Baldwin, Cumulus, Dittman
I've heard rumors that WAVH was going to leave the Cumulus fold. Then I saw the other day where Oldies 106.5 had a storefront in the shopping center where Circuit city is. I guess this little news item makes it all official. The way I hear it was that Baldwin had serious issues with the flip to rock. That started a pissing match between Cumulus and Baldwin. Especially after Pizatti bought another moving van to be the new station vehicle after a flip to rock. It got to a point where G. Pizatti sent a letter to Baldwin "evicting" WAVH from the Cumulus compound.
As far as any other sales or moves? I heard that Baldwin hs no plans to sell, and that they were going to split the stations into two different entities, or something like that.
Cumulus won't buy WABB. That's how Hot 104 came to be. Because Dittman wouldn't sell to Cumulus, so the Dickey's out of ego, went CHR on 104.1. Now, I hear that WYOK is on seriously borrowed time and that a flip to country could come at any moment. Personally, I would not be surprised. That station sounds like Cumulus gave up on it and it's on cruise control until there's a plan. Why else do you not hire a PD for the station for over a year now? Plus, when you run a promo like they did where you set someone up for a year, and your winner looks like a roadie for the Grateful Dead, I'd be worried. What's worse is that they had this guy's pic up on the webpage in lights. If you were truely trying to win that CHR listener, this wouldn't help.
I can't see 106.5 coming in as "Mobile focused" CHR. Baldwin doesn't have the bankroll to do it right, and if someone were to buy it with that thought like CC. All they have to do is look at WYOK and know it ain't worth it. WABB just has too much history, and too much awareness, to be knocked off. That station IS hit radio to the population.
Oh, and the Lex & Terry thing? Cumulus didn't let them go. CC swiped them without Cumulus ever seeing it coming.