What Evangel Heights should have done was leave this station alone from the moment they bought it. The station was producing very substantial revenue, it didn't cost much to run, and once they got nighttime power, they could have just added programs and it would have flourished.
I talked to Bob Dain about this many, many years ago when his family still owned it. They did not, repeat, NOT want to sell WAVL. They loved that station and believed in what they were doing. Unfortunately, family problems (I believe it was a divorce) forced their hands. I for one, do not listen to Christian formatted radio, but for an old-school Christian station, it had a lot of character. And Carman Tubby was THE voice of it since Cecil Clifton laid the first brick and only retired a few months before he died.
Evangel Heights, unfortunately, fell prey to an overzealous CCM consultant from the West Coast who believed that WAVL could serve a niche audience with a CCM format and some very aggressive marketing and promotion, which included a live local airstaff, AND market themselves as a Pittsburgh station. The overhead alone was just plain nuts, and though EH has some pretty deep pockets, every pocket eventually does have a bottom.
Not only that, but no one of average intelligence is going to believe that an AM signal some 45 miles away from its intended target is going to effectively do its job. EH finally cut its losses and went satellite, trying to salvage what they could, but I think the damage had already been done. And they can't go back to the time-brokered religious shows they had. They're now on WPIT or WORD.
I still believe WAVL can be successful if it's purchased by a local operator who knows small-market radio and the local market, and doesn't go hog-wild with spending. Run it on the cheap as an A-K Valley station that it's licensed to be.
I once looked into buying that station. Anyone seriously interested, message me. I'll tell you what I know.