Anyone see or hear how things went today? I think the advances were supposed to be out in both Waterloo and Cedar Rapids. Any surprises?
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Waterloo/Cedar Rapids Ratings
- Thread starter Stickman101
- Start date
The CR numbers are out on radio and records. KHAK had a monster.
> Anyone see or hear how things went today? I think the
> advances were supposed to be out in both Waterloo and Cedar
> Rapids. Any surprises?
>
> Anyone see or hear how things went today? I think the
> advances were supposed to be out in both Waterloo and Cedar
> Rapids. Any surprises?
>
> The CR numbers are out on radio and records. KHAK had a
> monster.
>
>
> > Anyone see or hear how things went today? I think the
> > advances were supposed to be out in both Waterloo and
> Cedar
> > Rapids. Any surprises?
> >
>
KRNA went up.
KZIA is headed for the toilet.
WMT AM is on life support
WMT FM went up.
KKRQ was stagnant
> monster.
>
>
> > Anyone see or hear how things went today? I think the
> > advances were supposed to be out in both Waterloo and
> Cedar
> > Rapids. Any surprises?
> >
>
KRNA went up.
KZIA is headed for the toilet.
WMT AM is on life support
WMT FM went up.
KKRQ was stagnant
J
JonEllis
Guest
> The CR numbers are out on radio and records. KHAK had a
> monster.
Based on that book, Clear Channel's gotta be planning Country for 95.7! (Notice that right now, CC's top station in CR is not WMT AM or FM...but KKRQ, at least 12+.)
> monster.
Based on that book, Clear Channel's gotta be planning Country for 95.7! (Notice that right now, CC's top station in CR is not WMT AM or FM...but KKRQ, at least 12+.)
> > The CR numbers are out on radio and records. KHAK had a
> > monster.
> >
> >
> > > Anyone see or hear how things went today? I think the
> > > advances were supposed to be out in both Waterloo and
> > Cedar
> > > Rapids. Any surprises?
> > >
> >
> KRNA went up.
> KZIA is headed for the toilet.
> WMT AM is on life support
> WMT FM went up.
> KKRQ was stagnant
>
Something is really wrong with this picture. When you look at WMT-AM's history, and how stations like WHO, WCCO and WGN are faring in their respective markets, you gotta really realize something has gone badly wrong.
Also, you gotta notice that KXEL AM is remarkably strong in CR.
Not sure I would agree that KZIA is exactly headed for the toilet.
> > monster.
> >
> >
> > > Anyone see or hear how things went today? I think the
> > > advances were supposed to be out in both Waterloo and
> > Cedar
> > > Rapids. Any surprises?
> > >
> >
> KRNA went up.
> KZIA is headed for the toilet.
> WMT AM is on life support
> WMT FM went up.
> KKRQ was stagnant
>
Something is really wrong with this picture. When you look at WMT-AM's history, and how stations like WHO, WCCO and WGN are faring in their respective markets, you gotta really realize something has gone badly wrong.
Also, you gotta notice that KXEL AM is remarkably strong in CR.
Not sure I would agree that KZIA is exactly headed for the toilet.
> Something is really wrong with this picture. When you look
> at WMT-AM's history, and how stations like WHO, WCCO and WGN
> are faring in their respective markets, you gotta really
> realize something has gone badly wrong.
>
Yes, but I'm not sure it was recently. Up until Palmer bought WMT, the station was always about 20 years behind the times. They may have had strong 12+ numbers, but they always lagged considerably behind WHO 25-54. Their oldest listeners have passed on... and many of the older listeners have turned to KMRY. (The music on the Westwood One format KMRY is now running is quite similiar to what WMT was playing in the 70s and 80s.)
In a lot of markets, people who grew up on Top 40 started listening to news/talk stations once they hit their 40s. That's why WHO has always had pretty strong 25-54 numbers. But in CR a lot of them didn't because WMT was still catering to the old fogey audience, farmers, etc. For years, Jerry Carr's show was aimed right at the World War II generation, long after they were into the 55+ and 65+ demos.
> Also, you gotta notice that KXEL AM is remarkably strong in
> CR.
>
And this is also hurting WMT's numbers. Since I haven't seen the book I can only guess it's largely people bailing out of WMT at 11 to listen to Rush followed by Hannity.
> Not sure I would agree that KZIA is exactly headed for the
> toilet.
Exactly the same number they had in the previous book.
>
> at WMT-AM's history, and how stations like WHO, WCCO and WGN
> are faring in their respective markets, you gotta really
> realize something has gone badly wrong.
>
Yes, but I'm not sure it was recently. Up until Palmer bought WMT, the station was always about 20 years behind the times. They may have had strong 12+ numbers, but they always lagged considerably behind WHO 25-54. Their oldest listeners have passed on... and many of the older listeners have turned to KMRY. (The music on the Westwood One format KMRY is now running is quite similiar to what WMT was playing in the 70s and 80s.)
In a lot of markets, people who grew up on Top 40 started listening to news/talk stations once they hit their 40s. That's why WHO has always had pretty strong 25-54 numbers. But in CR a lot of them didn't because WMT was still catering to the old fogey audience, farmers, etc. For years, Jerry Carr's show was aimed right at the World War II generation, long after they were into the 55+ and 65+ demos.
> Also, you gotta notice that KXEL AM is remarkably strong in
> CR.
>
And this is also hurting WMT's numbers. Since I haven't seen the book I can only guess it's largely people bailing out of WMT at 11 to listen to Rush followed by Hannity.
> Not sure I would agree that KZIA is exactly headed for the
> toilet.
Exactly the same number they had in the previous book.
>
A
alofmguy
Guest
> Anyone see or hear how things went today? I think the
> advances were supposed to be out in both Waterloo and Cedar
> Rapids. Any surprises?
>
OK.. Good for CR, what about Waterloo and Cedar Falls? Was the slight change on Cool working? Is country still king? Did Rock roll? Is Mix a mess?
> advances were supposed to be out in both Waterloo and Cedar
> Rapids. Any surprises?
>
OK.. Good for CR, what about Waterloo and Cedar Falls? Was the slight change on Cool working? Is country still king? Did Rock roll? Is Mix a mess?
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