WAY TO GO KVE

[Parttimer]

The new KVE shows in the May PPMs, as does 770 (home of the Frankie Day show, sponsored by Frankie Day and his sponsors).

Kiss pulls into a solid #3; Bob-FM, 3WS and Y108 in a virtual tie.

104.7s cume already slipped from the start of baseball season (they'd probably pay 93.7 to take the Pirates at this point). The Fan did not grow, but NBA Radio aka ESPN, and the X were down, in a month with few interesting local stories.

 

[radiogeek07]

Good luck to KVE! Yeah, Sports radio in Pittsburgh will be flat until August.

 

[FreddyE1977]

The new technology allows you to register with just weeks on the air. Amazing stuff!

 

[Jkf]

Interesting to note The Fan is tied with WVAQ, again, and now K-Love! Seriously, this does not look good for The Fan. Is 93.7 the worst ratings-wise out of all the new CBS sports talkers?

Would someone please turn the light off at WLTJ! Go urban a/c, a la Bob, but with a rhythmic focus. If they play the "urban won't sell" excuse, then go back to Lite Rock with all LIVE and LOCAL shows. Bring back a LOCAL alternative to Delilah.

 

[Parttimer]

Interesting to note The Fan is tied with WVAQ, again, and now K-Love!

The WVAQ thing is an anomaly. Fayette county should not be in the metro because half of the Pittsburgh stations don't come in down there. They do the numbers they do because a few meters end up in Uniontown. Trust me, no Pittsburgh station is trying to do any business down there.

Is 93.7 the worst ratings-wise out of all the new CBS sports talkers?

Yes.

Would someone please turn the light off at WLTJ! Go urban a/c, a la Bob, but with a rhythmic focus. If they play the "urban won't sell" excuse, then go back to Lite Rock with all LIVE and LOCAL shows. Bring back a LOCAL alternative to Delilah.

Well, which one do you want? First you have them going Urban (which won't sell, sorry) then you have them dropping the Urban night show for a local Delilah knockoff. As long as they are in the top 5 in women 25-54 they are happy and profitable. I don't have those numbers but I'd guess they rank somewhere from #5 to #7 right now.

Unless you are talking a market with a really substantial African-American population like NY, Chicago, Philly, DC, Detroit, Baltimore, Atlanta, Miami or Orlando urban is a tough format to make money with. Statistically, it ranks very low in revenue per ratings point. You can not compare Pittsburgh to those other markets, it just isn't the same.

 

[corporateradiosucks]

Well, which one do you want? First you have them going Urban (which won't sell, sorry) then you have them dropping the Urban night show for a local Delilah knockoff. As long as they are in the top 5 in women 25-54 they are happy and profitable. I don't have those numbers but I'd guess they rank somewhere from #5 to #7 right now.

I think he just doesn't believe that what they are doing now meshes and he wants them to pick one way or the other.

It would be nice if they would be a/c urban all the time, as that's the void that is truly still gaping, but even if they did it for a while, I think it would get watered down very quickly. I'd rather they not even try than go through that deal again.

 

[MsMusicRadio]

I think the problem with WLTJ is the dumb voiceovers and the hokey "sounds of the city" crap. I'd go live and local 24/7 with Lite Rock all day and Urban AC 7PM to 5AM. I'd expand the current show in the evening to 5 hours. I'd take 5 hours of Luther and Al Green (not the candidate in SC) to Delilah or Tesh. If it turns out that the audience wants more Urban, I'd work more in all day. However, the results could be a lot like CBS's smooth stations like WSJT in Tampa and in LA. That might be a real risk in Da Burg unless they had a real hardcore Steelers show in the schedule! :


PS------I could do "All Luther all the time" for that matter :-*

 

[Parttimer]

I think the problem with WLTJ is the dumb voiceovers and the hokey "sounds of the city" crap. I'd go live and local 24/7 with Lite Rock all day and Urban AC 7PM to 5AM. I'd expand the current show in the evening to 5 hours. I'd take 5 hours of Luther and Al Green (not the candidate in SC) to Delilah or Tesh. If it turns out that the audience wants more Urban, I'd work more in all day. However, the results could be a lot like CBS's smooth stations like WSJT in Tampa and in LA. That might be a real risk in Da Burg unless they had a real hardcore Steelers show in the schedule! :


PS------I could do "All Luther all the time" for that matter :-*

LTJ's imaging is among the worst I've ever heard. If you put a different set of jingles and imaging around that music you could beat WSHH 12+. I mean literally, you could package it as a new station and not change any of the music and it would be better.

I also think that the "smooth" approach could work here, because it could be both the Soft AC for the market and also attract the adult urban audience. I'm not sure the Frischlings are the outfit that could sell that successfully, however.

 

[MsMusicRadio]

I think the problem with WLTJ is the dumb voiceovers and the hokey "sounds of the city" crap. I'd go live and local 24/7 with Lite Rock all day and Urban AC 7PM to 5AM. I'd expand the current show in the evening to 5 hours. I'd take 5 hours of Luther and Al Green (not the candidate in SC) to Delilah or Tesh. If it turns out that the audience wants more Urban, I'd work more in all day. However, the results could be a lot like CBS's smooth stations like WSJT in Tampa and in LA. That might be a real risk in Da Burg unless they had a real hardcore Steelers show in the schedule! :


PS------I could do "All Luther all the time" for that matter :-*

LTJ's imaging is among the worst I've ever heard. If you put a different set of jingles and imaging around that music you could beat WSHH 12+. I mean literally, you could package it as a new station and not change any of the music and it would be better.

I also think that the "smooth" approach could work here, because it could be both the Soft AC for the market and also attract the adult urban audience. I'm not sure the Frischlings are the outfit that could sell that successfully, however.

We finally agree on something completely!

 

[loeper]

stoped listening to "KVE" for a while but started again yesterday and today.....and to me the sound is somewhat brighter than before...a fuller sound if you will (or even if you won't). anyway, the station seems to sound better these days. hope they make it.

 

[RMC-STEVENS]

stoped listening to "KVE" for a while but started again yesterday and today.....and to me the sound is somewhat brighter than before...a fuller sound if you will (or even if you won't). anyway, the station seems to sound better these days. hope they make it.

Not a question of this station making it- already made it. Not to worry, it's here to stay.

As an owner and operator of various stations since 1986, and with previous broadcast experience as well, I can assure you I am playing this fiddle exactly the way I want to. I'm in no rush. I'm letting time do its thing.

KVE is not a Pittsburgh station, it is an outlying/ suburban signal; and positioned as an automated sister station to 620 and 770 with very little expense of its own- and designed to be less commercialized with only one break per hour after 9 a.m.

The rate and expense structure enabled this station to generate a profit even in our first month this past May.

Processing, finally had some time to tweak a bit, but it's going to be an ongoing process.

Also, told Doug to give you my number when you're at the station to cut commercials (sound very good by the way.) Please feel free to call me- I would like to speak to you.

 

[71dude]

Thanks for playing Counting Crows.

 

[MsMusicRadio]

I finally got to hear it. Picked it up loud and strong at Pittsburgh Mills and rode it all the way to the legendary Maxon Towers. I really like the music and the weather guy working 620 too. Wish it had jocks, but you can't get everything but it seems a genious is picking the music. Seriously----I really like it.

 

[Talk_Dude]

Wish it had jocks, but you can't get everything but it seems a genious is picking the music. Seriously----I really like it.

No jocks and a great music selection -- that's almost enough to make me want to move back to Pittsburgh!

 

[pghfmradiosucks]

I don't understand why any music station has live DJ'S in this day and age. Think of all the money a station could save without DJ'S. The days of the great DJ's are over. They all sound generic nowadays. Very few (if any) have any talent. I don't need someone telling me what I am listening to. Of course, a talk/news format needs live "talent". but this would be the only time I would have live "talent" in my studio if I ruled the radio world. Credit KVE for broadcasting sans DJ'S. I hope this continues.

 

[MsMusicRadio]

If you are gonna play music from bygone eras , it helps for me to have the type of jocks and jingles that went with the music. This is not bad with what KVE plays, but I think any station playing 50's-60's-70's oldies needs to capture the overall sound. The CBS stations like WCBS,KRTH, WOMC, and WRBQ do a fairly good job. Right Kemosabe's?

 

[Talk_Dude]

The CBS stations like WCBS,KRTH, WOMC, and WRBQ do a fairly good job. Right Kemosabe's?

I couldn't begin to answer. I don't live in range of those stations. And if I did, I'd be listening to something other than recreations of old top-40. But, that's just me. I'm sure there are plenty of nostalgia fans who would like to live in yesteryear.

 

[corporateradiosucks]

I prefer no DJs to the BOB silliness, that's for damn sure.

KVE is very obviously assuming that people who are listening are familiar with the songs they're playing (even if they haven't heard them in a dog's age) and even if they aren't, are able to pick up a lyric and who the artist is and figure it out on their own. It's nice to see a station assuming that their audience has a modicum of intelligence.

 

[MsMusicRadio]

The CBS stations like WCBS,KRTH, WOMC, and WRBQ do a fairly good job. Right Kemosabe's?

I couldn't begin to answer. I don't live in range of those stations. And if I did, I'd be listening to something other than recreations of old top-40. But, that's just me. I'm sure there are plenty of nostalgia fans who would like to live in yesteryear.

They all are streaming online,so anybody can hear them. You just need a pack of Luckies and some Old Spice. Right, cousins? They are all doing great with the PPM so I must must have a lot of Pink Lady friends digging the groove.

 

[Talk_Dude]

The CBS stations like WCBS,KRTH, WOMC, and WRBQ do a fairly good job. Right Kemosabe's?

I couldn't begin to answer. I don't live in range of those stations. And if I did, I'd be listening to something other than recreations of old top-40. But, that's just me. I'm sure there are plenty of nostalgia fans who would like to live in yesteryear.

They all are streaming online,so anybody can hear them. You just need a pack of Luckies and some Old Spice. Right, cousins? They are all doing great with the PPM so I must must have a lot of Pink Lady friends digging the groove.

But why would I want to tune in to stations over the internet that play music and formats I don't enjoy just because I can? If I'm near my computer, I'm going to listen to what I like. Don't you? Besides, it takes a lot more than a quick sample of a station to genuinely appreciate it.

Personally, I think that the older music still has relevance to today's listeners. I think that assuming that songs recorded in the 60's or 70's or even back in the 50's will only appeal to people who were teenagers when the songs were new is a mistake. I truly believe that people nowadays are not as hung up on the newness of a song as they are on the sound of a song. I think some people who like modern pop-tarts like Spears or Katie Perry might also like the Ronettes or Leslie Gore.

If some people want to live in the past and listen to nothing but total recreations of the Fun-Lovin' Five from the corner of Walk and Don't Walk, fine. I'm not saying there's anything wrong with that. What I'm saying is that radio stations could benefit from following the lead of television's TVLand network. They've shown that new audiences will embrace old programs if the old programs were good programs. I believe that modern audiences will embrace songs that were recorded in the past, if the songs aren't junked up by being surrounded with a bunch of retro baggage.