WAXY, WLYF, and WMXJ Internet Streams Now True Simulcasts?

[RadioFanBoy]

It could still be one major hiccup in their streaming systems, but after monitoring The Ticket, Lite FM, and Magic for about a week, it looks as if Lincoln Financial Media has become the latest broadcast group (along with a few stand-alone independent stations) to end the practice of "online-only" PSA's and spots to replace the OTA ads. Now, what you hear on the radio in Miami, is what you hear online everywhere else. LFM seems to be trying this on a market-by-market basis, Miami being the first. The advantage here is now at least the two music FM stations can, under Arbitron rules, add any online listeners to the number of OTA listeners in their ratings. WAXY 790/104.3 may still not qualify, since their online stream goes dead air during Heat Basketball games.

Lincoln now joins Mid-Market group Saga Communications (they took the lead last fall with all their stations), and Hubbard Broadcasting (WTOP and WFED in Washington D.C. along with their three Chicago FMs so far) in what now seems to be a growing trend. Will others in this market follow?

 

[Mrtraveler01]

It could still be one major hiccup in their streaming systems, but after monitoring The Ticket, Lite FM, and Magic for about a week, it looks as if Lincoln Financial Media has become the latest broadcast group (along with a few stand-alone independent stations) to end the practice of "online-only" PSA's and spots to replace the OTA ads. Now, what you hear on the radio in Miami, is what you hear online everywhere else. LFM seems to be trying this on a market-by-market basis, Miami being the first. The advantage here is now at least the two music FM stations can, under Arbitron rules, add any online listeners to the number of OTA listeners in their ratings. WAXY 790/104.3 may still not qualify, since their online stream goes dead air during Heat Basketball games.

Lincoln now joins Mid-Market group Saga Communications (they took the lead last fall with all their stations), and Hubbard Broadcasting (WTOP and WFED in Washington D.C. along with their three Chicago FMs so far) in what now seems to be a growing trend. Will others in this market follow?

Their sister station in Atlanta WSTR seems to be doing the same thing so it does look like Lincoln Financial is doing this through out its station group.

I've also noticed that WRBQ in Tampa is also streaming the actual commercials as well so I'm wondering if CBS Radio is also toying with this idea as well.

It only makes sense since more and more people are listening to these stations via the internet and apps like Tunein. Why not try to target them with actual commercials instead of the same 3 PSA's over and over again?

I never understood the reasoning behind why these stations couldn't stream local commercials online anyways.

 

[Ai4i]

SiriusXM runs all the play-by-plays intact.
Can anyone answer what CC does with their commercial broadcasters such as Lite 106.7?
I would expect them to insert up to six minutes national spots per hour, the max for SDARS.
I just can't bring myself to listen to them.

 

[cd637299]

^ hey ai4i....isn't the proper English "plays-by-play"?

cd

 

[Ai4i]

^ hey ai4i....isn't the proper English "plays-by-play"?
cd

Thuffering Thuccotash, its plays by plays.

 

[cd637299]

^ hey ai4i....isn't the proper English "plays-by-play"?
cd

Thuffering Thuccotash, its plays by plays.

You were right the 1st time:

http://www.wordhippo.com/what-is/the-plural-of/play_by_play.html

As you were, everybody.

cd

 

[RadioFanBoy]

heir sister station in Atlanta WSTR seems to be doing the same thing so it does look like Lincoln Financial is doing this through out its station group.

Sadly, no Their Sandy Eggo station stop-sets are still PSA filled online. Oh well. hopefully not for long. (San Diego does have a "true simulcast" station though - AAA KPRI 102.1 )