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I don't think WAY-FM will have a major effect on WRVI. WRVI is more AC while WAY-FM sounds like it will be more of a CHR or Hot AC, similar to EMF's AC K-Love to EMF's CHR Air 1. EMF has found an audience for both with success. WRVI doesn't play WAY-FM artists like Skillet and Decypher Brown. At the same time, you will probably not find WAY-FM play WRVI artists like Rich Mullins, Natalie Grant or Steven Curtis Chapman. There is some overlap, but it's not extraordinary. Hopefully, WRVI and WAY-FM will both find a successful niche in this market.
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