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Watch out! Pensacola's 107.3 is now...

N

Nate Wesley

...that's just it, they're "Now". Hit Music Now.

Peep the new logo at 1073thegroove.com and on https://www.facebook.com/1073thegroove?ref=ts
I guess all of the hubbub surrounding 100.7 is enough cover for WRGV to adjust its ill-fitting name.
 
Re: Watch out! 107.3 is now...

I thought the NOW moniker was a cbs radio thing? Any ways glad to see Clear Channel finally committing to a direction with that station.
 
For the sake of people who may have found this thread on the R-I front page: There's some confusion over what happened this past Friday (confusion that I am probably at fault for--apologies, moderators): WRGV 107.3 didn't change its format so much as it changed names. Remember Clear Channel's rhythmic AC called '105.7 The Groove' in Atlanta? That station eventually shifted to Rhythmic CHR, but kept the name until said they added a 2nd FM simulcast and re-named it "Wild 105.7 & 96.7" last year.

That's pretty much what happened for this station on the Alabama-Florida part of the Gulf Coast--it too started off as a Rhythmic AC called 'The Groove'. It also shifted to Rhythmic CHR and soldiered on with the same name, until Friday's subtle change. To my knowledge, there was no stunting and no music notable music tweaks--just a new name and new liners.

I first noticed the logo change looking at Facebook, then heard some new imaging using the new name. I titled my post the way I did figuring regular Alabama and North Florida board regulars would get the joke, but forgot about everyone else. Again, I apologize for confusing anyone--my bad.
 
WHY THE HELL CANT WE BE ORIGINAL?? wE are not ATLANTA..nor could care less. This is one reason why people are slowly turning off their radios. Take a look at coast 93.3 they have been coast since the day we set foot here. One of the first stations I tuned into. That and oldies 92.1 (now WFFY)

-Rob
 
Rob-42 said:
WHY THE HELL CANT WE BE ORIGINAL?? wE are not ATLANTA..nor could care less. This is one reason why people are slowly turning off their radios. Take a look at coast 93.3 they have been coast since the day we set foot here. One of the first stations I tuned into. That and oldies 92.1 (now WFFY)

-Rob
Click to expand...

Because being original means taking a risk, and corporations are only concerned about the bottom line. I think 107.3 NOW can fill a void for people who don't want to listen to hard core rap on BLX, but also don't want to hear rock pop heard on WABB. I would love for every station to play all the music I like. But that just not the way it works. 92.1 wasn't relevant until Fly took over. Now it's doing it's job keeping z96 in check.
 
I didn't know WBLX played any Hard Core Rap.... that's what WYOK K-104 used to play. WBLX is nothing like Hot 107.9 in Atlanta.

I'm not a fan of urban at all but if someone had the balls to launch a Rap/Hip Hop station, I'd support them.
 
poledo said:
I didn't know WBLX played any Hard Core Rap.... that's what WYOK K-104 used to play. WBLX is nothing like Hot 107.9 in Atlanta.

I'm not a fan of urban at all but if someone had the balls to launch a Rap/Hip Hop station, I'd support them.
Click to expand...

Compared to the other stations in this market most definitely. Especially when Nick@night is mixing. I agree with you though, BLX is more vulnerable than people think. A station like Hot 107.9 or the old k104 would definitely give them a run for their money.
 
Finally!

I wonder how this well affect WABB... Do you think they should really be worried?! Maybe WABB will lean more HOT-AC-ish??! You think WRGV will get Ryan Seacrest during the week on 107.3? Well, kudos to 107.3
 
macab4490 said:
Finally!

I wonder how this well affect WABB... Do you think they should really be worried?! Maybe WABB will lean more HOT-AC-ish??! You think WRGV will get Ryan Seacrest during the week on 107.3? Well, kudos to 107.3
Click to expand...

I don't think WABB knows "Now" exists... and probably won't for another year or so... if "Now" lives that long.

Remember, most of us are expecting Clear Channel to fire up a new FM news/talker in the Mobile market sooner or later, and 107.3 would be the signal to do it on.
 
trock said:
Compared to the other stations in this market most definitely. Especially when Nick@night is mixing. I agree with you though, BLX is more vulnerable than people think. A station like Hot 107.9 or the old k104 would definitely give them a run for their money.
Click to expand...

We all have known that BLX was vulnerable for decades. K104 showed them what the Mobile market wanted. It wasn't all that politically correct, but the people on the streets ate it up. How did BLX compete with Hip Hop on K-104, they bought it!

It's well known that while urban stations get the highest ratings they do not get the highest billing. It's not likely anyone will go after BLX unless a company specializing in Urban radio (i.e. Radio-One) manages to enter the Mobile market. I'd bet Hip Hop on a fancy new 250 watt translator in Mobile would take up to 10% of BLX's audience.
 
I agree with Poledo. WABB doesn't have too much to worry about. The one thing in their favor is the live and local. they are well tied in to everything. If NOW had a fighting chance, they need to dump the cyber jocks. Being able to relate locally is that important around here. If NOW keeps like they are, they'll always be a 2nd or even 3rd choice depending on the demo. The one thing WABB needs to look for is top end erosion. I know the experts aren't fans, but Journey is getting a ton a buzz in both Mobile and Pensacola. If people in Pensacola wanted to really embrace P'cola radio, young end goes to NOW and upper end goes Journey.
 
Dr voicetrack said:
I agree with Poledo. WABB doesn't have too much to worry about. The one thing in their favor is the live and local. they are well tied in to everything. If NOW had a fighting chance, they need to dump the cyber jocks. Being able to relate locally is that important around here. If NOW keeps like they are, they'll always be a 2nd or even 3rd choice depending on the demo. The one thing WABB needs to look for is top end erosion. I know the experts aren't fans, but Journey is getting a ton a buzz in both Mobile and Pensacola. If people in Pensacola wanted to really embrace P'cola radio, young end goes to NOW and upper end goes Journey.
Click to expand...

So, NOW should go more mainstream than Rhythmatic lean?! Like NOW in Jacksonville? Than I think there would be more competition for whose #1 and #2 in the area. I think this what NOW should do, compete hard-on with WABB or they won't have a chance. I mean WBLX is not that Hip Hip except at nights so if NOW really want's to see them as something legit, they should go for it!

And what do you mean by "cyber" jocks?!
 
macab4490 said:
So, NOW should go more mainstream than Rhythmatic lean?! Like NOW in Jacksonville? Than I think there would be more competition for whose #1 and #2 in the area. I think this what NOW should do, compete hard-on with WABB or they won't have a chance. I mean WBLX is not that Hip Hip except at nights so if NOW really want's to see them as something legit, they should go for it!

And what do you mean by "cyber" jocks?!
Click to expand...

He's talking about voice tracking. Cheap Channel does that a lot. They do it in Boston too. Which is a top 10 market. I guess they figure if they could get away with it there, they can do it anywhere. ::)
 
NOW has already adjusted and is more mainstream. The rhythmic thing wasn't working. They were behind both WABB and WJLQ. Now that there's one less CHR they might pick up a share-share and a half. If you go by the latest PNS ratings, the battle to be the leading CHR only gets you 7th overall. Heck, when i100 went off, they were only a share behind WABB. Problem is, there wasn't enough money to go around for 3 CHRs. There might not be enough for two, to be honest. NOW isn't going to when the battle if aggressive changes aren't made.
 
macab4490 said:
I wonder how this well affect WABB... Do you think they should really be worried?! Maybe WABB will lean more HOT-AC-ish??! You think WRGV will get Ryan Seacrest during the week on 107.3? Well, kudos to 107.3
Click to expand...

WABB has not lost a second of sleep on 107.3, nor should they. If anybody ever cared enough to spend the bucks to conduct a perceptual study on these two markets they'd find that the perception of 107.3 is "Huh?" They've been spinning the format/calls/flips wheel so often on that frequency that the only image it can possibly have is "mess." And dropping the SOB to 50-kw in a market defined by 100-kw signals has put whatever they slap on it at a signicant disadvantage. Can't listen if you can't hear it.

97.5 is, however, no doubt thrilled to see full-market-signal 100.7 give up on CHR. It gave the CHR listener another button to push--and rarely a commercial to get in the way of the tunes. When the listener has no choice (on radio, at least), TSL goes up and AQH goes up with it. WABB must be doing cartwheels.
 
..and how long has ABB been AC? Since I remember.. how long has 100.7 been AC??? My point.

107.3's signal, turn off the HD, stereo and just let this be WCOA-FM. Looking at the map, WCOA-FM would cover the void WCOA AM and WFTW fail to cover at night. Flea power means zero listeners at night. Unless your at Target or the three mile bridge. I don't see "NOW" lasting too much longer.

Right now, WHWY is airing dead air.. HALE needs to get his crap together. (unless he's given up on HIGHWAY 98 country.. where we play half of the songs in stereo and mono.. yes, I DO hear it and it's annoying.

Now, let's take a look at the competition:

92.1 (Mobile and Destin)
96.5 (their signal does cover Pensacola)
97.5
103.1 (despite they seem to be at flea power.. not sure if that covers pensacola)
and 107.3 seems this area still has plenty of CHR stations to pick - n - choose and, I'm sure west pens. and mobile probably have a few Mississippi stations that cross the border.

-Rob
 
poledo said:
I give up
Click to expand...

Rob-42, wikipedia.com is a powerful tool.

1) WABB is not AC. It is CHR and has been for quite some time.
2) WCOA is owned by Cumulus, not Clear Channel, and will not be on the 107.3 frequency any time in the near future.
3) Hale does not own WHWY. It is owned by Quantum.
 
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