM died. We all waited with baited breath wondering who the new GM would be and if that new GM would bring back the PD. The day came...the newspaper had a big splash about the new GM! Despite all the glowing description, the new GM had ZERO experience and I mean "ZERO"! No news, no on air, no engineering, no sales. NO NOTHING! He was going to be the GM and PD. He hired a new night jock and after about a month they started running a promo about a "revolutionary" new concept in radio with the new "Its Your Dime" program. On that program, a listener could call in and do most anything! There were rules...you could not talk about contraversial subjects, no sports, no calling in and delivering any type of religious messages. Beyond that, almost anything was OK. What you had was several hours of people giving recipies as well as those who thought they were the next Frank Sinatra or Rodney Dangerfield. On the surface, this sounds like an interesting concept and it may have been except the new jock was under orders to not say anything beyond "Hello, Its Your Dime" and "Time's Up!" The right host could have alot of fun with the caller, but not this guy and the restrictions imposed on him. Eventually, the jock left and so did the program.
YOUR TURN!
Once upon a time there was a certain market with a great signal station programmed by the most professional PD ever in that market. One day, the GM fired him. Several months later (as I recall), that same GM died. We all waited with baited breath wondering who the new GM would be and if that new GM would bring back the PD. The day came...the newspaper had a big splash about the new GM! Despite all the glowing description, the new GM had ZERO experience and I mean "ZERO"! No news, no on air, no engineering, no sales. NO NOTHING! He was going to be the GM and PD. He hired a new night jock and after about a month they started running a promo about a "revolutionary" new concept in radio with the new "Its Your Dime" program. On that program, a listener could call in and do most anything! There were rules...you could not talk about contraversial subjects, no sports, no calling in and delivering any type of religious messages. Beyond that, almost anything was OK. What you had was several hours of people giving recipies as well as those who thought they were the next Frank Sinatra or Rodney Dangerfield. On the surface, this sounds like an interesting concept and it may have been except the new jock was under orders to not say anything beyond "Hello, Its Your Dime" and "Time's Up!" The right host could have alot of fun with the caller, but not this guy and the restrictions imposed on him. Eventually, the jock left and so did the program.
YOUR TURN!