WAY-FM...and the winner is KM

[kentuckymedia]

Hmmm...

Not to gloat, but I do remember posting that Salem was looking to eventually jump ship in the market. All I got was..not gonna happen, whine..whine..whine

So I said if they do sell anything it will be WRVI, the station is just "there". Once again, I heard whine..whine..whine

Now the news is official, SALEM DUMPS WRVI to WAY-FM for the price of 3M. Not bad huh?

But I do remember that I predicted this would happen, and look what happened....ahh, and you all said I was wrong!

 

[WHOKILLEDRADIO]

Hmmm...

Not to gloat, but I do remember posting that Salem was looking to eventually jump ship in the market. All I got was..not gonna happen, whine..whine..whine

So I said if they do sell anything it will be WRVI, the station is just "there". Once again, I heard whine..whine..whine

Now the news is official, SALEM DUMPS WRVI to WAY-FM for the price of 3M. Not bad huh?

But I do remember that I predicted this would happen, and look what happened....ahh, and you all said I was wrong!

Dan,

Maybe if you had been a better board op the weekend you worked here, it wouldn't have been sold.

 

[intheair]

Maybe if you had been a better board op the weekend you worked here, it wouldn't have been sold

WOW! That was harsh.

FUNNY, but harsh!

And from what I hear.. TRUE!

lol

 

[WHOKILLEDRADIO]

Maybe if you had been a better board op the weekend you worked here, it wouldn't have been sold

WOW! That was harsh.

FUNNY, but harsh!

And from what I hear.. TRUE!

lol

Hey! Should you be laughing?

 

[radiogeek40208]

Hmmm...

Not to gloat, but I do remember posting that Salem was looking to eventually jump ship in the market. All I got was..not gonna happen, whine..whine..whine

So I said if they do sell anything it will be WRVI, the station is just "there". Once again, I heard whine..whine..whine

Now the news is official, SALEM DUMPS WRVI to WAY-FM for the price of 3M. Not bad huh?

But I do remember that I predicted this would happen, and look what happened....ahh, and you all said I was wrong!

Dude this is a radio message board -- instead of focusing so much time on this board playing consultant, why, don't you focus this time on running that Reds games.. I think you just missed a break! :0)

 

[kentuckymedia]

WHOKILLEDRADIO-

Never once in my life worked as a board op for Salem. And my name is JR by the way

 

[radiogeek40208]

WHOKILLEDRADIO-

Never once in my life worked as a board op for Salem. And my name is JR by the way

hahahahahahahahaha

 

[greg.hahn]

Hmmm...

Not to gloat, but I do remember posting that Salem was looking to eventually jump ship in the market. All I got was..not gonna happen, whine..whine..whine

So I said if they do sell anything it will be WRVI, the station is just "there". Once again, I heard whine..whine..whine

Now the news is official, SALEM DUMPS WRVI to WAY-FM for the price of 3M. Not bad huh?

But I do remember that I predicted this would happen, and look what happened....ahh, and you all said I was wrong!

Seems to me that if Salem was going to jump ship, they wouldn't have done something to make their cluster less attractive to a potential buyer. You don't go selling 1 FM from a cluster like that unless you are either in it for the long haul, or unless you already have a buyer for the other three.

I think you blew your primary conjecture, but got a hit on your backup guess that you made in case you were dead wrong on the first one. Good job on that.

 

[WHOKILLEDRADIO]

WHOKILLEDRADIO-

Never once in my life worked as a board op for Salem. And my name is JR by the way

My mistake. I forgot you were in sales.

 

[PROjammer]

Not gonna happen, yes it was said, however who thought someone would overpay at 3 million dollars...
for that price Salem should sell, as for the other 3, if someone wants to step up with
5 million for 970 and 8 million for WFIA fm/am.... go right ahead. With all radio companies
$$ Money Talks $$.... it makes people walk.

 

[intheair]

Salem should take this time and move ALL talk/teaching programs to 900 and make it "Good News 900 WFIA" and make 94.7 ALL So Gospel. "Gospel 94.7 WFIA"

 

[radiohawkins]

Salem should take this time and move ALL talk/teaching programs to 900 and make it "Good News 900 WFIA" and make 94.7 ALL So Gospel. "Gospel 94.7 WFIA"

That is a horrible idea.

Projammer is correct...Salem probably wasn't expecting to get 3 million for 105.9 and made a good business decision.

 

[greg.hahn]

Salem should take this time and move ALL talk/teaching programs to 900 and make it "Good News 900 WFIA" and make 94.7 ALL So Gospel. "Gospel 94.7 WFIA"

Southern gospel drives me out of my mind. I just cannot bring myself to trust it's sincerity. I hate-hate-hate it! More often than not, it's "me centered" rather than "God centered." "I got my reser-vations-ready to go the day I gave- up- sin." (Yeah how's that working out for you?) That being said, lots of people just seem to love it.

We have such an abundance of Christian radio stations in Louisville, I would think that all of them playing 1 brand of contemporary or another would be a bad thing. So I tend to agree with intheair, unless there is some reason for not doing it that I'm missing.

 

[skippertthomas]

Very blunt banter... Enjoying it... Are we not opinionated radio family? But, I am happy for a upfront and ethical group like Bob Augsburg and the Way-Fm network for having the track record and resources to complete the Louisville purchase.. With 104.3 and 105.9, it will be an enjoyable time to keep up with there outreach (they do take that end of it, pretty serious).... This market is the only market in which Way-Fm (a not for profit group) has a commerical outlet... I have so far been pleased with their positioning, on-air, about being listener supported and yet, offering call to action to the business community.. Bob was involved in a inspo-ac type Christian station like that just prior to starting the first Way-Fm in Fort Myers, Florida almost 21 years ago...WSOR was, at that time on 95.3 and Riverside Baptist ran it as a listener supported station with about 45% of the support raised in commerical matter.... OF COURSE, I AM PARTIAL on this, as one of the first Way-Fm'ers back in 1987 at WAYJ in Southwest Florida and then at WAYM in Nashville.... Congradulations to my Way family and look forward to your two upgraded translators signing on in my market...(Evansville-Henderson & Owensboro)....

 

[intheair]

This market is the only market in which Way-Fm (a not for profit group) has a commerical outlet...

Not to mention the ONLY market they (now) have a combo in!

 

[greg.hahn]

This market is the only market in which Way-Fm (a not for profit group) has a commerical outlet...

Not to mention the ONLY market they (now) have a combo in!

And a pretty nice combo at that. The signals are a very good complement to one another. 105.9 covers the west and south, and 104.3 does the east and Indiana. (104.3 is stronger in Prospect than 102.3 or 103.9)

The 105.9 transmitter site is immaculate and well designed. Both sites have nearly identical Nautel transmitters. 105.9 has a backup transmitter and a backup antenna.

I would think that WAY-FM could start to erode WJIE's listener base with what they have now. WJIE has the same problem WLRS has: their transmitter site is south of Louisville, and they have a directional antenna with the null toward Louisville. Their ERP toward the north is something like 800 watts. (Protecting WNAS)

JIE only has donor dollars and program income to keep them afloat. WAY has that, plus commercials. YOu have to like WAY's chances.

 

[radiohawkins]

This market is the only market in which Way-Fm (a not for profit group) has a commerical outlet...

Not to mention the ONLY market they (now) have a combo in!

And a pretty nice combo at that. The signals are a very good complement to one another. 105.9 covers the west and south, and 104.3 does the east and Indiana. (104.3 is stronger in Prospect than 102.3 or 103.9)

The 105.9 transmitter site is immaculate and well designed. Both sites have nearly identical Nautel transmitters. 105.9 has a backup transmitter and a backup antenna.

I would think that WAY-FM could start to erode WJIE's listener base with what they have now. WJIE has the same problem WLRS has: their transmitter site is south of Louisville, and they have a directional antenna with the null toward Louisville. Their ERP toward the north is something like 800 watts. (Protecting WNAS)

JIE only has donor dollars and program income to keep them afloat. WAY has that, plus commercials. YOu have to like WAY's chances.

You could be right. WayFM will probably take at least half of WRVI's audience and I'm sure all the teenagers and 20-30 year olds will love it.

 

[skippertthomas]

Just a point of research... Way's daytime format is not teen based... There is a FALSE presumption that their format is teen driven, in the daytime... The research shows their base is not much younger than 105.9's target of 25-54 females.. Over the last several years, their strength in their in house research shows the daytime demo is more 18 to 49 and then they target the 12-25 in the "Total Axcess" show hours in the evening.. What seems to be a 'stereotype' in CCM programming always points to preceptions that a CCM audience is 'softer' than their commercial/secular counterparts in a market.. Not true by any streach.. CCM had a track record of being 5 to 10 years behind the commercial/secular counterpart-norm in intensity and style.. That has faded.. ie.. I am finding out that the CHR/Hot-AC mix I am running on the Sunday morning show at our top rated commercial/secular AC in our market is matching up with our "Flashback Weekend" audience...Early age averages of those commenting and calling are in their mid 30's to mid 40's...And I am mirroring Way's approach to music... Old Amy and Micheal W. ballads are almost looked at as Inspo-Contemporary to this age group, today... Music, styles and intensity change with each decade... Being on the front end of what Way was to do in Louisville, I would listen to 105.9 alot to hear positioning and such.. Yes, they are more 35 to 54 in their female draw and the biggest difference in the two seems to be that Way has a good chunk of adult males in that 25-49 group that would listen in the day, compared to most CCM outlets.. It would not surprised me if they had up to 40 to 45% male breakdown in their cume, compared to the 25 to 35% most CCM formated stations have (in primary Christian AC outlets).. Just my spin... It is a great deal... A top 60 market for 4 mil...Two signals that cover the metro nice and commercial licenses, at that.... Just an added observation.. Not a debate..

 

[PROjammer]

let's look at what's real out there; In the Spring Arbitron Way Fm had a 0.1. 12+
No Women anywhere, that .01 was all Male 18-34. The reality is people who want Christian Music are 25+,
I understand the focus and mission of Way fm BUT in the long run unless we have a miracle it won't
help make payments to the bank, the way they need to. As of !0/01 look for the River audience to go away
unless Way Fm reconsiders some major changes.

 

[greg.hahn]

let's look at what's real out there; In the Spring Arbitron Way Fm had a 0.1. 12+

Yeah, but with this new signal they can double that!